Using Linkedin to develop business

BNI presentation February 5, 2013

Goals of Marketing EffortsAnnapolis B Marketing Committee Goals of Marketing Committee Efforts

– To demonstrate more value for their membership in Annapolis B BNI group – To grow the group to at least 30 members with high quality members– To be a “leader” among BNI MD groups

How Can the Marketing Committee Accomplish these Goals? Regularly Demonstrate Value of Membership by:

– Telling member success stories – Providing group metrics– Num of members– Num of referrals passed– Num of business passed ($)– Num of one on ones– Educate how to make the most of membership– Publish business tips from members through various social media that gets the

name of the member and the group name out and builds audience for both

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LinkedIn Home

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LinkedIn Profile

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LinkedIn Company Page

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LinkedIn All Connections

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Linkedin filtered connections

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Linkedin groups

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Linkedin Groups 2

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Linkedin user guide

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Linkedin People you may know

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Linkedin people you may know - 2

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Linkedin groups you may like

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Ways to use LI for BD

• Establish credibility– Create an optimized profile– Join “Groups” and discussions– Start a “Group” and ask questions– Link to anything you write or post on

your website– Update regularly to show up higher in

search both on LinkedIn and online

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Business development

• Use groups to connect with people that you don’t have a connection to

• Ask to be introduced to someone who is connected to your connections

• Use the “tools” to build your credibility: SlideShare (presentations), Blog (show links to your blogs and those of your contacts), Reading Lists to enhance your professional development and Events, to attend or advertise your events

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