Bmi v9

Blue Mango InnovationAccelerating value creation through unexpected combinations

OverviewNovember 2010

1

Who We Are

© 2010 Blue Mango Innovation LLC2

11 consultants

3 time zones

2 continents

15 industry sectors

170+ years of experience

Blue Mango Innovation is a highly experienced team of professionals focused on helping you achieve accelerated growth through innovation.

We help you create value through our combination of deep technical skills, innovation methodologies, and business process expertise.

Our extensive network across a variety of industry sectors allows us to connect your challenges with solutions from other industries.

What We Do

An attractive business opportunity is the combination of customer needs, feasible solutions to those needs, and a viable route to making money.

Blue Mango helps clients identify and realize new business opportunities by:

1. Identifying unmet needs of customers

2. Developing technically feasible solutions to those needs

3. Identifying viable routes to making money by meeting customer needs


CustomerNeeds

“Will they buy it?”

Feasible Solutions

“Can we do it?”

The Blue Mango Innovation Framework

Viable Business

“Is it profitable?”

What we do – Identifying unmet needs


Methods for identifying unmet needsEthnography Studying the way people live

Focus groups Asking people what they want or need

Competitor analysis Observing what competitors are doing

Market analysis Analysing trends in markets where certain conditions exist

Scenario planning Envisioning how the world will be

Opinion leader interview

Asking opinion leaders what will be needed and how it will be provided

IP analysis Scouring patent databases for interesting new areas

Roadmaps / trends Extrapolating from current trends

Adjacencies Thinking about how ideas in one area can be changed and applied in others

Technology Brokering Identifying needs and solutions to those needs from other industries

Capability redeployment

Figuring out where else skills & knowledge can be applied

Employee ideas Harnessing spontaneous thoughts

Blue Mango has a variety of methodologies available for identifying unmet needs in a given market space. These can be externally or internally focused and can address existing or future needs.

The appropriate tools are selected based on your strategic needs. These methodologies can yield deep and broad analysis, where the level of detail can be optimized for your specific project.

What we do – Developing solutions to those needs


To identify potential solutions that you can provide to meet customer needs, Blue Mango looks at your internal and external processes.

• Internal processes are focused on getting more from your existing resources by improving teamwork, ideation, communications, organizational design and by ensuring the right person is in the right job.

• External processes are focused on getting more from the open innovation process by identifying ideal partners, technologies and negotiating the most appropriate commercial arrangements.

What We Do – Identifying Routes to Make Money


Blue Mango uses a three-stage evaluation methodology to help you identify the most commercially attractive opportunities to pursue.

The first stage involves a primary screen to rapidly weed out poor opportunities. This is followed by assessing the market attractiveness for the leading opportunities.

The next stage of the process is to assess the competitive positioning of your company using a Key Success Factor analysis.

The final stage of the process is to identify the most viable options for for your organization and build an initial business case.

Exploitation strategies

Fit to existing business LOWHIGHM

atur

ity o

f co n

cept

LOW

HIG

H

On-

goin

g Ri

skL O

WH

IGH

Selltechnology

package

Internalinvestment

R&D

JV

Spin-in to existing

businessCommercial

based partnership

Technologybased

partnership

Narrowlicense

Broadlicense

Secure co-investorPublic/Bank/ Partner

Spin-out

Wholly Owned

Part Owned

License Sale

Retained ownershipHIGH LOWIllustrative

Why We Excel – Our Expertise and Network


Our team of experienced consultants has expertise covering a broad range of industries, with deep technical and market knowledge. We have PhDs, engineers, MBAs, lawyers, and certifications in myriad specializations.

Not only do we know industries and how they work, we also know the people who work in them. Through our extensive network, we can connect you with the right people in order to make the most of the identified opportunities.

What We’ve Done - Example Projects


Here is a listing of some of the projects in which members of the Blue Mango Innovation team have been involved:

• Development of an open innovation methodology for a multinational white goods company• New business development for a manufacturing subsidiary of a multinational photographic

film producer• Ideation facilitation and training for a variety of companies from financial institutions to

adhesive manufacturers• Development of internal innovation culture, processes, and practices for organizations

ranging from global financial institutions to non-profits.• Discovery of new uses of refinery by-products for a large US oil company• Market validation training for a specialty polymer producer• Competency assessment for a large Scandinavian steel producer• Implementation of an innovation excellence initiative for a carbon products company

The Blue Mango Team


Doug Wilson

Doug is President of Blue Mango Innovation based in Charlotte, NC. Doug has a BSc in Chemistry, a PhD in Polymer Chemistry, and over 25 years experience in new business development in the field of advanced materials. For the last 10 years , Doug has been helping companies to accelerate new business development by improving their ability to innovate.

Marc Bolick

Marc is a marketing, and business development strategist who focuses on evaluating growth opportunities from a practical implementation perspective. He has a BSME from Clemson and an MBA and MBI (Masters of Business Informatics) from Rotterdam School of Management. Marc brings 22 years of experience in medical devices, telecoms, software, and new media.

John Connell

John has been providing technical consulting services since 2001. The consulting services cover a broad range of advanced materials . His background consists of over 25 years of experience as a senior polymer scientist in the Advanced Materials and Processing Branch at the NASA Langley Research Center.

Karl Froelich

Karl has 20 years of new business development and commercialization leadership in launching new technologies and products. Demonstrated success in creating and managing technology-based businesses in energy storage, membrane separations, filtration, medical device, green products, environmental solutions, and textile markets from concept to sales.

The Blue Mango Team


Gayle Jimenez

Gayle is a seasoned professional with considerable experience in creatively leading senior corporate teams to Breakthrough Growth Strategies, New Innovative Products and Services, and Organizational Transitions. Prior to co-founding Stratovation, Gayle spent nine years with IdeaScope Associates, a global innovation management consulting firm.

Howard Jones

A leader in the development of competency-based business development methodology, Howard has 25 years of experience in opportunity discovery. He combines technical content in materials processing, fluid and solid mechanics with a wide knowledge of end use markets from aerospace through to fast moving consumer goods. Howard earned a First Class Honours degree (BSc) in Theoretical Mechanics from the University of Nottingham, UK.

Steve Lang

Since 1990, working in the medical device and biotech industry, Steve has been engaged in New Business Development: developing strategic plans for a worldwide business, identifying, valuing, negotiating and delivering the acquisition of companies and technologies, the formation of joint ventures, divestment of non-core businesses, inward and outward licensing and formation of a variety of other strategic alliances on a cross-border and worldwide basis, including USA, Japan and Europe.

BobMammarela

Bob has over 25 years of technical experience and accomplishments in a broad range of technologies including chemistry, material science, thin films, coatings, and surfaces. His experience on the business axis runs from technology and intellectual property analysis to benchtop R&D; through pilot scale up and new business development; and to technical support of manufacturing, continuous improvement, and manufacturing quality systems.

The Blue Mango Team


Rich Maynard

Rich specializes in innovation process improvement, including core competency audits. He provides technical content in the fields of manufacturing, aerospace, medical devices, and coating. Rich has BS in Business Management from Southern Wesleyan University along with an MBA with an emphasis on international markets from the University of South Carolina.

David Phillips

David is an innovation practitioner who specializes in helping teams reframe their challenges in order to see them from different perspectives. He has a BS in Education from Louisiana Tech University and provides technical content in the areas of organizational development, product and process innovation practices, experience design, and change enablement.

ShariSims

Shari has a BS from University of North Carolina and a Juris Doctorate (JD) from the University of North Carolina at Chapel Hill. She has been practicing law for over 9 years. She joined Blue Mango Innovation in August 2009 and is responsible for contractual matters.

.

Contact Info


Doug Wilson PhDBlue Mango Innovation LLC

Office 704-847-9812Cell 704-424-3614

[email protected]

http://www.bluemangoinnovation.com/

Bmi v9

Documents

Transcript of Bmi v9