Blueprint for Success : Aboriginal Women Entrepreneurs

# 7A MARKETING, PROMOTIONMarketing is not SalesBiggest Bang For Your BuckFreebies are BestMultipliers and FeedersLearn to NetworkBranding and ImagingCo operativesMarketing MaterialsCustomer Service

Marketing is THE art OF REACHING YOUR AUDIENCE

Some believe that marketing is the greatest art form of the modern era.

MARKETING HITS TARGETS

FOUR MARKETING Ps

PRACTICALLY FROM BIRTH

TONS OF COMPETITION

.. AND CREATING DEMAND!

Marketing is not sales

Job Offer : Marketing. Must have own car and good personality. Commission based. Apply..

marketing Packaging a product or serviceBranding, making it quickly recognizable and memorableColors, designs, logos, displaysAdvertising Promotion, getting knownBuilding networksSocial media, web promotionMakes selling easier

sales Delivering on marketing ideasGetting orders, Securing contractsSelling, generating revenuesBuilding a sales teamSetting up distributors, representativesGetting shelf space (retail)Any activities that directly generate $$$$$$$$$

Lets be clear Marketing comes before salesMarketing is the creative, outreach, awareness building partMarketing targets your marketSales brings business through the doorSales uses the tools developed in marketingSales creates cash flowCash flow is lifeblood

Know your audience 50% of my advertising investment is completely wasted. Unfortunately, I dont know which 50%!

Get to know clients Put yourself in customers shoesYour own opinion does NOT matter. You are NOT the buyer.Good marketing provides customer with choicesStrive for repeat clientsIdentify their needsAct on your market research

Always think of the message, and impact

Wheres the Beef ?!

Best ad, worst ad EVER

BRANDINGMAKE A STATEMENT

BRAND LOYALTY

IDENTIFIABLE

IDENTIFIABLE

GUERILLA MARKETING

GUERILLA MARKETING

The sneezing bus sTOP

GUERILLA MARKETING

GUERILLA MARKETING

MORE GUERILLA.

GUERILLA MARKETING VIDS

MORE GUERILLA.

Elements of marketing AWARENESS. Get the market to know you. Dont be shy to hype successes.CREDIBILITY. Establish that you can do / deliver, what you say you canIMAGE. Make yourself recognizableCONTINUITY. Let people know you are still here, here to stayNETWORKING, ETC. keep generating new leads, interest, multipliers

MARKETING vs PROMOTION

ITS ALL ABOUT PEOPLE

Business is people Understand people, understand how to reach themKnow your audienceeverything about themFocus downnot selling to everyoneRecognize their needsUse opportunities to advance your causeBe a little shameless in your efforts

What triggers people? Filling a needGreedRecognition of a good idea/businessFlatteryPride, egoPrice, bargainsChoices A simple rule of thumb

Everyone acts out of their own self interest not yours, but theirs

If it makes them feel good, feel right, feel fulfilled, they will act.

WHAT OTHERS THINK AND SAY ABOUT YOU

PROMOTION IS.

PROMOTING YOURSELF, TOO!

PROMOTING YOURSELF, TOO! YOU ARE YOUR BUSINESS.

PLAYACTING YOUR ROLE?

REMEMBER - YOU ARE IN THE CREATION BUSINESS