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Anchor-handling tug/supply boat

Crewboat

Crew/Supply Boat

Drillship

Hydrographic Survey Boat

Liftboat

Platform Supply Vessel

Seismic Boat

Supply Boat

Utility Boat

Line Handling Boat

Harbor Tug

Inland Tug

Integrated Tug Barge

Ocean Tug

Tractor Tug

Towboat

Pushboat

Coastal Barge

Ocean Barge

Inland Barge

Charter Boat

Cruise Vessel

Dinner Boat

Dinner-Cruise Vessel

Excursion Boat

Fast Ferry

Car Ferry

Car-Passenger Ferry

Gaming Vessel

Construction and Maintenance Vessel

Fireboat

Pilot Boat

Police Boat

Pollution Control Boat

Search and Rescue Boat

Utility Boat

Sightseeing Boat

Water Taxi

Whale Watching Boat

Buoy Tender

Dredge

Motor Life Boat

Patrol Boat

Survey Boat

Utility Boat

Ice Breaker

Commercial Dive Boat

Standby-Rescue Boat

Salvage Vessel

Oil Spill Response Vessel (OSRV)

You’re all probably aware that the oil price drop and the turmoil in the coal market have effected several

parts of the workboat industry. Gulf Coast shipyards, for one, have definitely been

feeling the pinch from the sluggish energy sector. And the coal market has seen plant closings and conversions, coal company bankruptcies, lower export demand and tough federal environmental regulations.

Coal as a power source is not going away completely, but its growth prospects are dim. As for the future, one operator said, “if we build fewer coal barges or scrap more barges, demand and supply will come back into balance.”

As Ken Hocke has reported, some shipyards that had record backlogs of offshore service vessels just two years ago have seen order books dry up, as OSV operators stack boats in canals, bayous and tributaries all around southeast Louisiana.

Sure, it’s a tough time to be a shipyard owner in the Gulf, but as in past down cycles, some “im-provise, adapt and overcome,” said Joseph Rodriguez, president, Rodriguez Shipbuilding, Bayou La Batre, Ala.

One of those yards is A&B Industries. A&B has always built inland towboats, and that’s what has got them through this down cycle.

Another yard that is surviving is Conrad Industries. The company has seen a softer repair market and a decrease in its backlog compared to last year, but the shipyard is working on several interest-ing newbuild projects. Its Orange, Texas, yard is building a 232'×48'8"×15'8" dedicated LNG bunker barge — the first in North America.

Another project involves the construction of an articulated tug/barge unit. It will be made up of a 399'×74'×30', 80,000-bbl. tank barge and a 120'×40'×18'6" ocean service tug. Both vessels are cur-rently being built at Conrad’s yard in Amelia, La.

Other Gulf yards are also busy with an assortment of projects, as they show that it’s not all about oil and gas.

❯❯ Studies show that advertising increases customer awareness, produces customer loyalty and builds a long-term competitive advantage.

Editor'sWatch

David Krapf, Editor in Chief

Some hope in tough times

dkrapf@divcom.com

YEARBOOK

®

IN BUSINESS ON THE COASTAL AND INLAND WATERS AUGUST 2015

®

Fireboats • Annapolis Cruises • Safety

There is no better time than now and no better publication than WorkBoat to

get your business in front of prospective buyers. With more than 70 years of

experience, a seasoned staff and growing audience, advertising in WorkBoat will give you the reach you need to maintain a competitive edge and maximize

your visibility. Offering solutions in print and online, WorkBoat has a customized

advertising package ready to deliver more customers to your business.

❯❯ The magazine, combined with the powerful online engine WorkBoat.com, delivers a broad reach into the workboat industry.

47,630

WorkBoat.commembers

WorkBoat magazine

subscribers

27,500

WorkBoat e-newssubscribers

29,900

market

YEARBOOK

®

IN BUSINESS ON THE COASTAL AND INLAND WATERS AUGUST 2015

®

Fireboats • Annapolis Cruises • Safety

, much

IN BUSINESS ON THE COASTAL AND INLAND WATERS JULY 2015

Safety Drill Five years after Deepwater Horizon, operators and others say safety is the priority.

®

Electronics • Government Boats • Austal USA

IN BUSINESS ON THE COASTAL AND INLAND WATERS SEPTEMBER 2015

Safety PaysTwenty-five years after OPA ‘90, double hulls have paid off.

®

LNG Tugs • Diesel Directory • Waterjets

is the

expert.

IN BUSINESS ON THE COASTAL AND INLAND WATERS JULY 2014

Bottom DollarNewbuild construction stays steady.

®

Towboat Report • Signet Tugs • Electronics

Magazine

*WorkBoat BPA Statement, June 2015. WorkBoat magazine is audited by a 3rd party so you can be assured that each copy is going where we say it is. A copy of the current audit statement is available on www.workboat.com. Unless otherwise footnoted, all data in this report is publisher’s own data.

WorkBoat magazine is the only industry publication dedicated exclusively to the U.S. workboat market. With more than 27,500* readers across the U.S., including the deepest penetration into the Gulf, WorkBoat is well known as THE leading source of market information for operators in the U.S.

❯❯ WorkBoat readers are a powerful buying force, representing $8.3 BILLION in purchasing power annually. 94.8% have taken action as a result of reading an advertisement in WorkBoat*

By Primary Occupation

Offshore Drilling/ Mining Contractor

Vessel Owner/Operator

55.8%

Independent Professional 24.9%

Government/Education

Yard Owner/ Manager

8.4%7.6%

3%

❯❯ WorkBoat readers value the magazine as a business resource - 73% keep their copies for future reference

By Primary vessel size

Over 400’ 201-400’ 101-200’ 51-100’ 50’ & under

14.4%

6.6%

23.9%

23.6%

25%

Number of Vessels Owned or Operated

1 – 3

34.2%

22.7%

24.7%

7-1026 or more

WorkBoat Subscribers by region*

S.D.N.D.Mo.Iowa

Minn.Ind.OhioMich.

Wis.Neb.Kan.Ken.

Tenn.Ark.Okla.

Central - 2,660No. Atlantic

4,080MaineN.H.Vt.Mass.

R.I. Conn.N.Y.N.J.Penn.

So. Atlantic2,273

Del.Ga. Md.D.C.Va.

W.Va.N.C.S.C.

Mon.IdahoWy.Colo.N.M.

Az.UtahNev.AlaskaWash.Ore.Cal.Hawaii

West 5,204

TexasFla.

Ala.Miss.

La.

Gulf Coast12,747

Custom research projects with our customer base are now available. Please contact your sales reps for more information.❯❯

Original editorial by our respected contributors and editors brings high quality, authoritative information to WorkBoat.com for access 24/7

Dale DuPont

Dale DuPont has been a correspondent for WorkBoat since 1998. She has worked at daily and weekly newspapers in Texas,

Maryland, and most recently as a business writer and editor at The Miami Herald, covering the cruise, marine and other

industries. She and her husband once owned a weekly newspaper in Cooperstown, N.Y., across the alley from the Baseball Hall of Fame. A South Florida resident, she enjoys sailing on Biscayne Bay, except in hurricane season.

Capt. Max Hardberger

Max Hardberger is a maritime attorney, flight instructor, writer, and maritime repo man. He has been a correspondent for WorkBoat since 1995. His memoir, “Seized: A Sea

Captain’s Adventures Battling Scoundrels and Pirates While Recovering Stolen Ships in the World’s

Most Troubled Waters”, was published by Broadway Books in 2010. He’s appeared on Fox, The Learning Channel, National Public Radio and the BBC, and has been the subject of articles in Fairplay Magazine, the Los Angeles Times, Men’s Journal, Esquire (UK), and the London Sunday Guardian.

Kathy Bergren Smith

Kathy Bergren Smith has been a correspondent with WorkBoat since 2002. She is also a writer and

photographer for the Port of Baltimore magazine covering shipping and port activities. Smith, also a noted

commercial and fine art photographer, resides in Annapolis, Md.

Pamela Glass

Pamela Glass is the Washington, D.C., correspondent for WorkBoat. She

reports on the decisions and deliberations of congressional committees and federal agencies that affect the

maritime industry, including the Coast Guard, U.S. Maritime Administration and U.S. Army Corps of Engineers. Prior to coming to WorkBoat, she covered coastal, oceans and maritime industry news for 15 years for newspapers in coastal areas of Massachusetts and Michigan for Ottaway News Service, a division of the Dow Jones Company. She began her newspaper career at the New Bedford (Mass.) Standard-Times. A native of Massachusetts, she is a 1978 graduate of Wesleyan University (Conn.). She currently resides in Potomac, Md.

Kirk Moore

Associate Editor Kirk Moore was a reporter for the Asbury Park Press for over 30 years before joining WorkBoat in 2015. He wrote several award-winning stories on marine, environmental, coastal and military issues that helped drive

federal and state government policy changes. He has also been a field editor for WorkBoat’s sister

publication, National Fisherman, for almost 25 years. Moore was awarded the Online News Association 2011 Knight Award for Public Service for the “Barnegat Bay Under Stress,” 2010 series that led to the New Jersey state government’s restoration plan. He lives in West Creek, N.J.

Ken Hocke

Ken Hocke has been the senior editor of  WorkBoat since 1999. He was the associate editor of WorkBoat from 1997 to 1999. Prior to that, he was the

editor of the Daily Shipping Guide, a transportation daily in New Orleans. He has also written for

other publications, including The Times-Picayune. He graduated from Louisiana State University with an arts and sciences degree, with a concentration in English, in 1978.

David Krapf

David Krapf has been editor in chief of WorkBoat, the nation’s leading trade magazine for the inland and coastal waterways industry, since 1999. He is responsible for overseeing the editorial direction of the publication.

Krapf has been in the publishing industry since 1987, beginning as a reporter and editor with daily and

weekly newspapers in the Houston area. He also was the editor of a transportation industry daily in New Orleans before joining WorkBoat as contributing editor in 1992. He has been covering the transportation industry since 1989. He has a degree in business administration from the State University of New York at Oswego, and also studied journalism at the University of Houston.

Total WorkBoat.com

e-news subscribers

29,900

Total WorkBoat.com

members

47,630

Online Opportunities & Pricing

Sponsored Email Send your company’s message directly to WorkBoat.com members who have asked to receive communications about events and offerings. You provide text and a graphic. We’ll take care of the rest.Opt-in membership: 30,000 Rates starting at $3,500. Ask your sales representative for pricing details.

Rich Media AdvertisingLooking for a unique way to advertie online? A floating ad or peel-down ad will get you noticed. Floating Ad: $3,500/month or $1,000/week*Peel-down Ad: $2,000/month

Additional Online OpportunitiesFor information on premium content sponsorships and/or other customized packages, contact a sales representative on last page of this media kit.

Ad unit name Size (pixels) Max File Weight Cost Geographic, Page, or Content-specific

Leaderboard 728w x 90h 40K $55/CPM Add $20/M, 5K minimum purchaseMedium Rectangle 300w x 250h 40K $65/CPM Add $20/M, 5K minimum purchase

Mid-Page Rectangle 300w x 250h 40K $75/CPM Add $20/M, 5K minimum purchase

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Leaderboard 728w x 90h 40K $500 12 issues $5,000 1

Medium Rectangle 300w x 250h 40K $350 12 issues: $3,500 2

3:1 Rectangle 300w x 100h 40K $250 12 issues: $2,500 2

Text Advertisement 45 words N/A $125 12 issues: $1,250 1

Get results by connecting more than 47,630 highly qualified members of WorkBoat.com.

WorkBoat.com offers affordable campaigns for any budget, based on your specific advertising strategy. We can connect you with commercial marine buyers eager to learn about the latest products, services and equipment in the market.

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WorkBoat e-news is the weekly newsletter that delivers the latest commercial marine news and information to opt-in subscribers for free. Put your message directly in front of commercial marine buyers with a display ad in the widely read, highly anticipated newsletter.+ Frequency: 2x per Week + Circulation: 29,900 (as of August 2015)

eNews Advertising

Complement your traditional advertising with our custom Marketing Services.- Are you looking for quality content to drive sales? Use our industry experts to deliver custom content solutions.- Are you looking for quality leads of prospects ready to buy? Use our lead generation and nurturing tools to build a list primed for conversion.- Are you looking for the answers to your customer’s pain points? Use our research team to be your eyes and ears in the marketplace.

Diversified Marketing Services: delivering workboat customers through content, research and leads

Contact your sales representative for more information on our suite of Marketing Services available to our WorkBoat clients.

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Production Charges - will be incurred for file preparation, or other services that may be required by the Publisher to make the ad plate ready. If supplied material does not meet size specifications or arrives without an approved color proof, charges may be incurred for resizing the ad or providing an approved color proof for press match.

Proofs - if requested, digital files must be submitted 7 days prior to ad close date. All corrections on proofs are due by closing date. Proofs are provided by request only for ads requiring production work.

Bleeds - No charge for bleeds. Keep live matter 3/8" away from trim edges.

Preferred File Format: High resolution, print-ready PDF

Other acceptable formats:Adobe inDesign - Must include all postscript printer and screen fonts. For supporting graphics, logos, and art, we accept:• Adobe Illustrator (v11.0 and higher) eps/ai (PC or Mac) All fonts should be converted to outlines, all logos should be embedded.• Adobe Photoshop (v9.0 and higher) eps/tiff/pcx (PC or Mac). Text should

be created in separate vector based program for optimum resolution.• Adobe Acrobat PDF (v7.0 and higher)

1/2 Page (Vert.)

1/4 Page (Vert.)

2/3 Page (Vert.)

1/6 Page

(Vert.)

Full Page

1/4 Page (Horiz.)

1/2 Page (Horiz.)

1/3 Page (Square)

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(Vert.)

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1/2 Page (Island)

2/3 Page (Horiz.)

1/3 Page (Horiz.)

Sizes and Dimensions Display Ad Configurations

Full page bleed size: 8 3/8" x 11 3/8". Keep live matter including text a minimum of 3/16" from the trim edges of 8 1/8" x 10 7/8".

Inserts National and regional inserts available. Call your sales representa-tive for a quote. Card inserts must be supported by a run-of-book ad.

Preferred Positions Available at 15% above earned space rate.

Sizes and Dimensions (for live matter):

Unit Vertical Horizontal

Full page 7" x 10" (non-bleed) 8 3/8" x 11 3/8" (full bleed)

2/3 Page 4 9/16" x 10" 7" x 6 ½"

1/2 Page 3 5/16" x 10" 7" x 4 7/8"

1/2 Page Island 4 ½" x 7"

1/3 Page 2 3/16" x 10" 7" x 3 ¼"

1/3 Page Square 4 9/16" x 4 7/8"

1/4 Page 3 5/16" x 4 7/8" 7" x 2 3/8"

1/6 Page 2 3/16" x 4 7/8" 4 9/16" x 2 5/16"

(width x height) (width x height)

Ad Specifications

Two-page spread size: 11 1/8”H x 16 1/2”W. Spread trim size: 10 7/8”H x 16 1/4”W. Keep live matter including text a minimum of 3/8” from trim edges.Copy other than headline type should not cross gutter crossover. When supplying files for spreads in two pieces, add 1/4” bleed for the gutter in a spread

2016 ADVERTISING PLANNING CALENDAR

Issue Special Vessel Highlights Tradeshow Important Dates Feature Report Advantage Ad Materials Publication Closing Due Date

January ‘16* Significant Significant Coatings Offshore Marine Service Association (OMSA) Nov. 13 Nov. 20 Dec. 18 Boats Boats Quarterly Meeting - Jan. 22-23, 2016, New Orleans, LA Fish Canada WorkBoat Canada - Jan. 22-23, 2016, Moncton, NB

February Passenger Excursion Communications Mississippi Valley Trade & Transport Council Dec. 11 Dec. 18 Jan. 20 Vessels Vessels (MVTTC) -Feb 3-5, 2016, New Orleans, LA Maritrends - Jan. 23-26, 2016, Washington, DC

March* Diesel Engines Construction Doors & Hatches Jan. 22 Jan. 29 Feb. 26

Survey

April WorkBoat Managing Yard WorkBoat Maintenance & Repair Conference and Expo - Feb. 19 Feb. 26 March 26 Maintenance Waste April 12-14, 2016, New Orleans, LA and Repair OMSA - April 2016, New Orleans, LA Conference American Waterways Operators Spring Con. - Apr. 18-21, 2016, DC & Expo May Offshore Offshore Fire Fighting Offshore Technology Conference - May 2-5, 2016, Houston, TX March 18 March 25 April 22 Update Service Equipment Vigor Seattle Maritime Festival - May 1, 2016, Seattle, WA Vessels Inland Marine Expo - May 10-12, 2016, St Louis, MO Commercial Marine Expo - April 27-28, 2016, New Bedford, MA

June Yearbook RIBs Fendering SeaWork - June 14-16, 2016, Southampton, UK April 15 April 22 May 20 International Tug & Salvage - May 23-27, 2016, Boston, MA

July* Military Patrol Boats Seating OMSA - July 2016, New Orleans, LA May 15 May 20 June 19

August Inland Barges Electronics June 10 June 17 July 17 Waterways

September Diesel Fireboats Thrusters SMM - Sept. 6-9, 2016, Hamburg, Germany July 15 July 22 Aug. 22 Directory Nat’l Waterways Conference - Sep. 21-23, 2016, Norfolk, VA

October* Boatyards/ Ferries Winches OMSA - Oct. 2016, New Orleans, LA Aug. 12 Aug. 19 Sept. 16 Shipyards International Boatbuilders Exibition - Oct. 2016, Tampa, FL AWO Fall Convention - Oct. 13-14, 2016, Seattle, WA

November Pacific Marine Vessel Design SNAME - Nov. 2016 Sept. 16 Sept. 23 Oct. 21 Expo Clean Gulf - Nov. 2016 Pacific Marine Expo - Nov. 2016, Seattle, WA

December The Boatbuilding Top 10 Stories The International WorkBoat Show - Dec. 2016, New Orleans, LA Oct. 7 Oct. 14 Nov. 18 International Index WorkBoat Show

Jan. ’17* Significant Significant Gensets OMSA - Jan. 2017, New Orleans, La. Nov. 11 Nov. 18 Dec. 27 Boats Boats

Feb. ’17 Passenger Tugs Cooling Systems Maritrends- Jan. 2017 Dec. 9 Dec. 16 Jan. 16 Vessels

* Special Advertising Section: Product Showcase

2016 Rates

Rate Card No. 64 Effective until December 31st, 2016.

Black & White 12x 7x 4x 1x

Full page 2,875 3,285 3,695 4,1052/3 Page 2,445 2,790 3,140 3,4901/2 Page Island 2,300 2,630 2,955 3,2851/2 Page 2,155 2,465 2,770 3,0801/3 Page 1,495 1,710 1,920 2,1351/4 Page 1,210 1,380 1,555 1,7251/6 Page 860 985 1,105 1,230 Four Color 12x 7x 4x 1x

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C2 4,730 5,265 5,795 6,330C3 4,445 4,935 5,430 5,920C4 4,875 5,425 5,980 6,535 4-C charge 1/2 page and larger $995 4-C charge 1/3 page and smaller $790 2-C charge full page or fractional $395 PMS color charge full page or fractional $445

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