Bob magazine Soulful Creative Feature
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Transcript of Bob magazine Soulful Creative Feature
Mark Crowther
Soulful Creative : Soulful Creative was founded by Mark Crowther in 2009. This
energetic creative studio specializes in creating large-scale art, graphics, murals & installations
that blend art and brand communication in a unique way which transforms spaces into more
creative, engaging and inspirational environments. They are passionate about creating exciting
and original visual experiences, which not only connect people with their environment, but also
allow brands to get closer to their audiences. Soulful Creativeโs unique approach combines
graphic design, illustration, contemporary and graffiti art - blending hand-crafted and digital
graphics techniques in an original way. They have over 25 yearsโ experience in delivering large-
scale creative projects for a wide range of clients across many business sectors.
Interviewer & Editor : Kim Jayoung
์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ : ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ๋ 2009๋ ๋งํฌ ํฌ๋ผ์ฐ๋์ ์ํด
์ค๋ฆฝ๋๋ค. ์ด ์๋์ง ๋์น๋ ์ฐฝ์ ์คํ๋์ค๋ ๊ฑฐ๋ํ ๊ท๋ชจ์ ์์ ์ํ, ๊ทธ๋ํฝ, ๋ฒฝํ, ์ค์น
์์ ์ ์ ๋ฌธ์ผ๋ก ํ๋ฉฐ, ์ฐฝ์์ ์ด๊ณ ์๊ฐ์ ๋ถ๋ฌ์ผ์ผํค๋ ๊ณต๊ฐ ๋ณํ์ ํตํด ์์ ๊ณผ ๋ธ๋๋๋ฅผ
๋ ํนํ ๋ฐฉ์์ผ๋ก ์กฐํฉํด๋ธ๋ค. ๊ทธ๋ค์ ํฅ๋ฏธ๋ก์ด ์๊ฐ์ ๊ฒฝํ์ ์ฐฝ์ถํด๋ด๋๋ฐ, ์ด๋ ์ฌ๋๋ค์
๊ทธ๋ค์ ํ๊ฒฝ๊ณผ ์ฐ๊ฒฐํด์ค ๋ฟ ์๋๋ผ ๋ธ๋๋๊ฐ ๊ทธ๋ค์ ๊ณ ๊ฐ์๊ฒ ํ์ธต ๋ ๋ค๊ฐ๊ฐ ์ ์๋๋ก
๋์์ค๋ค. ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ์ ๋ ํนํ ์ ๊ทผ๋ฐฉ์์ ๊ทธ๋ํฝ ๋์์ธ, ์ผ๋ฌ์คํธ๋ ์ด์ , ํ๋
๋ฏธ์ ๊ณผ ๊ทธ๋ผํผํฐ๋ฅผ ๊ฒฐํฉํ ๊ฒ์ผ๋ก, ์๊ณต์ ์์ ๊ณผ ๋์งํธ ๊ทธ๋ํฝ๊ธฐ์ ์ ๋ ์ฐฝ์ ์ธ ๋ฐฉ๋ฒ์ผ๋ก
์กฐํ์ํจ๋ค. ๊ทธ๋ค์ ๋ค์ํ ์ฌ์ ๋ถ์ผ์ ๊ด๋ฒ์ํ ๊ณ ๊ฐ์ ๋์์ผ๋ก 25๋ ์ด ๋๊ฒ ๋๊ท๋ชจ ์ฐฝ์
ํ๋ก์ ํธ ์์ ์ ํด์ค๊ณ ์๋ค. ์ทจ์ฌ ๏ฟฝ ๊ธ : ๊น์์ ๊ธฐ์
051
bob
TBCH OFFICE
TBCH OFFICE
SOULFUL CREATIVE .โณThe creative design studio based in UK, Soulful Creative designs space through huge mural work,
illustration and graffiti, and these works that are created from their excellent sense vitalize the dull and
ordinary space. Their works which are reflected in various fields including installation, branding, event
space as well as interior space provide fresh visual experience every time and capture peopleโs attention
through creative and wit designs of Soulful Creative. They do not simply decorate the given space, but
introduce design that becomes a medium to visualize the brand image. It also serves as a bridge between
the people and the environment in there. Their work method which is handwork leads to high quality
work through sophisticated and meticulous process, and through this they present outcomes that satisfy
themselves as well as clients. The future work of Soulful Creative is more anticipated who constantly
endeavors to present sensational designs always.
Tell us about background story of establishing the studio first time. Also, what is the value and
design style which Soulful Creative pursues?
Soulful Creative was formed in 2009 by a collective of like-minded artists and designers, who shared a
common vision of creating high quality original art from the soul, which would inspire and bring joy into
peopleโs lives. We sold our art through art fairs and pop up galleries around the UK for a couple of years.
Then, out of the blue, we were approached by Eurostar to help them with a PR launch event for their
Culture Connect arts partnership: a collaboration between select museums and galleries in London, Paris
and Brussels. We built a temporary art gallery installation on the concourse of St Pancras International
station and hung it with our own subtle interpretations of famous works of art. After the success of
the Eurostar event, other clients such as Kirin Ichiban, Tate Britain, and Ministry of Sound, began to
commission us to produce events and installations, in which we blended art and brand communication
in a unique way. From the outset we had strong beliefs about being true to ourselves. We wanted to work
in an authentic and ethical way, creating work that came from the soul, while at the same time delivering
our projects to the very highest standards. I think our design style reflects this.
์๊ตญ์์ ํ๋ํ๋ ์ฐฝ์ ๋์์ธ ์คํ๋์ค ์์ธํ ํฌ๋ฆฌ์
์ดํฐ๋ธ๋ ๊ฑฐ๋ํ ๋ฒฝํ ์์ , ์ผ๋ฌ์คํธ๋ ์ด์ , ๊ทธ๋ผํผํฐ ๋ฑ
์ ํตํด ๊ณต๊ฐ์ ๋์์ธํ๋ฉฐ, ๊ทธ๋ค์ ๋ฐ์ด๋ ๊ฐ๊ฐ์ ํตํด
ํ์ํ ์ด๋ฌํ ์์ ์ ๋จ์กฐ๋กญ๊ณ ํ๋ฒํ ๊ณต๊ฐ์ ํ๊ธฐ๋ฅผ ๋ถ
์ด๋ฃ๋๋ค. ์ธํ ๋ฆฌ์ด ๊ณต๊ฐ๋ฟ ์๋๋ผ ์ค์น์์ , ๋ธ๋๋ฉ, ์ด๋ฒค
ํธ ๊ณต๊ฐ ๋ฑ ๋ค์ํ ์์ญ์ ๋ฐ์๋๋ ๊ทธ๋ค์ ์์ ์ ์์ธ
ํ ํฌ๋ฆฌ์์ดํฐ๋ธ๋ง์ ์ฐฝ์์ ์ด๊ณ ์ฌ์น ์๋ ๋์์ธ์ ํต
ํด ๋งค๋ฒ ์ ์ ํ ์๊ฐ์ ๊ฒฝํ์ ์ ๊ณตํ๋ฉฐ ์ฌ๋๋ค์ ์์ ์
์ฌ๋ก์ก๋๋ค. ๊ทธ๋ค์ ๋จ์ํ ์ฃผ์ด์ง ๊ณต๊ฐ์ ์ฅ์ํ๋ ๊ฒ์ด
์๋๋ผ ๋ธ๋๋์ ์ด๋ฏธ์ง๋ฅผ ์๊ฐํํ์ฌ ๋ณด์ฌ์ค ์ ์๋ ํ
๋์ ๋งค๊ฐ์ฒด๊ฐ ๋๋ ๋์์ธ์ ์ ๋ณด์ด๋๋ฐ, ์ด๋ ๊ทธ ์์
์๋ ์ฌ๋๊ณผ ํ๊ฒฝ์ ์ด์ด์ฃผ๋ ์ฐ๊ฒฐ๊ณ ๋ฆฌ์ ์ญํ ์ ํ๊ธฐ๋
ํ๋ค. ์์์ ์ผ๋ก ์ด๋ฃจ์ด์ง๋ ๊ทธ๋ค์ ์์ ๋ฐฉ์์ ์ ๊ตํ
๊ณ ๊ผผ๊ผผํ ๊ณผ์ ์ ํตํด ์์ฑ๋ ๋์ ์์ ์ ์ด๋์ด๋ด๋ฉฐ,
์ด๋ฅผ ํตํด ๊ทธ๋ค์ ๊ณ ๊ฐ๋ฟ ์๋๋ผ ๊ทธ๋ค ์์ ๋ ๋ง์กฑ์ค๋ฌ์ด
๊ฒฐ๊ณผ๋ฌผ์ ๋ด๋๋๋ค. ํญ์ ์ฌ๋๋ค์ ๋๋ผ๊ฒ ํ ๋งํ ๋์์ธ
์ ์ ๋ณด์ด๊ธฐ ์ํด ๋์์์ด ๋ ธ๋ ฅํ๋ ์์ธํ ํฌ๋ฆฌ์์ดํฐ
๋ธ์ ์์ผ๋ก์ ์์ ์ด ๋์ฑ ๊ธฐ๋๋๋ค.
์ฒ์ ์คํ๋์ค๋ฅผ ์ค๋ฆฝํ๊ฒ ๋ ๋ฐฐ๊ฒฝ์ ๋ํด ๋งํด๋ฌ๋ผ. ๋ํ,
์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ๊ฐ ์ถ๊ตฌํ๋ ๋์์ธ ์คํ์ผ ํน์ ๊ฐ์น
๊ด์ ๋ฌด์์ธ๊ฐ?
์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ๋ 2009๋ ์ ๋ง์์ด ๋ง๋ ์ํฐ์คํธ
์ ๋์์ด๋ ์ง๋จ์ ์ํด ์ค๋ฆฝ๋๋ค. ์ฐ๋ฆฌ๋ ์ํผ์ผ๋ก๋ถํฐ
๋์ค๋ ๊ณ ๊ธ์ค๋ฝ๊ณ ๋ ์ฐฝ์ ์ธ ์์ ์ ํตํด ์ฌ๋๋ค์ ์ถ์
์๊ฐ์ ์ฃผ๊ณ ๊ธฐ์จ์ ๋ถ๋ฌ์ผ์ผํค๊ฒ ๋ค๋ ๊ณตํต๋ ์ด์์ ๊ฐ
์ง๊ณ ์๋ค. ์ฐ๋ฆฌ๋ ๋ช ๋ ๊ฐ ์๊ตญ ์ ์ญ์ ์ํธ ๋ฐ๋ํ ๋ฐ ํ
์ ๊ฐค๋ฌ๋ฆฌ๋ฅผ ํตํด ์ํ์ ํ๋งคํด์๋ค. ๊ทธ๋ฌ๋ ์ด๋ ๋ ์
๋ก์คํ ์ธก์ผ๋ก๋ถํฐ ๊ฐ์์ค๋ฌ์ด ์ฐ๋ฝ์ ๋ฐ์๋ค. ๋ฐ๋, ํ
๋ฆฌ, ๋ธ๋คผ์ ์์ ์ ์ ๋ ๋ฏธ์ ๊ด, ๊ฐค๋ฌ๋ฆฌ๋ค๊ณผ์ ํ์ ์์ ์ธ
โ์ปฌ์ฒ ์ปค๋ฅํธ ์ํธ ํํธ๋์ฝโ์ ์ด๋ฒคํธ๋ฅผ ๋์๋ฌ๋ผ๋ ๊ฒ
์ด์๋ค. ์ฐ๋ฆฌ๋ ์ธ์ธํธํฝํฌ๋ผ์ค ๊ตญ์ ์ญ ์ค์ ํ์ ์์๋ก
You seem to create a very intense and interesting image through colorful graphics and graffiti in
every project. Is there any reference or way to draw ideas for those images?
Our reference library is the first place we go to. Weโll be pulling out books which fit the project: whether
they are books on office interiors, exhibitions, art or general reference books. Weโll also be sketching
and referencing old sketch books throughout this process. Anything that we think will inspire us will be
pinned to the wall. We also find inspiration from our own previous projects and other designerโs work;
seeing what could be done better and seeing if we can achieve new heights of creativity. All the time we
are researching, observing, discussing and refining what we find, until we are at a point that entire team
is happy and we believe that the brief was been met by our ideas.
Especially itโs very impressive that you brought a colorful mural into the office space. What are
the expectations or effects getting from these murals painted in the office which has usually
formal and monotonous environment?
The office space has seen a lot of change in recent years. We spend more time at work than we do at
home. The introduction of well designed and thought through murals and graphics into the work place
can really make a big difference; with research confirming that there is a positive effect to employees
well-being, productivity and staff retention. It also provides a simple way to cut through communication
overload and get companyโs key messaging across in a vibrant and dynamic way. When we see a
monotonous office environment, we love the challenge of transforming the space into one that becomes
bright, fun and engaging. All you need is a little creative vision, some brightly colored paint and a client
who can see the benefits the change will have.
์ํธ ๊ฐค๋ฌ๋ฆฌ๋ฅผ ์ค์นํ๊ณ , ์ ๋ช ํ ์์ ์ํ์ ์ฐ๋ฆฌ๋ง์ ๋ฏธ
๋ฌํ ํด์์ผ๋ก ์ฌํ์์ํจ ์ํ์ ์ ์ํ๋ค. ์ ๋ก์คํ ํ
์ฌ์ ์ฑ๊ณต์ ์ธ ๊ฐ์ต ์ดํ๋ก ๊ธฐ๋ฆฐ ์ด์น๋ฐฉ, ํ ์ดํธ ๋ธ๋ฆฌํผ,
๋ฏธ๋์คํธ๋ฆฌ ์ค๋ธ ์ฌ์ด๋ ๋ฑ์ ๋ธ๋๋๊ฐ ์ฐ๋ฆฌ์๊ฒ ํ์ฌ ๋ฐ
์ค์น์์ ์ ์๋ขฐํ๊ธฐ ์์ํ๊ณ , ์ฐ๋ฆฌ๋ ์์ ๊ณผ ๋ธ๋๋ ์
ํต์ ๋ ํนํ ๋ฐฉ์์ผ๋ก ํ์ด๋ด๋ ์์ ์ ์ ๋ณด์๋ค. ์ฒ์๋ถ
ํฐ ์ฐ๋ฆฌ๋ ์ฐ๋ฆฌ ์ค์ค๋ก์ ๋ํด ๊ฐํ ๋ฏฟ์์ด ์์๋ค. ์ฐ๋ฆฌ
๋ ์ง์ ์ฑ ์๊ณ ์ค๋ฆฌ์ ์ด๋ฉฐ ์ํผ์ผ๋ก๋ถํฐ ๋์ค๋ ์์ ์
์ ๋ณด์ด๊ธฐ๋ฅผ ์ํ๊ณ , ๋ํ ์ฐ๋ฆฌ์ ์์ ์ ์์ฃผ ๋์ ์์ค
์ผ๋ก ๋์ด์ฌ๋ฆฌ๊ณ ์ ํ๋ค. ๋๋ ์ฐ๋ฆฌ์ ๋์์ธ์ด ์ด๋ฌํ ์
์ ๋ฐ์ํ๋ค๊ณ ์๊ฐํ๋ค.
ํ๋ คํ ๊ทธ๋ํฝ๊ณผ ๊ทธ๋ผํผํฐ๋ฅผ ํตํด ์์ ๋ง๋ค ๊ฐ๋ ฌํ๊ณ ์ฌ๋ฏธ
์๋ ์ด๋ฏธ์ง๋ฅผ ๋ง๋ค์ด๋ด๋๋ฐ, ํน๋ณํ ์ฐธ๊ณ ํ๋ ์๋ฃ๋ ์์ด
๋์ด๋ฅผ ๋์ด๋ด๊ธฐ ์ํ ๋ฐฉ์์ด ์๋๊ฐ?
์ฐ๋ฆฌ๊ฐ ๊ฐ์ฅ ๋จผ์ ์๊ฐ์ ์ป๋ ์ฅ์๋ ๋์๊ด์ด๋ค. ์ฐ๋ฆฌ๋
์ฌ๋ฌด์ค ์ธํ ๋ฆฌ์ด๋ ์ ์, ์์ ํน์ ์ ๋ฐ์ ์ผ๋ก ์ฐธ๊ณ ํ ์ฑ
๋ฑ ๊ทธ ํ๋ก์ ํธ์ ๊ด๋ จ๋ ์ฑ ์ ์ ๋ฐ์์ ๊บผ๋ธ๋ค. ์ด๋ฌํ
๊ณผ์ ์์ ์ค๋๋ ์ค์ผ์น ์์ ์ ์ฐธ๊ณ ํ๊ฑฐ๋ ์ง์ ์ค์ผ์น
์์ ์ ํ๊ธฐ๋ ํ๊ณ , ์๊ฐ์ด ๋ ๋งํ ๊ฒ์ด๋ฉด ์ด๋ค ๊ฒ์ด๋
๋ฒฝ์ ๊ฝ์๋๋๋ค. ๋ํ, ์ฐ๋ฆฌ๋ ์ฐ๋ฆฌ๊ฐ ์ด์ ์ ํ ์์ ์ด
๋ ๋ค๋ฅธ ๋์์ด๋๋ค์ ์์ ์ ๋ณด๋ฉฐ ์๋ก์ด ์์ค์ ์ฐฝ์๋ ฅ
์ ๋๋ฌํ๋ ค๋ฉด ์ด๋ป๊ฒ ํด์ผ ํ ์ง์ ๋ํด ์๊ฐ์ ์ป๋๋ค.
์ฐ๋ฆฌ๋ ํ ์ ์ฒด๊ฐ ๋ง์กฑ์ค๋ฌ์ํ๋ ๊ฒฐ๊ณผ๊ฐ ๋์ฌ ๋๊น์ง, ๊ทธ
๋ฆฌ๊ณ ๊ทธ ๊ธฐํ์ด ์ฐ๋ฆฌ์ ์์ด๋์ด์ ์ํด ๋ง์กฑ์ค๋ฌ์ด ๊ฒฐ๊ณผ
๋ฅผ ์ป์ ์ ์๋ค๋ ํ์ ์ด ์ค ๋๊น์ง ํญ์ ์กฐ์ฌํ๊ณ , ๊ด์ฐฐ
ํ๊ณ , ์๋ ผํ๊ณ , ๋ฐ๊ฒฌํ ๊ฒ๋ค์ ๋ค๋ฌ๋ ๊ณผ์ ์ ๊ณ์ํ๋ค.
ํนํ ์คํผ์ค ๊ณต๊ฐ์ ํ๋ คํ ์๊ฐ์ ๋ฒฝํ๋ฅผ ์ ๋ชฉํ ์ธํ ๋ฆฌ์ด
์์ ์ด ์ธ์์ ์ด๋ค. ํํ ๋ฑ๋ฑํ๊ณ ๋จ์กฐ๋ก์ธ ์ ์๋ ์ฌ๋ฌด๊ณต
๊ฐ์ ์ด๋ฌํ ๋ฒฝํ๋ฅผ ๊ทธ๋ ค ๋ฃ์์ผ๋ก์จ ๊ธฐ๋๋๋ ํจ๊ณผ๋ ๋ฌด์
์ธ๊ฐ?
CATTLE GRID RESTAURANT
CATTLE GRID RESTAURANT
053
bob
AD AGENCY XMAS PARTY EVENTBOURNE ACADEMY
BURRITO MAMA RESTAURANT
a complicated moment and special memory, is the Burrito Mama restaurant interior we created on behalf
of Softroom. The interior of the restaurant was clad in reclaimed corrugated iron sheeting, rust and all,
onto which we had to paint vintage advertising posters. Working on the wavy surface of the corrugated
iron was very challenging. We also had to age the adverts, and we developed a masking technique which
uses porridge to retain the rust underneath fresh paint. We learnt a lot that week, and had lots of fun
solving these problems. The end result took everyone by surprise and the project has been nominated at
this yearโs Restaurant & Bar Design Awards.
The works of Soulful Creative are applied in various fields including interior design, branding,
marketing, illustration, graffiti and events. What is your another future plan or is there any project
that you wish to attempt?
Using three dimensionally constructed objects in our work is something that we are looking to develop.
We want to really explore the entire space within an environment, so creating installation pieces excites
us very much. We want to push Soulful Creativeโs work internationally, building new collaborations with
exciting brands and companies. It would be amazing to show off Soulful Creativeโs interior design projects
and branding events to new audiences across the world.
์ต๊ทผ ๋ช ๋ ๊ฐ ์ฌ๋ฌด ๊ณต๊ฐ์ ํฐ ๋ณํ๋ฅผ ๋ณด์ฌ์๋ค. ์ฐ๋ฆฌ๋
์ง๋ณด๋ค ์ฌ๋ฌด์ค์์ ๋ง์ ์๊ฐ์ ๋ณด๋ด๋๋ฐ, ๋์์ธ๊ณผ ๋ฒฝ
ํ, ๊ทธ๋ํฝ์ด ๊ทผ๋ฌดํ๊ฒฝ์ ๋ถ๋ฌ์ผ์ผํฌ ์ ์๋ ๋ณํ๋ ์
์ฒญ๋๋ค. ์ด๋ฌํ ๋์์ธ์ ๋ณต์กํ๊ณ ๊ณผํ ์์ฌ์ํต ๊ณผ์
์ ์ค์ด๊ณ , ๊ธฐ์ ์ ํต์ฌ ๋ฉ์์ง๋ฅผ ์์ํ๊ณ ์ญ๋์ ์ธ ๋ฐฉ
์์ผ๋ก ์ ๋ฌํ ์ ์๋ ๊ฐ์ฅ ๊ฐ๋จํ ๋ฐฉ๋ฒ์ด๊ธฐ๋ ํ๋ค. ์ฐ
๋ฆฌ๋ ๋จ์กฐ๋ก์ด ์ฌ๋ฌด์ค ํ๊ฒฝ์ ๋ฐ๊ณ ์ฆ๊ฒ๊ณ ๋งค๋ ฅ์ ์ธ ๊ณต
๊ฐ์ผ๋ก ํ๋ฐ๊ฟ์ํค๋ ์ผ์ ์ข์ํ๋ค. ์ด๋ฅผ ์ํด ํ์ํ
๊ฒ์ ์ฝ๊ฐ์ ์ฐฝ์์ ์ธ ์์ ๊ณผ ๋ฐ์์ ํ์ธํธ, ๊ทธ๋ฆฌ๊ณ ๊ทธ
๋ณํ๊ฐ ๊ฐ์ ธ์ฌ ํํ์ ์ง์ผ๋ณด๋ ๊ณ ๊ฐ, ์ด ์ธ ๊ฐ์ง๋ฟ์ด๋ค.
๋งค ์์ ์ ์ค์ ์ ๋๋ ๋ถ๋ถ์ ๋ฌด์์ธ๊ฐ? ๋น์ ๋ค์ ๋์์ธ
ํ๋ก์ธ์ค์ ๋ํด์๋ ๊ถ๊ธํ๋ค.
์ฐ๋ฆฌ๋ ๋ชจ๋ ํ๋ก์ ํธ์ ์์ด์ ์ฐ๋ฆฌ๊ฐ ์์ ํ๋ ๊ฒ์
๋ํด ๊ฐ์ฅ ์ฐฝ์์ ์ธ ๊ฒฐ๊ณผ๋ฌผ์ ๋์ถํ๊ณ ์๋์ง์ ์ค์ ์
๋๋ค. ์ฐ๋ฆฌ๋ ๋ฐ๋์ ํ๋ก์ ํธ๋ฅผ ๊ฐ๋ฅํ ํ ์ํํ๊ฒ ์ง
ํ์ํค๋ ค๊ณ ๋ ธ๋ ฅํ๋ฉฐ, ๊ทธ ๊ฒฐ๊ณผ๋ฌผ์ ํตํด ์ฌ๋๋ค์ ๊น์ง
๋๋ผ๊ฒ ํ๊ณ , ์ด๋ฌํ ๊ณผ์ ์์ ๋ง์ ์ฆ๊ฑฐ์์ ๋๋๋ค. ์ฐ
๋ฆฌ๋ ์๋ ๊ฐ ์ฐ๋ฆฌ ์ค์ค๋ก์ ๊ณ ๊ฐ ๋ชจ๋๋ฅผ ๋ง์กฑ์ํค๋ ํ
ํํ ์์ ๊ณผ์ ์ ๊ตฌ์ถํด์๋ค. ์ด๋ฌํ ๊ณผ์ ์ ๊ณ ๊ฐ์ด ๋ธ๋
๋ ๊ฐ์ด๋๋ผ์ธ์ด๋, ๊ธฐ์ ์ ๋น์ , ๋ง์ผํ ์๋ฃ ๋ฑ ๊ด๋ จ ์
๋ฃ์ ๋๋ถ์ด ์ฐฝ์์ ์ธ ๊ธฐํ์์ ์ ์ํ๋ ๊ฒ์์ ์์๋
๋ค. ์ด ์์ ์์ ์ฐ๋ฆฌ์ ํฌ๋ฆฌ์์ดํฐ๋ธ ๋๋ ํฐ๋ ํ๋ก์ ํธ
์ ๋ชฉ์ ์ ๋ง์ถฐ ์ด๋ฅผ ์ํ ์ต๊ณ ์ ์ ์ํ์ ์กฐ์งํ๋ค. ํ
์ํ ๊ฒฝ์ฐ์๋ ์ฅ์ ์กฐ์ฌ๋ฅผ ํตํด ์ถ์ฒ๋๋ฅผ ๋ง๋ ๋ค. ๋ค์
๋จ๊ณ๋ ๋ฌด๋ ๋ณด๋๋ฅผ ๋ง๋๋ ๋จ๊ณ๋ค. ์ฐ๋ฆฌ๋ ๊ณ ๊ฐ๊ณผ ์ง์
๋๋ฉดํ์ฌ ์ด๋ฅผ ์ ๋ณด์ธ๋ค. ๊ทธ ๋ค์์ผ๋ก ๋์์ธํ์ด ์ด๊ธฐ
๋์์ธ ๊ตฌ์์์ ์ ์ํ๋๋ฐ, 3D ๋ ๋๋ง์ด๋ ์๊ฐ์๋ฃ
๋ฑ์ ์ปดํจํฐ ๋์๊ณผ ํ์ธํธ ์, ๋ค๋ฅธ ์ฌ๋ฃ๋ค์ ๊ฒฌ๋ณธ์ ๋ชจ
๋ ํจ๊ป ๊ณ ๊ฐ์๊ฒ ์ ์ํ๋ค. ์ข์ถฉ์ฐ๋ํ๋ ๋จ๊ณ๋ฅผ ๊ฑฐ์ณ
์ต์ข ์ ์ผ๋ก ๋์์ธ์ด ํฉ์๋๋ฉด ๊ณ ๊ฐ๊ณผ ํ๋ก์ ํธ ์ฐฉ์ ๋
์ง๋ฅผ ์ ํ๊ณ ์์ฌ๋ฅผ ์ฃผ๋ฌธํ๊ธฐ ์์ํ๋ค.
์คํ๋์ค๊ฐ ์ค๋ฆฝ๋ ์ด๋ ์๋ง์ ํ๋ก์ ํธ๋ฅผ ์ํํด์ค๋ฉด์
ํน๋ณํ ๊ธฐ์ต์ ๋จ๊ฑฐ๋ ๊น๋ค๋ก์ ๋ ์์ ์ด ์๋๊ฐ? ์ํผ์
๋๊ฐ ์๋ค๋ฉด ์ด์ผ๊ธฐํด๋ฌ๋ผ.
์ฐ๋ฆฌ๋ ํญ์ ์งํ์ ๋ํ๊ณ ์ค์ค๋ก์ ํ๊ณ๋ฅผ ๊นจ๊ธฐ ์ํด
์๋ก์ด ๊ธฐ์ ๊ณผ ๋ฐฉ๋ฒ์ ์๋ํ๊ธฐ ๋๋ฌธ์ ๋ชจ๋ ํ๋ก์ ํธ๋ง
๋ค ์ด๋ ค์ด ์๊ฐ์ด ์์๋ค. ์ด๋ ต๊ณ ๋ณต์กํ๋ฉด์๋ ํน๋ณํ๋
๊ธฐ์ต์ผ๋ก๋ ์ํํธ๋ฃธ์ ์ํด ๋ถ๋ฆฌ๋ ๋ง๋ง ๋ ์คํ ๋์ ๋ด
๋ถ๋ฅผ ์์ ํ์ ๋๊ฐ ๋ ์ค๋ฅธ๋ค. ๋ ์คํ ๋์ ๋ด๋ถ๋ ์ฌํ
์ฉ๋ ๋ฌผ๊ฒฐ ๋ชจ์ ์ฒ ํ์ผ๋ก ๋ฎ์ฌ์์๊ณ , ์ฌ์ง์ด ๋ น์ด ์ฌ์ด
์์๋ค. ์ฐ๋ฆฌ๋ ์ด ์์ ๋นํฐ์งํ์ ๊ด๊ณ ํฌ์คํฐ๋ฅผ ๊ทธ๋ ค
์ผ ํ๋ค. ๋ฌผ๊ฒฐ ๋ชจ์์ผ๋ก ๊ตด๊ณก์ง ์ฒ ํ ์์ ์์ ํ๋ ์ผ์
๊ต์ฅํ ์ด๋ ค์ ๋ค. ํนํ ๊ด๊ณ ๋ฅผ ์ค๋๋ ๊ฒ์ฒ๋ผ ๋ณด์ด๊ฒ ๋ง
๋ค์ด์ผ ํ๋๋ฐ, ์ด๋ฅผ ์ํด ์ฐ๋ฆฌ๋ ์ฃฝ์ ์ฌ์ฉํ๋ ์๋ก์ด
๊ธฐ์ ์ ์ด์ฉํด์ ํ์ธํธ ์๋ซ๋ถ๋ถ ์ฒ ํ์ ๋ น์ด ๊ทธ๋๋ก
์ ์ง๋๋๋ก ํ๋ค. ์ฐ๋ฆฌ๋ ๋ง์ ๊ฒ์ ๋ฐฐ์ ๊ณ , ์ด๋ฌํ ๋ฌธ์
์ ์ ํด๊ฒฐํ๊ธฐ ์ํด ์ฌ๋ฌ ์ฆ๊ฑฐ์ด ํด๊ฒฐ์ฑ ์ ์ฐพ์๋๋ค. ์ฐ
๋ฆฌ์ ๊ฒฐ๊ณผ๋ฌผ์ ๋ชจ๋๋ฅผ ๋๋ผ๊ฒ ๋ง๋ค์๊ณ , ์ด ํ๋ก์ ํธ๋
โ์ฌํด์ ๋ ์คํ ๋ & ๋ฐ ๋์์ธโ์ ์ ์ ๋๋ค.
์ธํ ๋ฆฌ์ด๋ฅผ ๋น๋กฏํด ๋ธ๋๋ฉ, ๋ง์ผํ , ์ผ๋ฌ์คํธ๋ ์ด์ , ๊ทธ๋ผํผ
ํฐ, ์ด๋ฒคํธ ๋ฑ ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ์ ์์ ์ด ๋ค์ํ ๋ถ์ผ
์ ์ ์ฉ๋๋ ๊ฒ์ ๋ณผ ์ ์๋ค. ์์ผ๋ก ๊ณํํ๊ณ ์๊ฑฐ๋ ์๋กญ
๊ฒ ์๋ํด๋ณด๊ณ ์ ํ๋ ์์ ์ด ์๋ค๋ฉด ๋งํด๋ฌ๋ผ.
3์ฐจ์์ ์ธ ์ฌ๋ฌผ์ ์ด์ฉํ๋ ๊ฒ์ด ์ฐ๋ฆฌ๊ฐ ์์ผ๋ก ๋ฐ์ ์
์ผ ๋๊ฐ๊ณ ์ ํ๋ ์์ ๋ฐฉ์์ด๋ค. ์ฐ๋ฆฌ๋ ์ด๋ ํ ํ๊ฒฝ์
์ ๊ทธ ์ ์ฒด์ ์ธ ๊ณต๊ฐ์ ๋ํด ํ๊ตฌํ๋ ๊ฒ์ ์ข์ํ๊ธฐ ๋
๋ฌธ์, ์ค์น์์ ์ ์ฐ๋ฆฌ๋ฅผ ๋งค์ฐ ํฅ๋ถ์ํจ๋ค. ์ฐ๋ฆฌ๋ ์์ธ
ํ ํฌ๋ ์ดํฐ๋ธ์ ์์ ์ ์ธ๊ณ์ ์ผ๋ก ๋ฐ์ ์์ผ ๋ธ๋๋ ๋ฐ
๊ธฐ์ ๊ณผ ์๋ก์ด ํ์ ์์ ์ ์์๊ฐ๊ณ ์ถ๋ค. ์ ์ธ๊ณ์ ์
๋ก์ด ๊ด๊ฐ๋ค์๊ฒ ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ์ ์ค๋ด๋์์ธ ์
์ ๊ณผ ๋ธ๋๋ฉ ํ์ฌ๋ฅผ ์ ๋ณด์ด๋ ๊ฒ์ ๋ฉ์ง ์ผ์ด ๋ ๊ฒ์ด๋ค.
SOULFUL CREATIVE .โณWhat do you focus on for each project? Also, tell us about your design process.
Our focus for every project is to make sure we deliver the most creative solution for the brief we are
working to. We need to ensure that the project runs as smoothly as possible and that the end result
knocks people socks off. Plus we like to have lots of fun along the way. Over the years we have developed
a robust creative process, which we feel works well for both our clients and for us too. The clientโs
creative brief is always the starting point, supported with relevant reference material such as brand
guidelines, company vision, marketing material etc. At this point our creative director will assemble the
best creative team for the project, based upon its objectives. A site survey, if required, will take place,
from which scaled drawings can be produced. The creation of mood boards is the next stage. We present
these to the client face-to-face. Then the design team will produce initial design concepts, which will be
shown to the client as technical drawings, 3D renders or visuals, along with paint color swatches and any
other material finishes. Once a final design is agreed, and there can be a certain to-ing and fro-ing at this
stage, weโll agree a start date with the client and start ordering materials.
Could you tell us the projects when you had a complicated moment or has special memories
while performing numerous projects since the studio founded? Tell us about the episodes if you
have any.
Each project will have a complicated moment, as we are always trying out new techniques and methods
in order to push the boundaries and ourselves. One project that comes to mind, when thinking about both
AD AGENCY XMAS PARTY EVENT
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bob
SOULFUL CREATIVEโณ
Friday Media Group, a global digital media company, wanted to transform their rather
corporate and staid dull and boring large open-plan offices at their global HQ into
a workplace that inspired and engaged their staff. They also wanted to create an
environment that would help retain their employees and attract the top talent they
require, in order to meet their ambitious business growth objectives. The design brief
asked for a piece that showed the evolution of the company over the past four decades,
starting from their origins as a printed trade journal, through to the global digital
services they offer today. The large-scale historical piece spans the entire ground
floor atrium and extends up into the open-plan first floor office, which houses 110
employees. The mural can be seen from every angle within the two floors. The design
allows each section to stand alone, but also come together as one when viewed from
afar. The kitchen and bar area on the ground floor have been transformed with playful,
bright lettering. The design runs across the glass windows, using translucent vinyl, onto
the walls of the kitchen, which have been hand-painted. Playful elements have been
woven into the design. The toilets and staff gym doors have large-scale icons on them,
using the door portholes as the iconsโ heads. The mural is mainly hand-painted using
emulsion, with additional graphic elements, such as icons, globe and dots, applied in
vinyl. Over 55m2 of wall space was painted by three Soulful artists in just four days,
totally transforming this office environment. Text offer : Soulful Creative
์ธ๊ณ์ ์ธ ๋์งํธ ๋ฏธ๋์ด ๊ธฐ์ ์ธ ํ๋ผ์ด๋ฐ์ด ๋ฏธ๋์ด ๊ทธ๋ฃน์ ๊ทธ๋ค์ ๋ณธ์ฌ์ ์์นํ ์ง๋ฃจํ๊ณ ๋ฐ๋ถํ
๊ฐ๋ฐฉํ ์ฌ๋ฌด๊ณต๊ฐ์ ์ง์๋ค์ ์ ๋ฌด ๋ฅ๋ฅ ์ ๋์ผ ์ ์๋ ์๋ก์ด ๋ถ์๊ธฐ์ ๊ณต๊ฐ์ผ๋ก ํ๋ฐ๊ฟ์ํค๊ณ ์
ํ๋ค. ๋ํ, ๊ทธ๋ค์ ๊ธฐ์ ์ ์ฑ์ฅ์ ์ํด ํ์ฌ ๋ณด์ ์ค์ธ ์ง์๋ค์ ์ ์ง๋ ๋ฌผ๋ก ์ ๊ณ ๋ด ๋ฅ๋ ฅ ์๋
์ธ์ฌ๋ค์ ๊ด์ฌ์ ๋ ์ ์์๋งํ ํ๊ฒฝ์ ์กฐ์ฑํ๊ธฐ๋ฅผ ์ํ๋ค. ๋์์ธ ๊ณํ์ ๋ฐ๋ฅด๋ฉด ์ค๋ฆฝ ์ด๊ธฐ์
์ ๊ณ ์ก์ง๋ก ํ๋ํ๋ ๋ชจ์ต๋ถํฐ ์ค๋๋ ์ ๊ธ๋ก๋ฒ ๋์งํธ ์ฌ์ ์ ์ด๋ฅด๋ 40๋ ์ด ๋๋ ๊ธฐ๊ฐ ๋์
๊ธฐ์ ์ ์งํ๊ณผ์ ์ ๋ณด์ฌ์ฃผ๋ ์์ ์ด ์๊ตฌ๋๋ค. ์ด ์ญ์ฌ์ ์ธ ๋๊ท๋ชจ ๋ฒฝํ๋ ๊ฑด๋ฌผ 1์ธต์ ์์นํ ์ค์
ํ์์ ์์๋์ด 110์ฌ ๋ช ์ ์ง์์ ์์ฉํ๋ ๊ฐ๋ฐฉํ ์ฌ๋ฌด์ค ์ธต๊น์ง ์ด์ด์ง๋ค. ํด๋น ๋ฒฝํ๋ ๊ฑด๋ฌผ์
1์ธต๊ณผ ์ฌ๋ฌด์ค ์ธต์ ๋ชจ๋ ๊ฐ๋์์ ๊ด๋ํ ์ ์์ผ๋ฉฐ, ์์น์ ๋ฐ๋ผ ๊ฐ์ํ๋ ๋ฒฝํ์ ์ด๋ฏธ์ง๊ฐ
๋ฌ๋ผ์ง๋ฉด์๋, ๋ฉ๋ฆฌ์ ๋ณด๋ฉด ์ฌ๋ฌ ๋ถ๋ถ์ด ๋ชจ์ฌ ํ๋์ ์ํ์ผ๋ก ์กฐํ๋ฅผ ์ด๋ฃฌ๋ค. 1์ธต์ ์์นํ ๋ถ์ ๋ฐ
๋ฐ ๊ณต๊ฐ์ ์ ์พํ๊ณ ํ๊ธฐ์ฐฌ ๊ธ์๋ก ๊พธ๋ฉฐ์ก๋๋ฐ, ์ฌ๊ธฐ์๋ ๋ฐํฌ๋ช ๋น๋์ฌ์ง์ด ์ฌ์ฉ๋ ๊ฒ์ผ๋ก, ์ด
๋์์ธ์ ์ ๋ฆฌ์ฐฝ์ ๊ฐ๋ก์ง๋ฌ ์์์ ์ผ๋ก ํ์ธํธ์น ๋ ๋ถ์์ ๋ฒฝ๋ฉด๊น์ง ์ด์ด์ง๋ค. ๊ทธ ๋ฐ์๋ ์ฌ๋ฌด์ค
๋ด๋ถ ๋์์ธ์๋ ์ฅ๋๊ธฐ ๋์น๋ ์์๊ฐ ๊ณณ๊ณณ์ ์ ์ฉ๋๋ค. ํ์ฅ์ค๊ณผ ์ง์์ฉ ์ฒด์ก๊ด์ ๋ฌธ์๋ ์ปค๋ค๋
๊ท๋ชจ์ ๊ทธ๋ํฝ ์์ด์ฝ์ด ๊ทธ๋ ค์ก์ผ๋ฉฐ, ๋ฌธ์ ๋ฅ๊ทธ๋ฐ ์ฐฝ๋ฌธ์ ์์ด์ฝ์ ๋จธ๋ฆฌ๋ก ํ์ฉ๋๋ค. ๋ฒฝํ๋ ์ฃผ๋ก
์ ํ์ก์ ์ฌ์ฉํด ์์์ ์ผ๋ก ์ด๋ฃจ์ด์ก๊ณ , ์์ด์ฝ์ด๋ ๊ตฌ, ๋ฌผ๋ฐฉ์ธ๋ฌด๋ฌ ๋ฑ ์ถ๊ฐ์ ์ธ ๊ทธ๋ํฝ ์์๋ค์
๋น๋๋ก ์ ์๋๋ค. 55m2๊ฐ ๋๋ ๋ฒฝ ๊ณต๊ฐ์ 3๋ช ์ ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ ์์ ์ํฐ์คํธ์ ์ํด 4์ผ
๋ง์ ์์ฑ๋์ผ๋ฉฐ, ์ด ๋ฒฝํ ๋์์ธ์ผ๋ก ์ธํด ์ฌ๋ฌด์ค ํ๊ฒฝ์ด ์๋กญ๊ฒ ๋ณํ๋๋ค. ๊ธ ์ ๊ณต : ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ
> OFFICE MURAL > Brighton
FRIDAY MEDIA GROUP GLOBAL HQDesign : Mark Crowther Design team : Soulful Creative Client : Friday Media Group Location : London Road, Sayers Common, Brighton, West Sussex BN6 9HS United Kingdom Built area : 575m2 Completion : January 2014 Finishing materials : Spray and emulsion paint, Frosted and transparent vinyl Photographer : Mark Crowther Editor : Kim Jayoung
The kitchen and bar area have been transformed with playful and bright lettering
View of kitchen and bar area
057
The hand-painted mural spans the entire ground floor atrium and extends up into the open-plan first floor office Various graphic elements such as icons, globe and dots on the wall
View of the large-scale mural The door portholes were used as the iconsโ heads
059
bob
The mural is mainly hand-painted using emulsion with additional graphic elements
Work processDrawing
11
11
1 LOBBY
2 FINANCE OFFICE
3 FINANCE DIRECTORโS OFFICE
4 TELEPHONE LIBRARY
5 WII SPACE
6 BAR
7 FOSSE BALL
8 LIFT
9 TOILET
10 EGG MEETING POD
11 MEETING SPACE
12 TECH SUPPORT
1sT floor plan
grounD floor plan
410
12
8
9
1
3
2
4
5
6 7
0 1 5 10
061
bob
SOULFUL CREATIVEโณ
London event and exhibition design agency NeosCreative approached Soulful Creative to
produce an inspirational, unique and timeless mural for the interior of their new London
office. They wanted a design, which reflected the companyโs spirit of adventure. Soulful
Creative designed a playful and bright mural that centered on the word โADVENTUREโ.
The design winds through the office space, running for 27m along three key walls. โDr
Moโ the Victorian explorer, NeosCreativeโs social media spokesperson, pops up along
the way! The concept behind the overall design is based around NeosCreativeโs daily
creative journey. The journey starts off by working through a murky pool of information,
and ends with a clear vision; a goal only reached by having a creative adventure. The
large mural was hand-painted over five days by four Soulful Creative artists, using a
mix of spray and emulsion paints. They added another dimension to the design, as well
as softening its hard edges, by breaking out onto the floor. They achieved this by adding
hard-wearing floor vinyl elements to the wooden floor. Text offer : Soulful Creative
๋ฐ๋์ ์์นํ ์ด๋ฒคํธ ๋ฐ ์ ์ ๋์์ธ ์ ์ฒด์ธ ๋ค์ค์คํฌ๋ฆฌ์์ดํฐ๋ธ๋ ๊ทธ๋ค์ ์๋ก์ด ๋ฐ๋ ์ฌ๋ฌด์ค
๋ด๋ถ ๋จ์ฅ์ ์ํด ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ์๊ฒ ๋ ํนํ๊ณ ์ ํ์ ํ์ง ์์ผ๋ฉด์๋ ์๊ฐ์ ๋ถ๋ฌ์ผ์ผํฌ
์ ์๋ ๋ฒฝํ ๋์์ธ์ ์๋ขฐํ๋ค. ๋ํ, ๊ทธ๋ค์ ๊ธฐ์ ์ ๋ชจํ์ ์ ์ ๋ฐ์ํ๋ ๋์์ธ์ ์ํ๋ค. ์ด์
๋ฐ๋ผ ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ๋ โ์ด๋๋ฒค์ฒโ๋ผ๋ ๊ธ์๋ฅผ ์ค์ฌ์ผ๋ก ํ ์ ์พํ๊ณ ํ๊ธฐ์ฐฌ ๋ฒฝํ๋ฅผ
์ ๋ณด์๋๋ฐ, ์ด ๋ฒฝํ๋ 27m ๊ธธ์ด์ ์ด๋ฅด๋ ์ธ ๊ฐ์ ์ค์ฌ ๋ฒฝ์ ๋ฐ๋ผ ์ฌ๋ฌด๊ณต๊ฐ ์ฌ์ด๋ฅผ ๊ฐ๋ก์ง๋ฌ
๊ทธ๋ ค์ก๋ค. ์ด๋ ๋ค์ค์คํฌ๋ฆฌ์์ดํฐ๋ธ์ ์์ ๋ฏธ๋์ด ๋ํ ์บ๋ฆญํฐ์ธ ๋น ํ ๋ฆฌ์ ์๋์ ํํ๊ฐ โ๋ฅํฐ
๋ชจโ๊ฐ ๊ธธ์ ๋ฐ๋ผ ๋์๋ ๋ชจ์ต์ด๋ค! ์ ์ฒด์ ์ธ ๋์์ธ ์ฝ์ ํธ๋ ๋ค์ค์คํฌ๋ฆฌ์์ดํฐ๋ธ๊ฐ ๋งค์ผ ๊ฒช๋
์ฐฝ์กฐ์ ์ธ ์ฌ์ ์ ๋ฐํ์ผ๋ก ํ๊ณ ์๋ค. ์ด ์ฌ์ ์ ์ด๋์ปด์ปดํ ์ ๋ณด์ ๋ฐ๋ค์์ ์์ํด ๋ช ํํ
๋น์ ๊ณผ ํจ๊ป ์๊ฒฐ๋๋ฉฐ, ์ฐฝ์๋ ฅ ๋์น๋ ๋ชจํ์ ํตํด์๋ง ๋๋ฌํ ์ ์๋ค. ์ด ์ปค๋ค๋ ๋ฒฝํ๋ ์์ธํ
ํฌ๋ฆฌ์์ดํฐ๋ธ์ ์์๋ 4๋ช ์ ์ํฐ์คํธ๊ฐ 5์ผ์ด ๋๋ ๊ธฐ๊ฐ ๋์ ์คํ๋ ์ด์ ์ ํ ๋ฌผ๊ฐ์ ์์ด ์์
์์ ํ ๋์ ์์ฑ๋๋ค. ์ด๋ค์ ๋ฑ๋ฑํ ๊ฐ์ฅ์๋ฆฌ๋ฅผ ๋ฐ๋ฅ์ผ๋ก๊น์ง ์ด์ด์ง๋ ๋ฒฝํ๋ฅผ ํตํด ์๊ฐ์ ์ผ๋ก
๋ถ๋๋ฝ๊ฒ ๋ง๋ค์๋๋ฐ, ๋๋ฌด ๋ฐ๋ฅ์ ๋น๋ ์์ฌ๋ฅผ ์ ํ์ผ๋ก์จ ์ด๋ฅผ ์ฑ๊ณตํ ์ ์์๋ค.
๊ธ ์ ๊ณต : ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ
> OFFICE MURAL > Hampton Wick
NEOSCREATIVE OFF ICEDesign : Mark Crowther, 45RPM & RichT Design team : Soulful Creative Client : NeosCreative Location : The Sidings, Station Road, Hampton Wick, Surrey, KT1 4HG, United Kingdom Built area : 300m2 Completion : July 2012 Finishing materials : Spray paint, Vinyl floor elements Photographer : Mark Crowther Editor : Kim Jayoung
View of the playful and bright mural that centered on the word โaDVEnTurEโ
Drawing
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0 1 5 10
The mural design winds through the office space running for 27m along three key walls
Vibrant atmosphere of the office with the mural Vibrant atmosphere of the office with the muralThe colorful graphics wrap the entire wall View from window
1
2
2
3
floor plan
1 ENTRANCE
2 BREAK AREA
3 OFFICE AREA
065
> OFFICE MURAL > Sheffield
Colorful and vibrant mural on the wall
SOULFUL CREATIVEโณHALFORDS TRAINING CENTRE
Design : Mark Crowther, 45RPM Design team : Soulful Creative Client : Halfords PLC Location : 10 Guernsey Road, Sheffield, South Yorkshire S2 4HG, United Kingdom Built area : 110m2 Completion : July 2013 Finishing materials : Emulsion and spray paint Photographer : Mark Crowther Editor : Kim Jayoung
UK national retailer Halfords commissioned Soulful Creative to create an
engaging and energizing mural for their new national training center in Sheffield.
The training facility needed to be a vibrant space, one in which young staff could
be inspired when going through their product, service and customer training.
The training center is at the heart of Halfordโs drive to improve their customersโ
overall retail experience. The designers worked the design around the theme of
the companyโs strap line, service offerings and corporate color palette. Oversized
icons and words were hand-painted using emulsion paint, with transparent
effects in a few places to add texture. Text offer : Soulful Creative
์๊ตญ์ ์๋์ฐจ ์ฉํ๊ด๋ จ ์ ์ฒด์ธ ํ ํฌ๋๋ ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ์๊ฒ ์ ฐํ๋์ ์์นํ ๊ทธ๋ค์ ์
์ฐ์์์ ์ํ ๋งค๋ ฅ์ ์ด๊ณ ํ๊ธฐ ๋์น๋ ๋ฒฝํ ์์ ์ ์๋ขฐํ๋ค. ์ด๊ณณ์ ํ๋ จ ์์ค์ ์ ์
์ง์๋ค์ด ๊ทธ๋ค์ ์ ํ, ์๋น์ค, ๊ณ ๊ฐ๊ณผ ๊ด๋ จ๋ ๊ต์ก์ ๊ฑฐ์น๋ฉด์ ๊ณ ๋ฌด๋ ์ ์๋ ํ๊ธฐ์ฐฌ ๊ณต๊ฐ์
ํ์๋ก ํ๋ค. ์ด ์ฐ์์์ ํ ํฌ๋๊ฐ ๊ณ ๊ฐ๋ค์ ์ ์ฒด์ ์ธ ์๋งค์ ๊ด๋ จ ๊ฒฝํ์ ํฅ์ํ ์ ์๋๋ก
ํด์ฃผ๋ ์ค์ฌ๊ธฐ๊ด์ด๋ค. ๋์์ด๋๋ ๊ธฐ์ ์ ๊ตฌํธ, ์ ๊ณต ์๋น์ค, ๊ทธ๋ฆฌ๊ณ ๊ธฐ์ ์์์ ์์ฐ๋ฅด๋
๋์์ธ ์์ ์ ์ฐฉ์ํ์ผ๋ฉฐ, ์ปค๋ค๋ ๊ทธ๋ํฝ ์์ด์ฝ๊ณผ ๋จ์ด๋ ์ ํ ํ์ธํธ๋ฅผ ์ฌ์ฉํด ์์์ ์ผ๋ก
ํํ๋๊ณ , ๋ช๋ช ๊ณต๊ฐ์๋ ์ด๋ฌํ ๊ทธ๋ํฝ์ ํฌ๋ช ํ ํจ๊ณผ์ ์ง๊ฐ์ด ๋ํด์ ธ ์ฅ์๋๋ค.
๊ธ ์ ๊ณต : ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ
067
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View of an engaging and energizing mural
Drawing
The design is based on the theme of the companyโs strap line and corporate color palette
oversized icons and words were hand-painted on the wall
069
bob
Digital design studio Red Hot Penny wanted to transform their rather tired office space
into a workplace that would be fun, vibrant and energetic, appealing to both staff
and clients. Soulful Creative designed three feature walls that encompassed Red Hot
Pennyโs brand and ethos. These hand-painted feature walls were blended with vinyl
graphics and framed limited edition street artistsโ prints by Obey and Pure Evil.
Text offer : Soulful Creative
๋์งํธ ๋์์ธ ์คํ๋์ค์ธ ๋ ๋ ํซ ํ๋๋ ๊ทธ๋ค์ ๋จ์กฐ๋ก์ด ์ฌ๋ฌด ๊ณต๊ฐ์ ์ง์๊ณผ ๊ณ ๊ฐ ๋ชจ๋์๊ฒ
ํธ๊ฐ์ ์ค ์ ์๋ ์ฆ๊ฒ๊ณ ํ๊ธฐ์ฐจ๋ฉฐ ์๋์ง ๋์น๋ ๊ณต๊ฐ์ผ๋ก ๋ณํ์ํค๊ธฐ๋ฅผ ์ํ๋ค. ์์ธํ
ํฌ๋ฆฌ์์ดํฐ๋ธ๋ ๋ ๋ ํซ ํ๋์ ๋ธ๋๋์ ๊ธฐ์ ์ ์ ์ ์์ฐ๋ฅด๋ ์ธ ๊ฐ์ ์์ ๋ฒฝ์ ์ค์นํ๋๋ฐ,
์์ ํ์ธํธ์น ๋ ์ด ๋ฒฝ์ ๋น๋ ๊ทธ๋ํฝ์ผ๋ก ๋ค๋ฎ์ฌ์์ผ๋ฉฐ, ๊ฑฐ๋ฆฌ ์์ ๊ฐ ์ค๋ฒ ์ด์ ํจ์ด ์๋น์
ํ์ ํ ํ๋ฆฐํธ ์ํ์ผ๋ก ์ฅ์๋๋ค. ๊ธ ์ ๊ณต : ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ
O F F I C E M U R A LRED HOT PENNY OFFICEWOkINgHam
Design : Mark Crowther
Design team : Soulful Creative
Client : Red Hot Penny
Location : Rubra 1, Mulberry Business Park, Fishponds
Road, Wokingham, Berkshire, RG41 2GY, United Kingdom
Completion : July 2014
Finishing materials : Emulsion and spray paint, Optical
window vinyl, Vinyl
Photographer : Mark Crowther
Editor : Kim Jayoung
limited edition street artistsโ prints by obey and pure Evil on the wall
interesting graphic images on the wall and door
View of vibrant and energetic office spaceDrawing
071
bob
Parker Design Consultants is an award-winning multi-disciplinary graphic design and
web design agency. Soulful Creative was commissioned to transform their new office
stairwell into a bright and vibrant space. The design is built around the word โideasโ
and Parker Design Consultantsโ key brand colors. The use of bold graphical patterns
and shapes flow seamlessly up the stairs, creating a visually engaging journey from
the buildingโs entrance hall to the design studio upstairs. Text offer : Soulful Creative
ํ์ปค ๋์์ธ ์ปจ์คํดํธ๋ ์์ ๊ฒฝ๋ ฅ์ด ์๋ ๋ค์ํ ๋ถ์ผ์ ๊ทธ๋ํฝ ๋ฐ ์น ๋์์ธ ํ์ฌ๋ค. ์์ธํ
ํฌ๋ฆฌ์์ดํฐ๋ธ๋ ์ด๋ค์ ์ ์ฌ๋ฌด์ค์ ์๋ ๊ณ๋จ ๊ณต๊ฐ์ ๋ฐ๊ณ ์๊ธฐ ์๋ ๊ณต๊ฐ์ผ๋ก ์ฅ์ํด๋ฌ๋ผ๋
์๋ขฐ๋ฅผ ๋ฐ์๋ค. ๋์์ธ์ โ์์ด๋์ดโ๋ผ๋ ๊ธ์์ ํ์ปค ๋์์ธ ์ปจ์คํดํธ์ ์ฃผ์ ๊ธฐ์ ์์์
์ค์ฌ์ผ๋ก ๊ตฌ์ฑ๋๋ค. ๊ฐ๋ ฌํ ๊ทธ๋ํฝ ๋ฌด๋ฌ์ ๋ชจ์์ ๊ณ๋จ์ ๋ฐ๋ผ ์ฌ๋ผ๊ฐ๋ฉฐ ๋์ด์ง์ง ์๊ณ ๊ณ์ํด์
์ฌ์ฉ๋๋๋ฐ, ์ด๋ ๊ฑด๋ฌผ์ ์ ๊ตฌ๋ถํฐ ์์ธต์ ๋์์ธ ์ค๊น์ง ์๊ฐ์ ์ผ๋ก ์ฆ๊ฑฐ์ด ์ฌ์ ์ ์ ์ฌํ๋ค.
๊ธ ์ ๊ณต : ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ
O F F I C E M U R A LPARKER DESIGN OFFICE STAIRWELLChEShIRE
Design : Mark Crowther
Design team : Soulful Creative
Client : Parker Design
Location : Unit 6, Admiral Court, Cheshire Business Park,
Manchester Road, Lostock, Cheshire CW9 7UA, UK
Completion : August 2014
Finishing materials : Emulsion paint
Photographer : Mark Crowther
Editor : Kim Jayoung
Landing Above StairsLanding Return
The use of bold graphical patterns and shapes flow seamlessly up the stairs
a bright and vibrant stairwell
Drawing
073
bob
Betties + Baldwins, an exciting and independent hair salon, approached Soulful
Creative to design a unique interior for their new Bristol salon, which reflected their
Nineties-inspired brand identity. The large, open plan salon gave the designers the
opportunity to create a number of hand-painted feature walls. A large quantity of
mirrors allowed them to play with a multitude of angles in the design. Retro seating
and complementary furniture completed the fun and vibrant look. Text offer : Soulful Creative
ํฅ๋ฏธ๋กญ๊ณ ๋ ํนํ ๋ฏธ์ฉ์ค ๋ฒ ํฐ์ฆ + ๋ณผ๋์์ฆ๋ ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ์๊ฒ ๋ธ๋ฆฌ์คํ์ ์์นํ ์
๋ฏธ์ฉ์ค์ ์ํด ๊ทธ๋ค์ 90๋ ๋ํ ๋ธ๋๋ ์์ด๋ดํฐํฐ๊ฐ ๋ฐ์๋ ๋ ํนํ ์ค๋ด๋์์ธ์ ์๋ขฐํ๋ค.
๊ฐ๋ฐฉํ์ ๋์ ๊ณต๊ฐ์ ์์์ ์ผ๋ก ํ์ธํธ์น ๋ ์์ ๋ฒฝ์ ์ธ์ธ ์ ์๋ ๊ณต๊ฐ์ ์ ๊ณตํ๊ณ , ์๋ง์
๊ฑฐ์ธ์ ๋์์ธ ์์ ์์ ๋ค์ํ ๊ฐ๋๋ฅผ ํ์ฉํ ์ ์๋๋ก ๋์์คฌ๋ค. ๋ณต๊ณ ํ ์์์ ๋ณด์กฐ ๊ฐ๊ตฌ๋ค์
์ ์พํ๊ณ ํ๊ธฐ์ฐฌ ๋ถ์๊ธฐ์ ๋์์ธ์ ์์ฑํด์ค๋ค. ๊ธ ์ ๊ณต : ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ
H A I R S A L O NBETTIES + BALDWINS HAIR SALONBRISTOL
Design : 45RPM
Design team : Soulful Creative
Client : Betties + Baldwins
Location : 12 Small Street, Bristol BS1 1DB, UK
Built area : 75ใก
Completion : May 2014
Finishing materials : Emulsion paint
Photographer : Mark Crowther
Editor : Kim Jayoung
The mirrors give a multitude of angles in the design
Bright color and unique patterns on the wall
View of interestingly decorated salon space
075
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a photorealistic hand-painted mural
The Old Bookshop, one of the coolest bars in Bristol, wanted to transform the exterior
of their building to match the vibrancy of its interior. Soulful Creative created a mural
that would express, visually, the barโs vibe as well as acting as a massive statement
piece in a city famous for its street art. Soulful Creative designed a pop-art, graphics
and graffiti mash up based around a photorealistic hand-painted glamor model with
lettering reading โBourgeois Trashโ. The ambitious exterior piece was 6m high by 15m
long. The mural has had a huge impact on the bar and the surrounding area.
Text offer : Soulful Creative
๋ธ๋ฆฌ์คํ์์ ๊ฐ์ฅ ์๋๊ฐ๋ ๋ฐ ์ค ํ๋์ธ ์ฌ๋ ๋ถ์์ ๋ด๋ถ์ ํ๊ธฐ์ฐฌ ๋ถ์๊ธฐ์ ์ด์ธ๋ฆฌ๋๋ก
๊ฑด๋ฌผ์ ์ธ๊ด์ ๋ณํ์ํค๊ณ ์ ํ๋ค. ์ด์ ๋ฐ๋ผ ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ๋ ์๊ฐ์ ์ผ๋ก ๋ฐ์ ๋ถ์๊ธฐ๋ฅผ
ํํํด์ค ์ ์์ ๋ฟ ์๋๋ผ ๊ฑฐ๋ฆฌ ์์ ๋ก ์ ๋ช ํ ๋์์์ ํ๋์ ๊ฑฐ๋ํ ์ํ์ด ๋ ๋งํ ๋ฒฝํ๋ฅผ
์ ๋ณด์๋ค. ์ด๋ค์ ํ ์ํธ์ ๊ทธ๋ํฝ, ๊ทธ๋ผํผํฐ๊ฐ ๋ค์์ธ ๋์์ธ์ ๋ง๋ค์ด๋๋๋ฐ, ์ฌ์ง์ฒ๋ผ
์ฌ์ค์ ์ผ๋ก ํํ๋ ๋งค๋ ฅ์ ์ธ ๋ชจ๋ธ์ ๊ทธ๋ฆผ ์์๋ โ๋ถ๋ฅด์ฃผ์ ์ฐ๋ ๊ธฐโ๋ผ๊ณ ์ ํ ๊ธ์๊ฐ ํจ๊ป
์ ํ์๋ค. ์ด ์ด๋ง์ด๋งํ ์ธ๋ถ ์กฐํ๋ฌผ์ 6m ๋์ด์ 15m ๊ธธ์ด๋ก, ์ด ๋ฒฝํ๋ ์ฌ๋ ๋ถ์ ๋ฐ์ ์ฃผ๋ณ
๊ณต๊ฐ์ ํฐ ์ํฅ์ ์คฌ๋ค. ๊ธ ์ ๊ณต : ์์ธํ ํฌ๋ฆฌ์์ดํฐ๋ธ
G R A F F I T IOLD BOOKSHOP BAR & CANTEENBRiSTOL
Design : Mark Crowther
Design team : Soulful Creative
Client : Old Bookshop
Location : 65 North St, Bristol, Avon BS3 1ES, United
Kingdom
Built area : 42ใก
Completion : June 2012
Finishing materials : Emulsion and spray paint
Photographer : Mark Crowther
Editor : Kim Jayoung
Work processThe bold mural had a huge impact on the surrounding area