boards by alex for boome

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concept to design a set of bookcovers and support materials and prod- ucts based around the 15 steps of I Count’s ‘Step By Step Guide To Climate Cool’ which promotes ways in which members of the general public can help to prevent global warming and rais- es awarness of climate change. context I count is the campaign of Stop Climate Chaos, a coalition of over 30 organisations including Greenpeace, Oxfam and Chris- tian Aid. ‘Step by Step Guide for Climate Cool’ is a collabora- tion of all these organisations and explains the 15 simple steps we could all take to reduce global warming. audience our global environmental situation concerns and affects every person on the planet, and so all should be aware of how they can contribute to preventing global warming. in this sense the audience is vast. however, the book itself is aimed at a younger demographic, those who have the ability to change the future and will be around for a while. the book covers I design will be aimed at pre-teens, young teenagers and young adolescents. tone climate cool design and creat 15 book covers based on each of the 15 steps featured in I Count’s book ‘The Step By Step Guide To Climate Cool’, and produce a range of products to support this.

description

context to design a set of bookcovers and support materials and prod- ucts based around the 15 steps of I Count’s ‘Step By Step Guide To Climate Cool’ which promotes ways in which members of the general public can help to prevent global warming and rais- es awarness of climate change. design and creat 15 book covers based on each of the 15 steps featured in I Count’s book ‘The Step By Step Guide To Climate Cool’, and produce a range of products to support this. tone product processes audience concept

Transcript of boards by alex for boome

Page 1: boards by alex for boome

concept

to design a set of bookcovers and support materials and prod-ucts based around the 15 steps of I Count’s ‘Step By Step Guide

To Climate Cool’ which promotes ways in which members of the general public can help to prevent global warming and rais-

es awarness of climate change.

context

I count is the campaign of Stop Climate Chaos, a coalition of over 30 organisations including Greenpeace, Oxfam and Chris-tian Aid. ‘Step by Step Guide for Climate Cool’ is a collabora-tion of all these organisations and explains the 15 simple steps

we could all take to reduce global warming.

audience

our global environmental situation concerns and affects every person on the planet, and so all should be aware of how they

can contribute to preventing global warming. in this sense the audience is vast. however, the book itself is aimed at a younger

demographic, those who have the ability to change the future and will be around for a while. the book covers I design will be

aimed at pre-teens, young teenagers and young adolescents.

tone

climate cooldesign and creat 15 book covers based on each of the 15 steps

featured in I Count’s book ‘The Step By Step Guide To Climate Cool’, and produce a range of products to support this.

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product processes

product #1

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concept audience

product #2

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concept audience

range: print

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concept audience