BMW in Greece
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Transcript of BMW in Greece
![Page 1: BMW in Greece](https://reader033.fdocuments.us/reader033/viewer/2022052622/559673ad1a28ab47618b475c/html5/thumbnails/1.jpg)
Greece
![Page 2: BMW in Greece](https://reader033.fdocuments.us/reader033/viewer/2022052622/559673ad1a28ab47618b475c/html5/thumbnails/2.jpg)
Outline
BMW Situation in Greece
Greek vs. BMW (Culture)
Recommendations
![Page 3: BMW in Greece](https://reader033.fdocuments.us/reader033/viewer/2022052622/559673ad1a28ab47618b475c/html5/thumbnails/3.jpg)
Local
Importer
Local
Dealers
Powerful Greek
Family
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Local
Dealers
PROJECT
SWITCH
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BMW Greece
Untapped Potential
![Page 6: BMW in Greece](https://reader033.fdocuments.us/reader033/viewer/2022052622/559673ad1a28ab47618b475c/html5/thumbnails/6.jpg)
$Importer Profit Maximization
Overstaffed organization
Importer/dealer relationship
Low Market Share
![Page 7: BMW in Greece](https://reader033.fdocuments.us/reader033/viewer/2022052622/559673ad1a28ab47618b475c/html5/thumbnails/7.jpg)
Outline
BMW Situation in Greece
Greek vs. BMW (Culture)
Recommendations
![Page 8: BMW in Greece](https://reader033.fdocuments.us/reader033/viewer/2022052622/559673ad1a28ab47618b475c/html5/thumbnails/8.jpg)
Greece Corporate Culture
Family RelationshipsFamily Relationships Hierarchical Society Network is Essential
Face to Face Low Initiative Taking Team Work
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BMW Corporate Culture
Family RelationshipsInnovation Informal Hierarchy Open Door Policy
Extensive Training Intrapreneurship Team Work
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Outline
BMW Situation in Greece
Greek vs. BMW (Culture)
Recommendations
![Page 11: BMW in Greece](https://reader033.fdocuments.us/reader033/viewer/2022052622/559673ad1a28ab47618b475c/html5/thumbnails/11.jpg)
Recommendatio
nsInternal Changes
External Changes
Brand Building
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Hire Key Position Change Heroes
YallouridisPresident
Sales & Marketing Operations Human Resources
Senior Managers Senior Managers Senior Managers
= Local Knowledge = BMW Expertise
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Communicate BMW Vision
NewCorporate
Culture
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Natural Attrition Identify Top Performers
Results
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Employee Motivation & Incentives
New Corporate
Culture
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Recommendatio
nsInternal Changes
External Changes
Brand Building
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Importer’s Son
NODealership!Message to Employees:
Things are
Changing
Message to Dealers:
We Mean
Business
Message to Public:
BMW Brand
Image
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Dealers Relationship
5 years to prove
yourselfCulture Change
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Recommendatio
nsInternal Changes
External Changes
Brand Building
![Page 20: BMW in Greece](https://reader033.fdocuments.us/reader033/viewer/2022052622/559673ad1a28ab47618b475c/html5/thumbnails/20.jpg)
Internal Brand Building
New Infrastructure
Customer Centricity
Prime Location
Training
![Page 21: BMW in Greece](https://reader033.fdocuments.us/reader033/viewer/2022052622/559673ad1a28ab47618b475c/html5/thumbnails/21.jpg)
External Brand Building
Customer Service Test Drives
State of Art Showrooms TrainingReward System In-touch with HO
Give Dealership to rich entrepreneur!!!
![Page 22: BMW in Greece](https://reader033.fdocuments.us/reader033/viewer/2022052622/559673ad1a28ab47618b475c/html5/thumbnails/22.jpg)
Maximize world –scale
systems
Balance global with
local concerns
Export domestically
produced products
Encourage local
autonomy
LOCAL RESPONSIVENESS
GLOBAL CONSISTENCY
High
Low
Low High
![Page 23: BMW in Greece](https://reader033.fdocuments.us/reader033/viewer/2022052622/559673ad1a28ab47618b475c/html5/thumbnails/23.jpg)
σας ευχαριστώ!
Danke!