Boam g timeline_presentation
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Transcript of Boam g timeline_presentation
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Journey to Mastery
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Course goal: Learn and understand the definition of mastery and the necessary tasks required to become a master in my field of interest.
Strategies:
• Read Mastery by Robert Greene to learn about the attributes and strategies that can be employed in my path to mastery in my field of choice.
• Become familiar with library resources, such as EBSCO, Lexis Nexis, Lynda.com.
• Have regular discussions with a mentor.
Greene, R. (2012). Mastery. New York, NY: Penguin Group
Mastery: Personal Development and Leadership
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Course goal:
• Learn about the importance of search engine optimization, rich content, best practices and strategies that will impact the presence of a business in searches on the Internet.
Strategies:
• Watch the tutorial SEO Fundamentals by David Booth on Lynda.com. http://www.lynda.com/Google-Analytics-tutorials/SEO-Fundamentals/89810-2.html
• Read SEOmoz: The Beginner’s Guide
http://moz.com/beginners-guide-to-seo
• Talk with mentor about the SEO process that is implemented for his clients.
Internet Marketing Fundamentals
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Course goal:Learn strategies on how to develop an impactful and effective brand.
Strategies:• Use the book Designing Brand Identity as a resource.
Wheeler, A. (2009). Designing brand identity. Hoboken, NJ: John Wiley & Sons, Inc.• Although I have read the book, I will re-familiarize myself with The Brand Gap.
Neumeier, M. (2006). The brand gap. Berkeley, CA: New Riders• Watch the tutorial Building Brand Basics by Lorrie Thomas Ross on Lynda.com.
http://www.lynda.com/Business-Skills-tutorials/Building-Your-Brand/101957-2.html• Watch the Lynda.com video Content Marketing and the Art of Storytelling by CC Chapman
http://www.lynda.com/Business-Documentaries-tutorials/CC-Chapman-Content-Marketing-Art-Storytelling/156778-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:new%2Bmedia%2Bmarketing%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
Business Storytelling and Brand Development
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Course goal: To gain an understanding on consumer behaviors regarding the Internet and analysis of behaviors that will enable me assess the success or failure of a marketing plan.
Strategies:
• Use the book Unconscious Branding as resource.
Van Praet, D. (2012). Unconscious branding. New York, NY: Palgrave MacMillan
• Use Pre-Commerce: How Companies and Customers are Transforming Business Together as resource guide.
Pearson, B. (2011). Pre-commerce: How companies and customers are transforming business together. San Francisco: Jossey-Bass.
• Talk with mentor about the methods he employs for analysis on marketing plans.
Internet Consumer Behavior and Development
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Course goal: Gain an understanding on the best practices and principles to implement when developing a user-friendly and search-friendly website.
Strategies:
• Use the blog SEOBook as a resource for information.
• Watch the video Web Semantics by Jen Kramer on Lynda.com.
http://www.lynda.com/Web-Content-Strategy-tutorials/Web-Semantics/143180-2.html
• Meet with mentor and review documents his team puts together on usability.
Web Design and Usability
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Course goal: Learn about the various new media formats and trends as well as how to assess which approaches will produce the best results to reach marketing goals.
Strategies:
• Read postings from Entrepreneur.com about online marketing trends.
http://www.entrepreneur.com/topic/online-marketing
• Talk with mentor about the latest trends in new media and his experience on what has been effective for some of his clients and why.
• Use the Lynda.com video Building an Integrated Online Marketing Plan by Matt Bailey as resource.
http://www.lynda.com/Business-Online-Marketing-tutorials/Building-Integrated-Online-Marketing-Plan/126059-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:new%2Bmedia%2Bmarketing%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
New Media Marketing
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Course goal: Gain a thorough understanding of how social media is used effectively in a comprehensive online marketing plan.
Strategies:
• Use the Lynda.com video Social Media Marketing With Facebook and Twitter with Anne-Marie Concepción as a reference.
http://www.lynda.com/Facebook-tutorials/Social-Media-Marketing-Facebook-Twitter/47759-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:new%2Bmedia%2Bmarketing%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
• Read marketingprofs.com on a regular basis for information and trends in social media.
http://www.marketingprofs.com/opinions/2014/26320/content-marketing-lessons-from-the-battle-between-amazon-and-hachette
• Talk with mentor about the latest trends in social media and effectiveness in online marketing and how he has incorporated these in marketing plans for clients.
Advanced Internet Marketing Strategies
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Course goal: Learn how to create an effective SEO that will increase the percentage of a client’s website appearing in the top three listings of a search.
Strategies:
• Use the Lynda.com video SEO: Link Building in Depth by Peter Kent as resource.
http://www.lynda.com/Business-Online-Marketing-tutorials/SEO-Link-Building-Depth/95253-2.html
• Read the blog SEOBook for trends and information. http://www.seobook.com/blog
• Use the book Ultimate Guide to Link Building as a resource.
Ward, E. & French, G. (2013). Ultimate guide to link building. Irvine, CA: Entrepreneur Press.
Advanced Search Engine Optimization
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Course goal:Learn how to be proactive in public relations in regards to the Internet and how to temper crisis communications on the web.
Strategies:
• Talk to the manager of public information at the university I work for about how he manages the online PR efforts and crisis communication efforts.
• Use Copyblogger as resource. http://www.copyblogger.com/blog
• Watch the Lynda.com video Viral Marketing: Crafting Shareable Content by Jonal Berger.
http://www.lynda.com/Business-Business-Skills-tutorials/Viral-Marketing-Crafting-Shareable-Content/157305-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:marketing%2BAND%2Bpublic%2Brelations%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
Strategic Internet Public Relations
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Course goal:Learn how to use Google analytics and other forms of analytics effectively to make strategic decisions on marketing plans.
Strategies:
• Use the Lynda.com video Google Analytics Essential Training by Corey Koberg as resource. http://www.lynda.com/Google-Analytics-tutorials/Google-Analytics-Essential-Training/160343-2.html
• Talk with my mentor about how he uses analytics for the marketing plans at the university I work for. Work with him to gain a better understanding on how to read the reports and make an evaluation.
• Use the Google Analytics website as a reference. http://www.google.com/analytics/
Web Analytics and Optimization
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Course goal:I work at a public university and we are always conscious of legal issues. My goal is to be more conversant regarding legalities, copyright, trademarks, etc. on the web.
Strategies:
• Use the blog Technology & Marketing Law Blog as a resource. http://blog.ericgoldman.org/
• Use the blog http://mashable.com/ as a resource.
• View various tutorials in Lynda.com on spam.
Internet and the Law
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Course goal:Learn how to develop an effective marketing campaign using SEO, analytics, new media, etc., basically employing the topics covered in this class.
Strategies:
• Continue to use the Lynda.com video Building an Integrated Online Marketing Plan by Matt Bailey as a resource.
http://www.lynda.com/Business-Online-Marketing-tutorials/Building-Integrated-Online-Marketing-Plan/126059-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:new%2Bmedia%2Bmarketing%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
• Use http://www.searchenginejournal.com/ as a resource.
• Talk with mentor about his approach in developing a comprehensive marketing plan. Assist him on the development of a new marketing plan at the university I work for.
Internet Marketing Campaign Development
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Andres ZapataExecutive vice president, strategy, [email protected]
Brenda FosterPartner, Greatest Creative [email protected]
Don NormanPrincipal, Nielsen Norman [email protected]
Greg CangialosiEntrepreneur, author consultant in technology and [email protected]
Jonathan LeeManaging director, brand strategy, Huge, [email protected]
Chris JonesVice president, strategy, Union704.335.5424
Industries Contacts
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• Knowledgeable about Internet marketing
• Personable
• Drive
• Innovative
• Good sense of humor
• Patient
• Invested in my success
Mentor Characteristics