BMU Company Profile

Company Profile PT. Bintang Mahameru Utama 2011

PT. BMU Company Profile Slide 2

Background

Cellular telephones have revolutionized the communications arena, redefining how we perceive voice communications. Traditionally, cellular phones remained out of the hands of most consumers due to their high cost. Today, cellular phones are truly consumer electronics devices with over 150 million subscribers in Indonesia. That number is the evidence of the idea that cell phones are consumer electronics devices. Cellular phones have ceased to be an exclusive status symbol of high-powered people and are now in the hands of millions of consumers. BMU is taking advantage of an opportunity to become a highly distinguished and recognized industry leader in the cellular communications industry. It is the goal of our company to become established as the leading distributor of wireless communications devices. In order to achieve this goal, BMU’s critical success factors will be to identify emerging trends and integrate them into BMU’s operations, respond quickly to technology changes/be there early, provide high-quality services and products, continue to invest time and money in marketing and advertising, continue to expand into specialty markets, and stay ahead of the "technology curve."


About

It all began in 2009, the company was formed for the purpose of selling and distributing wireless communications devices. The legal name of the company is PT. Bintang Mahameru Utama (BMU). Timing is critical in business. In the mid of 2009, BMU took an advantage of an opportunity to become a highly distinguished and recognized industry leader by becoming a distributor of Samsung Electronics Indonesia for Mobile Phones. Today, BMU has already marketed its own local brand of mobile phone: Movi. Movi has been contributing highly satisfactory result to the company. BMU also established it own gadget retail chain: shop789.net. Shop789.net is multi-brand shops; currently selling Samsung, Nokia, Blackberry and Movi. The company will not stop to innovate and expanding its business units; in the future BMU might also selling cellular service, electronic gadgets and accessories. BMU’s management philosophy is based on responsibility and mutual respect. BMU maintains an environment and structure that encourages productivity and respect for partners, customers and fellow employees. BMU’s critical success factors include funding, marketing, quality sales professionals, good management, aggressive branding, increasing reach, affiliating with the right partners, being specific to the needs of market, competitive intelligence, and remaining dynamic to keep pace with evolving wireless communications business strategies.


Profile

Headquarter : Jakarta, Indonesia Founded : February 2009 Employees : More than 100 associates nationwide Products : Samsung Mobile Phone Movi Mobile Phone Movi Max Blackberry Mobile Phone Iphone Business Coverage : Indonesia (Nationwide) Branch : 8 branch offices Retail Shops : 2 shops Modern Channel : Carrefour (Currently 20 Stores) Master Dealer : 35 Master Dealer in 30 Cities Reseller : More than 1.000 Reseller PT. Bintang Mahameru Utama Ruko Mega Grosir Cempaka Mas Blok P/29 Jl. Letjend Suprapto, Kemayoran Jakarta Pusat, 10640 – Indonesia Telp : +62 21 4288 6652 Fax : +62 21 4288 6653


Objectives

The company plans to focus on the following objectives:

I. Business Objectives

• Become established as the leading distributor of wireless communications devices by creating value for our customers and sales channels

• Company growth

• Establish and increase number of retail outlets.

II. Financial Objectives:

• Create and Increase revenue

III. Marketing Objectives

• Brand recognition

• Expand market area


Vision & Mission

Mission BMU is striving to become the nation's leading

distributor and retailer of cellular devices. BMU’s mission capitalizes on technologically superior

products and services and is designed to enhance business and personal communication.

Vision BMU is committed to continued high levels of customer service and selling cellular devices

through progressive retail locations and outside sales representatives.


Corporate Culture


Event image

Movi Road Show @ Makassar

Movi Road Show @ Surabaya Movi Road Show @ Solo Movi Press Conference @ Jakarta

Movi Road Show @ Palembang Movi Road Show @ Bandung


Branch Mapping


Distribution Mapping

BMU Company Profile

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