Bmc workshop startup live munich
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Transcript of Bmc workshop startup live munich
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Business Model
Generation
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Hi, Munich.
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Hard Work beforehand
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Prologue
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No strategy survives the first contact with the enemy..
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No business model survives the first contact with the customer..
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Biz Model IOI
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Business Model Canvas Essentials
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Genesis
Created by Alex Osterwalder, Yves Pigneur and many more..
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Concept
Analogous to the human brain left - logic right - emotion
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A business model..
..describes the rationale of how an organization creates, delivers, and captures value.
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Business Model Canvas Nine Building Blocks
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Customer Segment
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Customer Segment
For whom are we creating value..
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Value Proposition
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Value Proposition
What value do we deliver to the customer..
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Channels
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Channels
Through which Channels do our Customer Segments want to be reached..
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Customer Relationship
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Customer Relationship
What type of relationship does each of our Customer Segments expect us to establish..
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Revenue Streams
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Revenue Streams
For what value are our customers really willing to pay..
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Key Resources
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Key Resources
What Key Resources do our Value Propositions require..
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Key Activities
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Key Activities
What Key Activities do our Value Propositions require..
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Key Partnerships
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Key Partnerships
Who are our Key Partners..
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Cost Structure
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Cost Structure
What are the most important costs inherent in our business model..
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Overview Got it..
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-Quiz- -TIME-
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which Co. ..
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Apple iTunes
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Some Examples The Good, the Bad, and the Ugly
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The Bad and Ugly
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The Good
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Epilogue
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Thoughts on the BMC how to use it
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be visual
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be creative
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IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA
IDEA IDEA IDEA IDEA IDEA IDEA
IDEA IDEA IDEA IDEA IDEA IDEA
IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA
iterate
x
x x x
x x x
x
x
x x
x x
x
x
x x
x
x
x
x x
x x x x
x
x x x x
I
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get structure
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Thank you. Now enjoy yourself and start to work..
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Credits
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prezo by:
arturlapinsch
STARTeurope
BMC methodology:
www.businessmodelgeneration.com
Show some love
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war explosion: http://bit.ly/tZ2mYc Apple Newton: http://bit.ly/saaTcx Starbucks logo: http://bit.ly/bbIcUH Gilette logo: http://bit.ly/tng7NV Color logo: http://bit.ly/t1nzhO New Coke can: http://bit.ly/8Z1GCg Stick Figure: http://bit.ly/sg1KYk Creative Canvas: http://bit.ly/sqs0PA Structured Canvas: http://bit.ly/vJCcHx
Image Credits