Blurring The Boundaries

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From physical to virtual and back again.

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Transcript of Blurring The Boundaries

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From physical to virtual and back again.

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Real-World Colleagues

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Virtual World Playmates

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Is WoW the “new golf?

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Why Does WoW Work?

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AJ Kim on Game Mechanics

1) Collecting

2) Points

3) Feedback

4) Exchanges

5) Customization

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Game Mechanics and Goals:The First Five Minutes

Understanding Accomplishment Progression Acquisition Communication

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Nick Yee’s MMO Player Stages

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The Grind

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“Real World” Games:Tupperware

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“Real World” Games:Super Sleuth

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Real World Games:Summer Reading Programs

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Implicit Online Games:eBay Feedback

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Implicit Online Games:MySpace/Friendster/LinkedIn

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Implicit Online Games:PageRank

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Implicit to Explicit:Google Smackdown

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Games That Blur Boundaries:Passively Multiplayer Online Games

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Games That Blur Boundaries: Chore Wars

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Games That Blur Boundaries:Seriosity’s Attent

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Games That Blur Boundaries:Social Genius