Boat Pro Point of Sale Training

BOAT PRO Point of Sale Training Grant

The NSBC and its Continuing Partnerships with Manufacturers, Marine Retailers and Safety

Advocates

September 2013Fred MessmannDeputy Director

SafeBoatingCouncil.org/BoatProPointofSale

http://www.safeboatingcouncil.org/boatpropointofsale

Boat Pro Point of Sale

Boat ProPoint of Sale Training

CHALLENGE:

How do you get this kind of attention or opportunity to customers everywhere?

andMaximize Sales and Safety

Try Innovation and targeting previous untapped resources


• USCG published Area of Interest for non-profit grants, Produce, and Distribute “Vessel Point of Sale” Training Program Designed for Employees of Marine Distributors, Marinas, and Marina Stores

• NSBC contacted potential partners when developing grant in December 2011

• Partnered with Industry: Personal Floatation Device Manufacturers Association (PFDMA)

• Association of Marina Industries (AMI) • Marine Retailers Association of America (MRAA)


The “TEAM”s subject matter experts:– Fred Messmann, chair

– Virgil Chambers, NSBC

– Pam Dillon, NASBLA

– Rachel Johnson, NSBC outreach Objective 2

– Gordon Colby, PFDMA, all life jacket components, Objective 4

– Chuck Hawley, West Marine

– Matt Gruhn, MRAA

– Bruce Rowe, Forever Resorts

– Wendy Larimer, AMI, all distribution components, strategy 2.8

– Norman Hoffman, USCGAUX, strategy 2.8 Marine Dealer Visitation

– Bob Sweet, USPS, Brunswick Dealer Advantage

– Jim Parraco, Michael Rhinehart, PPG, video and testing

– Joe Carro, USCG, Grant Technical Manager

– Sheila Chappell, NSBC, Office Manager


Key:

BOATING SAFETY ADVOCATES AND INDUSTRY WORKING TOGETHER

BOATING SAFETY ADVOCATES AND RETAIL HAVE THE SAME CUSTOMER, different motives: sales for safety and wear versus sale for profit. All succeed!

Point of Sale / Point of SAFETY, is interchangeable


APPROACH:• Thorough research, surveys

• Identify required and recommended safety equipment

• Develop List based on PRPII, VSC data, strategy 8.2

• Properly outfit the boat

• Properly outfit the boater


Target audience: Targeted towards training marina personnel,

recreational boat dealers, marine retailers, persons who sell products or services…

to help recreational boaters make good decisions when buying safety equipment with the knowledge provided by the point of sale grant trained professionals


• U.S. Power Squadron with their Brunswick Dealer Advantage program

• U.S. Coast Guard Auxiliary with their Marine Dealer Visitation Program

• West Marine with their previous experience and national retail distribution

• MRAA, its members and training cadre• NASBLA with its education and marketing• Association of Marina Industries and their International

Marina Institute training program


• SafeBoatingCouncil.org/BoatProPointofSale

• NOT a boating safety course; it focuses on equipment

• Creates an informed sales staff (both seasonal and seasoned) that will build confidence; be able to help educate the boating public; gain customers respect and loyalty

• Ties in with Rental Boat Safety training program (RentalBoatSafety.com)

• Ties into the Boat on Course (BoatonCourse.com) navigation awareness training

RentalBoatSafety.com

BoatonCourse.com

Boat Pro Point of Sale Training

• Industry is using to train marine sales staff

• NASBLA, USCGAUX, and USPS helped develop with intention of getting educators as well to promote a wide array of marine sales and education opportunities

• NASBLA is encouraged to promote and encourage the entire boating community to use and participate


• Formalization of the “Marine Dealer Network,” a NASBLA Education Committee project was initiated with this project, opening communications and coordination between industry and safety leaders.

• It will give seasoned as well as seasonal staff a new perspective on how to deal with “selling” safety and improve sales.

• It is online, free, and staff can sign on, take one or two segments, leave and come back later for another session or finish it up.

• The certificate is suitable for framing and would be good to put on a resume.


Coast Guard Kit:• Nothing Defined but now we Refined

• Depends on location, coastal, inland, lake, river, reservoir

• MRAA & AMI survey input

• Developed downloadable checklist for business to personalize and customize appropriate “kit” for their customers

Boat Pro Safety Kit Check List: DOWNLOADABLE AND CUSTOMIZABLE

9 Video scripts approved by the USCG:

– Introduction 6:02– Commissioning or Coast Guard Kit 4:55– Life Jackets 12:50– Fire Extinguishers 5:35– VHF Radios 6:30– Vessel Safety Checks 7:36– Visual Distress Signals 4:37– Boating Education 5:14– Conclusion 1:35

TOTAL: 54:54


• Video shoot – February 27-28 VA

• John Greviskis, host of “Ship Shape TV,” on TV for over 14 years with over 51 million potential viewers weekly

• Co-host Tina from BoatOnCourse.com

Matt Gruhn Introduction

Boat Pro Point of Sale Promo

Boat Pro Point of SaleShort Life Jacket Clip

• Questions developed and based on video segments

• Set up similar to BoatonCourse.com navigation rules awareness training

• Completing the training will result in a “Certificate of Completion”

• Will count towards TWO hours of continuing education requirements for AMI Certified Marina Manager program

Testing and Certificate of Completion

CERTIFICATE OFCOMPLETION

THANK YOU!

Fred MessmannNational Safe Boating Council

[email protected] 789 2730

Boat Pro Point of Sale Training

Education

Transcript of Boat Pro Point of Sale Training