BNA Executive Summary

Executive SummaryBlack Nurse Association 1

The Black Nurse

Association and Obesity Conference Public Relations Management

and Campaigns

Delaware State University

Mass Communications Department

Service Learning Project for the Black Nurses Association of the

First State

May 5, 2013

Majestic Communications

Kierra Beano Jazmyn Duncan Michelle Rolsal

Amere May Donnice Peterson Morgan Woodruf


May 5, 2013

Mrs. Eunice Gwanmesia

President of the Black Nurses Association of the First State

1200 N. Dupont Highway

Dover, Delaware 19901

Dear Eunice Gwanmesia,

Attached is an executive summary from over the past four months, Majestic Communication PR team has

accumulated a detailed public relations plan that will benefit and help the Black Nurses Association of the First State

meet their goals of increasing public awareness through education, advocacy, and mentoring.

We decided to implement a public relations campaign the will enforce information on health disparities such as

obesity to the public that will promote awareness. In this detailed summary is information on the Obesity

Conference, which Majestic Communications promoted by developing a list of mediums to spread the awareness.

Included in this packet is the following:, Organizations press release, Event press release, a fully comprised public

service announcement, facts on the organization, Event feature story, and Event Photographs.

We hope that our team was able to provide you with the best services during the course of the four months. It was a

great experience working with you, so please contact us in regards to any information on this report.

Thank You,

Michelle Rolsal Donnice Peterson

Morgan Woodruff Kierra Beano

Amere May Jazmyn B. Duncun


Executive Summary

History

The Black Nurses Association was founded in 1971 and there mission is to provide an

opportunity for cooperative action by black nurses to advocate and implement strategies

for the health care needs of African Americans and other ethnic groups. The Black

Nurses Association of The First State (BNAOTFS) was charted on July 26, 2012. The

BNAOTFS adhere by the mission of the Black Nurses Association on a local level. Their

goal is to be the primary organization in the state of Delaware to spread health and

wellness awareness to the people of color in the First State by educating, advocating, and

mentoring.

Position Paper

Health Disparities Must Go Away; Support BNA

Introduction

Health Disparities are known as the differences in the quality of disease, health outcomes,

health care and access to health care services for racial and ethnic groups. They are usually

associated with ethical and racial minority groups, people with disabilities, people who have

experienced economic obstacles and people who live within medically underserved communities

("Disparities in health," 2012). Since these health disparities; infant mortality and commonness

of chronic diseases has been affected. There are efforts to reduce health disparities but they still

remain. The first thing to do to help reduce health disparities is to make everyone aware them.

Starting small and working up is always an effective way. One way to start is utilizing

organizations with in the community to spread the word. This position paper is to support the use

of organizations, such as the Black Nurses Association of the First State (BNAOTFS), to spread

awareness of health disparities.

Body

The Black Nurses Association was founded in 1971 and there mission is to provide a

opportunity for cooperative action by black nurses to advocate and implement strategies for the

health care needs of African Americans and other ethnic groups. BNA is committed to improve

the quality of life of ethnic groups by building consumer knowledge and understanding of health

care issues; educating and mentoring registered nurses, licensed vocational/practical nurses,

nursing students and retire nurses; facilitating the professional development and career

advancement of nurses in emerging healthcare systems; and promoting economic development

of nurses through entrepreneurial and other business initiatives (NBNA, 2013). The BNAOTFS

adhere by the mission of the Black Nurses Association on a local level and one of their main

goals is too aware others on health disparities. Health disparities have always been a problem for

the minority such as African Americans, Asian Americans, Native Americans, and Latinos for

the past century. Scientists believed that these health disparities came from factors such as


biology, the environment, and specific behaviors that were impacted by a lack of racial and

ethnic minority health professionals, discrimination, and inequities in income, education, and

access to health care (NIH).

Black Nurses Association of the First State has always tried to improve the communitys understanding of health disparities and the effects that come along with them. Main effects of

health disparities are infant mortality rate and chronic diseases. BNAOTFS has a brochure that

comprises the difference in selected health indicators founded by the Health and Social Services

of Delaware. These numbers have been from a population 72.1 percent white, 20.7 percent black,

2.9 percent Asian or Pacific Islander and 4.3 percent other ("Disparities in health," 2012). In

addition, 6.3 percent of Delawares population are of Hispanic origin and may be of any race ("Disparities in health," 2012). Infant mortality rate is the death of infants usually before the age

of five. According to their brochure, African Americans and Hispanics are at the height of infant

mortality: 17.1 for African Americans and 7.2 for Hispanics then 6.8 for whites. Chronic

diseases, such as HIV/AIDS, heart diseases, and diabetes, are a huge impact of health disparities.

According to the brochure, the chronic diseases stated above are relativity high for African

Americans: HIV is 33.4, Heart Disease is 284.7, and diabetes is 41.9 then whites: HIV is 2.3,

Heart Disease is 227.6. and diabetes is 22.5. According to this table, minorities are affected the

most.

Many may believe there is no need to support organizations to spread awareness about

health disparities because and health disparities are always going to be an issue. There are groups

out there that spread awareness about health disparities, such as the Delaware Health and Social

Services, United Way of Delaware, Medical Society of Delaware, and Highmark Delaware, just

to name a few. The more awareness the more impact it will have on the community. Yes, health

disparities are still an issue but there has been some improvement. According to the national

Conference of state legislators, Health disparities are getting attention from the legislators and

policymakers are responding to the issue with different kind of laws. A survey was done by the

Joint Center for Political and Economic studies in 2009, and there results showed that

eliminating health disparities for minorities would have reduced direct medical care expenses by

$229.4 billion between 2003 and 2006 ("Disparities in health," 2012). If the issue of spreading

awareness of health disparities was enforced a couple of years ago, it wouldnt be such a huge issue.

Conclusion

Racial and ethnic groups are affected by health disparities. It can cause infant mortality,

lack of health care and death from chronic diseases. The Black Nurses Association of The First

State objective is to provide awareness of health disparities by advocating, mentoring, and

education. A Suggestible course of action is for BNAOTFS to collaborate with Delaware Health

and Social Services to conduct a report of the health disparities in Delaware. This will inform the

community and professionals, and help guide them as they develop strategies, plans and

programs to eliminate health disparities; provide data to guide services and outreach provided by

community-based organizations, faith-based organizations, state agencies and organizations,

legislators, businesses, health care providers and hospitals; to help guide efforts to provide

services and outreach that target gaps in health disparities; and inform key decision makers on

eliminating health disparities through policy reform and systems change (Delaware Health and

Social Services, 2008). Also there is a book called Unequal Treatments that discuss possible

recommendations to address health disparities. They encourage the involvement of healthcare


organizations, patients, and providers. Supporting organizations like BNAOTFS to inform the

community about this issue will help improve health disparities.

Problem Statement

Obesity is excessive accumulation and storage of fat in the body. It has been a huge

problem since the last decade. It usually occurs when someone consumes more than they

can burn, and their weight is 20% or more of the normal body weight.

Obesity can increase the risk of other health diseases such as type two diabetes,

malnutrition, hypertension, coronary heart disease, and stroke, just to name a few. These

diseases can lead to severe injury and possible premature death. According to the

Delaware racial and ethnic disparities health status report card conducted in 2008 by the

Health and Social Services of Delaware, obesity has been a vast issue, especially for

African Americas; there percentage is 68.5 from a population thats 20.7 percent African American.

BNA mission

Collaborate with other health organizations to spread awareness. There plans are to

partner with:

Highmark Delaware of the Blue Cross Blue Shield

Bay Health to Build a healthy Delaware by creating a health summit

Doing community service

BNA wants to bridge the gap to bring the groups together. A major project there focusing

on for the upcoming month is an Obesity Conference at Delaware State University. This

conference will help BNAOTFS continue to help spread awareness on health disparities.

BNAOTFS involvement with obesity is minimal. They attended a National Black Nurses

Day, on Capitol Hill in Washington DC on February 7th

, 2013 that touch on obesity. At

this conference they met with their State Senators and Congressman to lobby for Title

VIII funding benefits for the Nursing Profession, Mental health funding, and an increase

of plan/awareness strategies to prevent hospital readmissions. They also discuss ways to

increase awareness of chronic health care issues, such as malnutrition and hypertension

which can develop from being obese.

The most effective method of Health Promotion is to have a comprehensive approach to

health awareness and development. A successful way to implement this is to promote

social responsibility for health, increase investments for health change, expand

partnership for health promotion, choose important health promotion initiatives, and

collaborate with others and create an effective team.


.

Key Elements of BNA Campaign Plan

Eunice Gwanmesia, president of the Black Nurses Association of the First State is a firm

believer in raising awareness regarding health disparities in Delaware. Black Nurses

Association is known for providing African Americans interested in the nursing field

with opportunities, raising awareness in the African American community regarding

illnesses most affective to African Americans and making difference. In order to

communicate this information to the community, Gwanmesia states, there is currently a

website for BNA of the first state which is being improved.

Interactive Media Channel

There are changes that need to be made in regards to the web page. It needs to include a

direct and accurate site when selecting the BNA link as well as an immediate pop up

when searching for BNA on Google search engine. There are improvements that are still

being made on why the site is not coming up and not going through to the official page.

BNA of the first state currently does not have a Facebook, or twitter page. However,

Facebook and twitter is a useful channel not only because it benefits the organization but

it will send information out to others via web.

Today having media channels is a very successful way for organizations to gain support

and members. A significant percentage of the population relies on the internet and spends

hours on the computer daily. Once the organization creates an account with pictures,

comments, schedules and updates they will be very successful. There should be a twitter

account activated as well as a Facebook page activated to gain more awareness,

communicate with the community through media channels, and help promote and explain

the organizations purpose and events scheduled. These forms of social media will help in

supporting the goals of BNA because various people utilize these sites. These channels

could contribute to the organization as far as grants, promoting, ideas, membership etc.

The benefits of these media channels include establishing presence and increasing

popularity. Through these networks images, messages, videos, events and different

content can be shared. This will give the community a better concept and knowledge of

the organization if there has not already been understood. The organization should also be

using print, radio, and other forms of media to communicate.

Goals and Objectives

The organization and professional public relations team will be promoting the Obesity

Conference.

The overall goal for this event:

Primary goal


Addressing the causes and effects of childhood obesity to the community, college

students, professors, and other health professionals

Increasing membership

Secondary goal

Increase membership by having a signup sheet at the table for people interested in the

organization and provide brochures and pamphlets for professionals that want to

connect with BNA.

Process Objectives

Collaborate with various health companies or organization that will provide a

generous amount of information on obesity.

Provide some sort of services during the event by having blood pressure checks,

checking weight, and more.

Developing and distributing advertising materials that will provide information about

the event as well as drawing audiences in.

Outcome Objectives

Increasing the prevention and awareness of childhood obesity in a non-traditional

approach during the conference by partnering as well as connecting with the various

health organizations/business that have already worked on plans to change the obesity

rate to create a chain of health outreach.

Increase Black Nurse Association membership

Messages and Themes

Childhood obesity has become an epidemic and will continue to rise if these issues

are not constantly addressed.

Childhood obesity is on a rise especially for African Americans and will continue to

be a problem without constant communication on healthier living.

Theme for the conference: Working together to address healthier lifestyles for children


Advocating and promoting the issues on childhood obesity is nearly enough to end this

epidemic. However, by continuing to develop different approaches on this health

disparity will decrease the percentage of childhood obesity in America.

Strategies and Channels of Communication

The best form of medium for this particular event at Delaware State University that will

reach out to the students as well as the local community to announce the Obesity Conference

would be as follows:

WDDE radio

Hornet newspaper

Local newspaper Dover post or Delaware State newspaper

DSU Social media- Twitter, Facebook, and Instagram

Email, Phone, or word of mouth


MEDIA LIST CONDUCTED BY MAJESTIC COMMUNICATIONS

Logistics

Campus

Hornet Newspaper

[email protected]

Editor and chief Synquette

WDSU Radio

WDSU TV

Delaware Newspaper

Delaware State News

110 Galaxy Dr

Dover, DE 19901

302-674-3600 - Telephone

302-741-8252 Fax

Newszap.com Facebook

TheStateNews Twitter

Dover Post

1196 S Little Creek Rd

Dover, DE 19901

302-678-3616 - Telephone

302-678-8291 - Fax

(Edit Newspaper Information)

Jesse Chadderdon is the Executive Editor of the Dover Post in Dover Delaware.

Dover Post- Facebook

Dover Post- Twitter


Middletown Transcript

24 W. Main St.

Middletown, DE 19709

302-378-9531 - Telephone

302-378-0647 - Fax


Jesse Chadderdon is the Editor of the Middletown Transcript in Middletown Delaware.

The Middletown Transcript Facebook

Delaware Radio Stations

SCSunTimes.com

224 E. Glenwood Ave

Smyrna, DE 19977

302-653-2083 - Telephone


Ben Mace is the Editor of the SCSunTimes.com in Smyrna Delaware.

Smyrna/Clayton Sun-Times Facebook

Radio Stations

WDDE 91.1 FM

1200 N. Dupont Hwy., Dover, DE 19901 (map/directions)

www.WDDE.org

[email protected]

(302) 857-7096 main

(302) 857-7198 newsroom

(302) 857-7228 corporate

WDDE 91.1- FB

@WDDE911- Twitter


WDOV 1410 AM

1410 WDOV

1575 Mckee Rd. Suite 206

Dover, DE. 19904

News Line

302-674-4441

Business Line

302-395-9800

Read more: http://www.wdov.com/pages/contact.html#ixzz2Nv9ISFtE


PUBLIC SERVICE ANNOUNCEMENT

LENGTH: 0:30

SUBJECT: Childhood Obesity

FOR USE: April 5th and April 6th

Mr. DSU

One. Mrs. DSU

One in three children in the United States are overweight Mr. DSU

Obese Nurse 1.

and causes illnesses that are not seen until adulthood Nurse 2.

sleep apnea, asthma Nurse 3.

and poor self-esteem are the unfortunate consequence Nurse 1.

but Type Two Diabetes is a lifelong sentence Basketball 1

this epidemic is seen more in lower income families Basketball 2

the lower educated Basketball 3

and the highly unemployed First Lady

You have to lose in order to win Oriental lose weight (Chinese) (English subtitles) First Lady

Lets confront childhood obesity and help our youth make better food choices. Basketball

This is one game Im willing to lose Nurse

Lets change the future now.

STOP Sugarcoating!!!! And Educate

April 5th and 6th Obesity Conference will be held in MLK parlors

Lets provide bright and healthy futures


Majestic Communications

Photos of Public Service Announcements


THE BLACK NURSE ASSOCIATION AND IT FIRST

OBESITY CONFERENCE AT DSU

The Black Nurses Association of the First State held an obesity Conference April 5th - April 6th

2013. The Black Nurse Association (BNA) has been preparing for an Obesity conference that represented

the health community and gave an in depth insight of the topic. The purpose for this conference was to

increase the awareness regarding obesity and the severity of the issue. In addition to the various guest

speakers talking about the issues concerning obesity; there were also display boards and blood pressure

screenings present. Before and while the conference was taking place, students, working professionals,

and guest speakers were given pamphlets and bags filled with information. After accepting bags and

signing into the event, all guests were seated and began participating in the events. Aside from speakers

and slide show presentations, there were several different activities taking place targeted towards fitness.

During the two day conference, there were numerous health organizations that set up informational

booths that provided various health options .The guest speakers touched base on the effects of obesity;

they also spoke about what their specific organization is doing to continue this change from unhealthy to

healthy foods. There were blood pressure screenings provided and pedometers used to count ones single

steps in one day. In addition, there was also information provided at each table regarding the organization;

each booth included brochures, posters, and small booklets. There was a lot of excitement and attention

placed on the blood pressure screenings. This activity kept the crowd engaged, concerned and more

interested in the topic. The obesity conference turned out to be a very informal and engaging. Students

involved in health majors had the opportunity to network with working professionals, participate in

activities and learn more about obesity in its entirety. The mission of the Black Nurses Association was to

gather working professionals, gain more membership for the organization and provide them with

information on the organization, and spread the word.


Obesity Conference at Delaware State University

Photographs of Event on April 5- 6th

, 2013

BLACK NURSE ASSOCIATION TABLE


SPEAKERS PRESENTATION ON OBESITY


REGISTRATION TABLE


HEALTH ACTIVITIES


SCHEDULE

Time Agenda

8:00 a.m. Breakfast & Registration

8:00 a.m. Video-tape Comments

J. Nadine MD,MSCE Deputy Assistant Secretary of

Minority Health US Department of Health and

Human Services

8:30 a.m. Lift Every Voice and Sing

8:35 a.m. Welcome Harry L Williams EDP President Delaware

State University

8:40 a.m. Greetings HON.Rita M. Land Graf, Secretary

Delaware Department of Health and Social Services

9:00 a.m. Introduction of the Keynote Speaker

Marianne Carter MS, RD, CHES Director of

Delaware Center for Health Promotion

9:05 a.m.-10:00 a.m. Keynote Address: Obesity Doesnt Have To Be

Epidemic

Calvin B Johnson MD, MPH, Former Secretary of

Health and Commonwealth of Pennsylvania

10:05 a.m.-10:10 a.m. Break

10:10 a.m.-11:10 a.m. Health Communities: Policy Opportunities and

Challenges Karyl Thomas Ratty MD,MS Director of

policy and planning Philadelphia department of

public health

11:10 a.m. 12:05 p.m. Fight Against Obesity Among City of Philadelphia

School Students Giridhar Mallya, MD, MHSP

Director of Policy and Planning Phildelphia

Department of Public Health

12:05 p.m.- 1 p.m. Taste Testing Donna Pinkett Brown MA, RD, LDN

Delaware State University Cooperative Extension


FOR IMMEDIATE RELEASE

Black Nurses Association of the First Newly chartered chapter of the National Black Nurses Association extends national mission at local level

DOVER, DELAWARE, April 5, 2013 - - On July 26, 2012 The BNAOTFS was chartered during the 40th Annual Conference and Institute of the National Black Nurses Association in Orlando, Florida. Founding members include Eunice Gwanmesia, Kimberly Holmes, Debbie Hines, Rene Trent-Carter, Vivian Hendricks, Dr. Jodi Dampeer-Moore, and Dr. Bernadine Lacey. BNAOTFS is adamant about changing the face of healthcare in the first state. As the only chapter in Delaware, BNAOTFS they are also looking to build community partnerships as they carry out the national mission of the organization. The BNAOTFS is committed to addressing a multitude of health disparities in the first state by being a source of education and information for the community. Additionally, they are dedicated to educating and mentoring the next generation of nurses by providing financial resources for minority nursing students. The BNAOTFS team is working on a number of community health projects including a Health in the Beauty Shop Project, the launch of health programs in churches and schools and will be partnering with fraternities, sororities and other service organizations to perform health screenings such as blood pressure and glucose checks, as well as distributing information on health and wellness. About the National Black Nurses Association The Mission of the National Black Nurses Association (NBNA) is to provide a forum for action by black nurses to investigate, define, and advocate for the health care needs of African Americans and to implement strategies that ensure access to health care equal to, or above health care standards of the larger society. Since 1971, the NBNA has responded to the growing inequities in health care for people of color and has been the voice for black nurses. For more information visit: www.nbna.org Media Contact: Donnice Peterson M 917-520-8709 [email protected]

Eunice Gwanmesia

President

Kimberly Holmes Vice President

Kemi F. Sanni

Secretary

Debbie Hines Treasurer

Vivian Hendericks

Historian

Dr. Jodi Moore Parliamentarian

Rene Trent-Carter

Web Master

Cheryl Jones Gaither

Chair of the Program and Research Committee

Black Nurses

Association of the First State

PO Box 1163

Dover, DE 19903 302-857-6766


OBESITY DOESNT HAVE TO BE AN EPIDEMIC

Obesity Conference

Dover Delaware March 18th 2013: Majestic Communications has been serving The

Black Nurses Association of The First State (BNAOTFS) for quite some time. The

BNAOTFS adhere by the mission of the Black Nurses Association on a local level.

Their goal is to be the primary organization in the state of Delaware to spread health and

wellness awareness to the people of color in the First State by educating, advocating,

and mentoring.

On April 5th and 6th, 2013 The Black Nurse Association of The First State, will be

collaborating with The College of Education, Health and Public Policy at Delaware

State University in the first obesity conference called Weight Management Strategies

Conference. The purpose of the conference is to share accomplishments, plans and

lessons learned that can avert obesity in underserved communities across the State of

Delaware. The conference will motivate everyone who is an advocate for obesity

prevention to support partnership and networks for statewide public health development

and management. The conference will be filled with health care providers such as

nurses, nurse practitioners, physicians, physician assistants, medical device and

pharmaceutical industry leaders, and managed care company just to name a few.

The objectives of the conference is to review the recent research on obesity causes,

provide health care programs that are cost efficient and create and implement fun and

innovative strategies to prevent obesity. It is a two day conference located at Delaware

State University, Martin Luther King, Jr., Student Center, Parlors A, B, and C. The time

of the conference is 8:30am to 5:00pm on Friday April 5th

, 2013 and 8:30am to 3:00pm

on Saturday, April 6th

, 2013.

The Weight Management Strategies Conference is not only important to The Black

Nurses Association of The First State but to the entire State of Delaware. Come out and

support the fight against obesity.

Contact: Jazmyn B. Duncan

Phone: (302) 857-****

Email: [email protected]

FOR IMMEDIATE RELEASE

Eunice Gwanmesia

President

Kimberly Holmes Vice President

Kemi F. Sanni

Secretary

Debbie Hines Treasurer

Vivian Hendericks

Historian

Dr. Jodi Moore Parliamentarian

Rene Trent-Carter

Web Master

Cheryl Jones Gaither

Chair of the Program and Research Committee

Black Nurses

Association of the First State

PO Box 1163

Dover, DE 19903 302-857-6766


References

Delaware Health and Social Services. (2008, October). 2008 Delaware racial and ethnic

disparities health status report card . Retrieved from

http://dhss.delaware.gov/dph/mh/files/2008dredreportcard.pdf

Disparities in health. (2012, January). Retrieved from

http://www.ncsl.org/issuesresearch/health/health-disparities-overview.aspx

NBNA. (2013). Nbna mission . Retrieved from

http://www.nbna.org/index.php?option=com_content&view=article&id=45&Itemid=61

NIH. (n.d.). Nih - background on health disparities. Retrieved from

http://www.drugabuse.gov/about-nida/organization/health-disparities/about-nida-health-

disparities/nih-background-health-disparities

BNA Executive Summary

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