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COMPANY PROFILE

BY: ACHAL SRIVASTAV

HISTORYEstablished -1916. Founder - Franz Josef Popp Headquarters Munich, Germany Products - Automobiles, motorcycles

Bayerisch Motoren Werke(BMW). Bavarian Motor Works . The circular blue and white BMW logo or roundel is portrayed by BMW as the movement of an aircraft propeller, to signify the white blades cutting through the blue sky .

They were the 1st European company to establish a plant in Japan. The company consequently shifted to motorcycle production in 1923. Invested more than USD 1.3 billion . BMW began building motorcycle engines and then motorcycles after World War I. Its motorcycle brand is now known as BMW Motorrad. Their first successful motorcycle

History contOutsold their biggest competitor Mercedes for the 1st time in 1990. In 2000, their revenues exceeded USD 3.03 billion for the 1st time. Established a new plant in leipzig area of Germany in 2005 .

Overseas subsidiaries

South Africa BMWs have been assembled in South Africa since 1968, when Praetor Monteerders' plant was opened in Rosslyn, near Pretoria. United States BMW Spartanburg factory BMW Manufacturing Co has been manufacturing the X5 and, more recently, the X6 in Greer near Spartanburg, South Carolina, USA.

Overseas subsidiariesIndia BMW India was established in 2006 as a sales subsidiary in Gurgaon (National Capital Region). A state-of-the-art assembly plant for BMW 3 and 5 Series started operation in early 2007 in Chennai.

PRICES

BMW 3 Series Prices BMW 3 SeriesBMW 3 Series 320d Corporate Edition Rs. 26,90,000/BMW 3 SeriesBMW 3 Series 320d Highline Rs. 31,50,000/BMW 3 SeriesBMW 3 Series 320i Rs. 27,80,000/BMW 3 SeriesBMW 3 Series 330i Rs.33,95,000/BMW 5 Series Prices - BMW 5 SeriesBMW 5 Series 523i Rs. 38,90,000/- BMW 5 SeriesBMW 5 Series 525d Rs. 39,90,000/- BMW 5 SeriesBMW 5 Series 530d Rs.45,90,000/BMW 6 Series Prices - BMW 6 SeriesBMW 6 Series 650i Convertible Rs. 87,90,000/- BMW 6 SeriesBMW 6 Series 650i Coupe 79,70,000/-

BMW 3 SERIES

BMW 5 SERIES

BMW 6 SERIES

PRICING CONTu

BMW 7 Series Prices - BMW 7 SeriesBMW 7 Series 730Ld Rs. 73,60,000/- BMW 7 SeriesBMW 7 Series 740Li Rs. 79,60,000/- BMW 7 SeriesBMW 7 Series 750Li Rs. 86,80,000/- BMW 7 SeriesBMW 7 Series 760Li Rs. 1,24,10,000/BMW Gran Turismo Prices - BMW Gran TurismoBMW Gran Turismo 3.0L Diesel Rs. 63,00,000/BMW M Series Prices - BMW M SeriesBMW M Series M3 Coupe Rs. 74,90,000/- BMW M SeriesBMW M Series M5 Sedan Rs. 1,01,50,000/- BMW M SeriesBMW M Series M6 Convertible Rs. 1,31,90,000/- BMW M SeriesBMW M Series M6 Coupe Rs. 1,24,90,000/BMW X3 Prices - BMW X3BMW X3 2.5si Rs.41,80,000/- BMW X3BMW X3 3.0si Rs. 27,00,000/-

PRICING CONu..

BMW X5 Prices - BMW X5BMW X5 3.0d Rs.62,50,000/- BMW X5BMW X5 4.8i Rs.76,60,000/BMW X6 Prices - BMW X6BMW X6 xDrive30d Rs. 65,90,000/- BMW X6BMW X6 xDrive50i - Rs. 82,90,000/BMW Z4 Prices - BMW Z4BMW Z4 35i Rs.59,00,000/-

COM ETITORSAudi (German Car maker) VW(German Car maker) Mercedes Benz(German Car maker) Toyota (Japanese Car maker)

BMW Headquarters in Munich, Germany

Sales (BMW-brand) Vehicles sold in all markets according to BMW's annual reports.

Year 2003 2004 2005 2006 2007 2008 2009 Total 9,28,581 10,23,583 11,26,778 11,85,088 12,76,793 12,02,239 10,68,770

Revenue - 50.68 billion (2009) Operating income - 289 million (2009) Profit - 204 million (2009) Employees - 96,230 (2009) Subsidiaries - Rolls-Royce Motor Cars Website - bmw.com

ULTIMATE DRIVING MACHINE

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