Board of directors meeting - Experience Kissimmee...2019/20 2018/19 2017/18 2016/17 2015/16 2014/15...
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Board Of Directors Meeting February 2020
Transcript of Board of directors meeting - Experience Kissimmee...2019/20 2018/19 2017/18 2016/17 2015/16 2014/15...
Board Of Directors Meeting
February 2020
President & CEO Report
By The Numbers: Partner InvestmentsPRELIMINARY REPORTING
OCTOBER-
DECEMBER
FY 19/20
JANUARY
FY 19/20
YTD TOTALS
FY 19/20
YTD TOTALS
FY 18/19
REVENUE $98,534 $15,397 $113,931 $43,414
IN-KIND $255,996 $28,567 $284,563 $267,129
CO-OP
MARKETING$143,818 $477,588 $621,405 $229,175
FY 19/20 NON-PUBLIC FUNDS $1,019,899 $539,718
By The Numbers
$4,441,505
$4,555,734
$5,713,661
$2,500,000.00
$3,500,000.00
$4,500,000.00
$5,500,000.00
$6,500,000.00
$7,500,000.00
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT
2019/20 2018/19 2017/18 2016/17 2015/16 2014/15
By The Numbers
December 2019 TDT increased ($5.1M vs. $5.7M) 11.77% YOY
Hotel/Motel,
46.9%
Timeshare, 3.0%RV Parks/Campgrounds, 0.9%
Vacation Home,
49.2%
By The Numbers
YTD TDT increased ($13.7M vs. $14.7M) 7.05% YOY
Hotel/Motel,
49.2%
Timeshares, 3.0%RV Parks/ Campgrounds,
0.9%
Vacation Homes,
46.9%
By The Numbers
DECEMBER 2019HOTEL/MOTEL
Y/Y PERCENT
CHANGE
VACATION
HOME
Y/Y PERCENT
CHANGE
OCCUPANCY 64.3% 4.5% 53.5% -20.6%
ADR $106.07 1.8% $320.57 -9.2%
REVPAR $68.19 6.4% $171.65 -27.9%
StrategicPlanKPIS
Industry Partner Relations
CATEGORY PARTNERS
DINING 188
MEETING SERVICES 225
PLACES TO STAY 226
SHOPPING 27
SPORTS FACILITIES 11
THINGS TO DO 179
TRANSPORTATION 67
VISITOR SERVICES 10
TOTAL 933
By The Numbers: Industry Partners
New Partners
PARTNER NAME CATEGORY
DEVENT AUDIOVISUALS MEETING SERVICES
EKLECTIC ENTERTAINMENT
LLCMEETING SERVICES
IMPRINT EVENTS FLORIDA MEETING SERVICES
MANTON TRANSPORTATION GETTING AROUND
OLE RED ORLANDO DINING
ONE VACATION HOME INC. PLACES TO STAY
OPAV MEETING SERVICES
THE BEAR’S DEN RESORT AT
REUNIONPLACES TO STAY
Partner Event
Explore KissimmeeMECUM Kissimmee 2020: Jan. 8, 2020
o Partners had the chance to experience the world’s largest collector-car auction at Osceola Heritage Park.
o Partners attended: 35
Partner Event
Launch 2020Reunion Resort: Jan. 30, 2020
o Marketing unveiled their new campaign and presented “Finding Whelmed.”
o Partners attended: more than 250
Upcoming Partner Event
4th Annual Experience Kissimmee Cares Golf ClassicChampionsGate Golf Club: May 6, 2020
o Limited sponsorship opportunities available
o Player registration is open
o Raising money for the Community Hope Center: Hotel 2 Home Program.
o Seeking Raffle prize donations.
Community Relations
Community Meetings and Presentations
TYPEJANUARY
MEETINGS
MEETINGS
YTD TOTAL
JANUARY
PRESENTATIONS
PRESENTATIONS
YTD TOTAL
COMMUNITY
GROUPS13 44 1 3
CRISIS/EMERGENCY 0 2 0 0
EDUCATION 2 9 2 9
GOVERNMENT 2 4 0 1
INFRASTRUCTURE/
DEVELOPMENT0 5 0 0
TOURISM / TRADE 2 7 2 6
TOTAL 19 71 5 19
Experience Kissimmee Cares
Experience Kissimmee Cares Task
Forceo Develop more charitable opportunities for
Industry Partner participation
o Explore ways to develop more impactful
charitable programs
o Increase number Task Force Members to
include more Industry Partners
o Review current guidelines and policies for
possible revision
o Take Experience Kissimmee Cares to the
next level
Experience Kissimmee Cares
National Volunteer Week
Kissimmee, FL: April 19-25, 2020
o April 22: Shingle Creek park clean up and
beautification
o April 23: non-perishable food team building
activity with donations to local food pantries
o April 24: Sunshine Foundation Dream Village
beautification
o Industry Partners and Experience Kissimmee
staff
International & Domestic Sales
International Sales Activities: Jan.
COUNTRYARGENTIN
ABRAZIL CANADA CHINA COLOMBIA
DOMESTI
CINDIA
MEXIC
ONE UK MTD YTD
CO-OPS 4 2 3 9 35
FAMs 1 1 14
SALES
CALLS14 12 25 5 23 16 13 22 130 294
SALES
MISSIONS 1
SIGNATURE
EVENTS 11
TRADE
SHOWS 3 1 3 7 20
TRAININGS 3 1 1 2 2 5 14 49
Global Trainings
Live Experience Kissimmee
WebinarMumbai, India: Jan. 31, 2020
o Partnered with TBO Group (the
largest travel agents network)
o Participated: 532
Meeting Sales
Meeting Sales Success: Leads
JANUARY 2019 JANUARY 2020 YOY
LEADS
SENT
REQUESTED
ROOMS
LEADS
SENT
REQUESTED
ROOMS
YOY LEADS
SENT
YOY REQUESTED
ROOMS
172 172,703 138 171,101 -20% -1%
Meeting Sales Success YTD: Booked
FISCAL YTD 18-19 FISCAL YTD 19-20 YOY
LEADS
BOOKED
CONTRACTED
ROOMS
LEADS
BOOKED
CONTRACTED
ROOMS
YOY LEADS
BOOKED
YOY BOOKED
ROOM NIGHTS
174 161,925 158 188,014 -9% 16%
Future Meetings Booked
2024 2025 2026 2027 2028 2029 TOTAL
BOOKED MEETINGS 4 10 5 1 0 1 19
CONTRACTED ROOM
NIGHTS6,469 27,933 18,101 3,246 0 6,873 62,622
Booked through Incentive Beyond Sept. 30, 2024
March 2023
49th Annual Meeting
Omni Orlando Resort at
ChampionsGate
2,400 total room nights
July 2023
Agile
Gaylord Palms Resort and
Convention Center
6,000 total room nights
Feb. 2020
FDOT Transportation
Data Workshop
Embassy Suites by Hilton
Orlando Lake Buena Vista
South
400 total room nights
Meeting Sales Activities
Professional Convention Management AssociationSan Francisco, CA: Jan. 5-9, 2020
o Attendees: 4,000
o Donated destination basket for PCMA Southeast Chapter’s Silent Auction - included six partners
o Sponsored dine around for 19 planners
Meeting Sales Activities
SponsorshipClearwater Beach, FL: Jan. 30, 2020
o 25 CEO and Executive Leadership decision makers from various nursing associations representing over 100 unique meetings annually
o Provided destination presentation
o Sponsored lunch
Meeting Sales Activities
Independent Planner Education ConferenceSt. Pete Beach, FL: Jan. 26-28, 2020
o Met with 23 independent meeting planners
o RFP for 500 total room nights, October 2020
o Showcased Destination Meeting Planner video
o Sponsored education session
Marketing & Brand Strategy
Campaign Update
o Conversions: 12,500
o eNewsletter signups: 31% increase
o Total site sessions: 70% increase
o Website bounce rate: 18% YOY decrease
Campaign Update
Amazon Primeo Minutes streamed:
2,900+
Campaign Landing Page
o Average time on site: 4:11
• 166% higher than rest of site
o Page views: 39,878
YouTubeo Hours of watch time: 400
o Views: 15,400
Campaign Update
Traffic
Facebook Instagram Linkedin
Instagram Stories Twitter
Social Traffico 3,200 sessions
o 30% of all sessions
o Facebook increased impressions 102%
o 1,128 new Instagram followers
Campaign Update
Content Partnerships o Engagements: 10,000
o Impressions: 172,399
o Re-engaged with four content partners
• DadNDaddies
• Find Us Lost
• Getting Stamped
• Life with Benjamin
Campaign Update
Mimio Page views: 46,000
o Top actions
• Trip planner
• Just exploring
o Unique page views: 23,000
Social Media
Social Web Traffic
*Previous Year Comparison
*Previous Month Comparison
*Previous Period Comparison
*Previous Period Comparison
January Events
Mecum Auctions
o Partner: Mecum & Osceola
Heritage Park
o Facebook Live: 34,300 video
views
o Instagram stories: 1,200
impressions
o Tweets: 5,600 impressions
Festival of the Arts Media
Preview
o Partner: Walt Disney World
Resort
o Facebook: 8,900 people reached
o Instagram stories: 1,000
impressions
o Tweets: 16,600 impressions
Wild Florida Drive-Thru
Safari
o Partner: Wild Florida
o Facebook Live: 55,00 video
views
o Video & Story: in production
Communications
PR Efforts
Media FAMs
o Golf Fam (Domestic and Canada)
Media Mentions in December: 119
o Argentina: 5
o Brazil: 10
o Canada: 94
o Mexico: 5
o UK: 2
o U.S.: 13
Press Releases
o Kissimmee as a Meetings Destination
o Feeling Overwhelmed? Maybe It Was Your Vacation.
Media Event
International Media MarketplaceNew York, NY: Jan. 23, 2020
o Established as the industry's leading
event for the media to meet travel and
tourism brands
o Branded table where we met with top
travel journalists, editors, and
broadcasters to promote our destination.
Top Articles
Magic Swingdomo Ottawa Suno Circulation: 250,000o Market: Canadao Nationally Syndicated
84 timeso Over 13 million UMV
in all platforms
Kissimmee: How To Enjoy “Disney” Beyond Orlando
o InfoMoney
o UMV: 2 million
o Market: Brazil
Kissimmee Quick!
o Best Magazine
o Circulation: 117,480
o Market: UK
Sports Development
Event Impact Calculator o Consistent with industry standards:
• Used by 300 destinations
• Over 500,000 events analyzed holistic view of event impact, including spectator room nights
o More efficient reporting process
New Reporting Model
Hosted Event
Orlando Open LacrosseKissimmee, FL: Dec. 7-8, 2019
o Participants: 4,225
o Room nights: 9,042
o Spectators: 4,225
o Total economic impact: $4,453,526
Hosted Event
American Youth Football and CheerKissimmee, FL: Dec. 8-15, 2019
o Participants: 7,418
o Room nights: 38,189
o Spectators: 17,061
o Total economic impact: $18,420,772
Hosted Event
U.S. Open Lacrosse National ChampionshipKissimmee, FL: Jan. 3-5, 2020
o Participants: 1,110
o Room nights: 3,732
o Spectators: 2,553
o Total economic impact: $2,142,686
Hosted Event
Flag Football World Championship Tour: Battle OrlandoKissimmee, FL: Jan. 17-19, 2020
o Participants: 9,000
o Room nights: 32,486
o Spectators: 13,500
o Total economic impact: $11,927,853
Sports Tradeshow
Sports ExpressSanibel Island, FL: Jan. 6-10, 2020
o Destinations: 40
o Event Rights Holders: 20
o Meetings with the following Event Rights Holders:
• Athletic Amateur Union (AAU)
• Emersion Entertainment
• Riot Games
• USA Rugby
• USA Ultimate
FAM
GOLF Writers FAMKissimmee, FL: Jan. 17-19, 2020
o Golf media members: 13
o Writer Tim Baines’ article was syndicated in 84 publications
o Played at three different golf courses:
• Celebration Golf Club
• Omni Orlando Resort at ChampionsGate
• Reunion Resort Golf Course
e-sports
Big Block: e-sports Consulting AgencyKissimmee, FL: Jan. 28-30, 2020
o Facility evaluation
o Market analysis and city matrix
o Comprehensive report
• Property assessment
• Resource assessment
• SWOT analysis
Upcoming Events
Upcoming Events
Feb. 19-21 Connect Travel Market Place: Kissimmee, FL
Feb. 19-21 Meeting Sales Mission: Scottsdale, AZ
Feb. 25-26 RTO Summit West Los Angeles, CA
Feb. 27-29 Global Cynergies BAM (Business Annual Meeting): Kissimmee, FL
March 8-11 Pharma Forum: New York, NY
March 9-13 Colombia Sales Mission: Medellin & Bogota
March 16-18 CMCA (Christian Management Conference Association): Colorado Springs, CO
March 16-20 Experient Envision: Los Angeles, CA
March 24 PCMA Southeast Education Program: Orlando, FL
March 26 MPI NJ Education Program: Saddle Brook, NJ
March 26 Destination Preview: Jaleo and Cirqu de Soleil
May 6 4th Annual Experience Kissimmee Cares Golf Classic: ChampionsGate Golf Club
Thank You!
