BMW i. THE NEW BRAND OF BMW GROUP. New engines, new lightweight materials, and new mobility...
Transcript of BMW i. THE NEW BRAND OF BMW GROUP. New engines, new lightweight materials, and new mobility...
BMW i.THE NEW BRAND OF BMW GROUP.
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Página 3Barcelona. Noviembre 2013.
NEW DEMANDS: THE ANSWER FROM BMW i.
1. CO2 Emissions.
Average reduction of 38% in EU / US.
2. New regulations of urban traffic.
Congestion Charge (London), Clean Pass (New
York), Temporary Free Zone (Shanghai).
3. Demographic trends.
Growth of urban areas: 70% of Worldwide
population in 2030.
4. New demands on mobility.
Lack of parking slots, short distance journeys, low
emissions, flexibility, interconnectivity, inter-modality.
NEW MARKETS.
EV EVOLUTION WORLDWIDE.
36.500
0
20.000
40.000
60.000
80.000
100.000
120.000
140.000
160.000
Sonstige
Mitsubishi i-MiEV
Renault Kangoo
Chevrolet Spark EV
Renault ZOE
Tesla Model S
2012
92.982
2011
47.471
2010
6.920
Chevrolet Volt / Opel Ampera
Nissan Leaf
FC 2013
156.000
4.5006.0007.000
12.000
22.000
31.000
37.000
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THE FOUR PILLARS OF BMW i.
New customers
1
Megacity
Sustainability
2
Technology
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1
2
3
4
New customers“New potentials” with different
demands and expectations.
SustainabilityAvailable in all the value chain.
Megacity.Answering the new urban demands.
Technology.EV, new materials, interconnectivity.
Barcelona. Noviembre 2013.
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Performance
Technology
Experience
Visionary Mobility
Inspiring Design
Next Premium
JOY
BMW i: THE NEW BRAND OF BMW GROUP.
Barcelona. Noviembre 2013.
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Visionary mobility. New engines, new lightweight materials, and new
mobility services.
Inspiring design.New design concept, purpose built architecture,
renewable materials, clean surfaces.
Next Premium.A new interpretation of the Premium concept,
inclusive attitude.
Barcelona. Noviembre 2013.
BMW i: THE NEW BRAND OF BMW GROUP.
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BMW i: RESUMEN DE PRODUCTOS Y SERVICIOS.
New Products. New Materials. New Production.
New engines. New services. New channels.
Barcelona. Noviembre 2013.
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BMW i REVOLUTION.
FROM BMW EFFICIENT DYNAMICS TO BMW i.
EvolutionCombustion engines
Innovative technology
RevolutionAlternatives engines
Mobility services
Barcelona. Noviembre 2013.
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BMW i REVOLUTION.
ELECTRIC MOBILITY WITHIN BMW GROUP.
Renewable energy
Pros and cons
Analysis of Scenarios
User behaviourMarket Potential
E-infrastructureAcceptance
BMW i3MINI E BMW ActiveE2009 2011 2013
Barcelona. Noviembre 2013.
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BMW i REVOLUTION.
80 % OF SECONDARY OR RENEWABLE
ALUMINIUM.
Primary aluminium from
renewable source
5 kg CO2
Conventionnal
aluminium
10 kg CO2
Secondary aluminium
2 kg CO2
Barcelona. Noviembre 2013.
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BMW i REVOLUTION.
CO2 EMISSIONS REDUCED BY 50% IN CARBON
CFRP PRODUCTION.
Supply
Lake Moses
Joint ventureSGL ACF
WackersdorfCarbon Fiber Factory CFRP components
BMW Plant
Landshut y Leipzig
Barcelona. Noviembre 2013.
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Recycled
Savings 80
kg CO2
Renewable
Savings
40 kg CO2
BMW i REVOLUTION.
25 % OF TERMOPLASTICS COMING FROM
RECYCLED OR RENEWABLE SOURCES.
Barcelona. Noviembre 2013.
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SUSTAINABLE MATERIALS.
KENAF FROM INDIA. 50% of interior pannels.
Barcelona. Noviembre 2013.
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OLIVE LEAVES TANNED LEATHER.100 kg of olives = 10 kg of leaves needed for the tanning process of our seats.
Barcelona. Noviembre 2013.
SUSTAINABLE MATERIALS.
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EUCALYPTUS WOOD FROM CERTIFICATED SOURCES.Natural look and feel, chemical free.
Barcelona. Noviembre 2013.
SUSTAINABLE MATERIALS.
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UPHOLSTERY FROM RECYCLED MATERIALS.27 PET bottles needed to build the seats of a BMW i3.
Barcelona. Noviembre 2013.
SUSTAINABLE MATERIALS.
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RECYCLED FABRICS.Roof interior and floor cover made of recycled plastics.
Barcelona. Noviembre 2013.
SUSTAINABLE MATERIALS.
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RECYCLED CARBON FIBER.We reuse 60% of the carbon fiber wasted for the BMW i3 roofs.
Barcelona. Noviembre 2013.
SUSTAINABLE MATERIALS.
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BMW i REVOLUTION.
LEIPZIG PRODUCTION.
– 70% water– 50% energy 100%
renewable energy
Barcelona. Noviembre 2013.
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LEIPZIG.
BEST EUROPEAN PLANT 2013.
Barcelona. Noviembre 2013.
NEW BMW i3.
FEATURES.
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Icon of future mobilityBMW ConnectedDrive
Urban concept
Four seater, coach doors, urban agility
eDrive 100% eléctric:
BEV and REX versions.
Architecture “Purpose-Built”:
Carbon (CFRP)
Sustainable materials.
Barcelona. Noviembre 2013.
TECHNICAL DATA.
REVOLUTION OUTCOME.
Página 24Barcelona. Noviembre 2013.
Weight 1.195 kg
Power 125 kW (170hp) / 250Nm = MINI Cooper S
Max. Speed 150 km/h
Turning 9,86 mts
Acceleration From 0 a 100 km/h in 7,2 seconds
Range From 200 (BEV) to 340 (REX)
Boot 260 litres
NUEVO BMW i3.
LIFE-DRIVE MODULE.
Página 25Barcelona. Noviembre 2013.
NEW BMW i3.
BATTERY INNOVATION SYSTEM.
Página 26Barcelona. Noviembre 2013.
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NEW BMW i3.
A REVOLUTIONARY NEW ERA.
Barcelona. Noviembre 2013.
BMW i.THANK YOU.