8/18/2019 BMS Filled Out

1/1

What are the most important costs inherent in our business model?Which Key Resources are most expensive?

Which Key Activities are most expensive?

 

Through which Channels do our Customer Segmentswant to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay?

How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues? 

 

 

 

 

       

    

For whom are we creating value?Who are our most important c ustomers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

   

 

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

       

   

    

     

   

     

 

    Day Month

No.

         

   

   

Thisworkis licensedunder the Creative CommonsAttribution-Share Alike 3.0 UnportedLicense.

To view a copy ofthisli cense, visithttp://creativecommons.org/licenses/by-sa/3.0/

or senda l etter to Creative Commons, 171 SecondStreet, Suite 300, San Francisco, California, 94105, USA.

Companies working in health segments are our key partners. We will use these companies forbranding of our product and creating publicawareness. Our key suppliers are Nanotechnology companies we are purchasing theraw material of our product from them. Thesuccess of our business is based theadvertisement and public awareness. We wantto use the communication streams of healthauthorities to create awareness of the germsassociated with cell phone devices, thediseases they transmit and health problemsthat we have.

Value preposition requires survey of the market.Distribution channel will be online purchase anddelivery through courier.Revenue stream will be that the end user willpay for the product.

We require initial capital to conduct s urvey.

 Advertisement, branding and product awareness costs willbe the key costs. The product cost is negligible as compared

to the marketing costs.

 According to Dr. Charles Gerba, a professor ofmicrobiology at the University of Arizona, USA,there are roughly 25000 germs per square inchof a mobile phone. E. coli, as well as influenzaand MRSA, a germ that causes rashes and skininfections, are most common germ that grow onmobile phone. According to an article publishedin Annals of Clinical Microbiology and

 Antimicrobials, The researchers found that94.5 percent of the phones were contaminatedwith some kind of bacteria, many of which wereresistant to multiple antibiotics.

No services required for the product. It is verysimple both in texture and use. Through thepublic awareness campaigns and experimentsof product functionality in public, we will establisha relationship of trust with the customers. Theseall are the part of marketing of the product. Thecost will be calculated along with the marketingcosts.

The product basically is for all the mobile uworldwide as germs develop on every mobphone over the time. According to statisticthere are 4.61 billion users of mobile phonworldwide today and number will rise up to5.07 in 2019. But the product will be veryvaluable for those who have such ailment can directly be transferred or make it sevehaving direct contact with the germs, for edust allergy, pollen allergy, asthma, skin aetc. We will start our campaign from Norwafter generating sufficient revenue, we willextent it to the whole Europe.

We want to use the communication streams ofhealth authorities to create awareness of thegerms associated with cell phone devices, thediseases they transmit and health problems thatwe have. We will use these companies forbranding of our product and creating publicawareness. We will held experiments of productfunctionality in schools, colleges and at public spots.

Health and safety are two of the basic necessities for which peopleare willing to pay as much as needed. An average Norwegian hasto pay up to a NOK 2040 cap per individual per year. Those whorequire physiotherapy, special forms of dental care and rehabilitationare also required to pay another NOK 2620 cap on top of the regular cap.

 A considerable portion of this money is for the visits that people give to the dfor common diseases like flu, cough, some allergies, sour-throat etc. you canpick the germs of such diseases from the environment. Our product is eliminthe threat of picking germs from a gadget that everyone carries in his/her pocall the times.

Connections with health institutions.