#Blur Hangout4 - How Innovative Are You Within Your Organisation - Presentation Slides

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Who is driving innovation in your business?#blurHangout30 July 2014


How does change happen in your business?

Where does innovation stem from in your organisation?

● CIO that decides to move everything to the cloud?

● CMO who wants to move entire marketing strategy to digital?

● CFO who needs to reduce spend by 25%?

What does that say about your organisation’s attitude to innovation?

Where does innovation stem from in your organisation?

● Manager-level talking about great results from marketing, or online IT services and therefore influencing from ground-level upwards?

● Are you encouraged to innovate within your team?

or


Types of Innovation: Ideas Creative

● Opportunities to share innovation

● If there aren’t any - create them!

● Step in - then step back:

○ Give just enough structure & support to help people

navigate uncertainty

○ Tap into the creative process without stifling it.

The goal: Frame the way you want to change the world, and make it about the customer.


Types of Innovation: Necessity-born

● Necessity is the mother of all innovation

● Most common type of innovation

● Innovation born out of

○ crisis

○ reduced budget

○ reduced time frame

● Celebrate bad times: The good will come out.


Types of Innovation: Strangest Places

● Innovation does not always come from within your team.

● Customer obsession is what it’s about.

● Look & Listen

● Be careful of arrogance that restricts innovation-drive to come

from within your organisation only.

What’s your favourite way of breaking the mold?


Innovation Myths

● Myth 1: All good ideas come from those in charge

Innovative ideas can be elusive. But this doesn’t mean you shouldn’t seek them out.

Lateral thinking and tenacity might just be enough for your ‘eureka’ moment.

● Myth 2: Training staff only leads to them to take their

expertise and ideas elsewhere● Myth 3: Working with other businesses just means they

steal your ideas● Myth 4: Innovation is about the newest thing

● Myth 5: Innovation is a solo activity


In need of innovation?● Look at those who are addressing their failure to innovate

● Targeted reading: Schumpeter: Fighting the Flab (The Economist, 22

March 2014)

○ Corporate headquarters have put on weight, and need to slim

down again

○ http://goo.gl/gsoEUa

● Targeted reading: Here’s a tip: Cabbies should compete, not strike.

(18 June 2014, Mark Ritson Column, Marketing Week)

○ Uber vs London Cabbies

○ http://goo.gl/ElG2j4

● Targeted viewing: Lessons from the frontline of practical reputation

management (PR Week, 22 March 2014)

○ http://goo.gl/pHzzVF

http://goo.gl/gsoEUa

http://goo.gl/gsoEUa

http://goo.gl/ElG2j4

http://goo.gl/ElG2j4

http://goo.gl/pHzzVF




So, how DO you do it?● Personal innovation

○ Your team, your function, your role

○ Not just about a huge idea - but starts with something as

simple as streamlining a process

○ Who’s your internal communications person? Find them. Tell

them.

● Professional innovation

○ Agents of Change: Food for publicity

○ Collaboratively demonstrate your, and your organisation’s

ability to innovate

○ Opportunity to show off your ideas, but be open to others

■ eg. Simcorp


Q & [email protected]

www.blurgroup.com

mailto:[email protected]

mailto:[email protected]

http://www.blurgroup.com

http://www.blurgroup.com

#Blur Hangout4 - How Innovative Are You Within Your Organisation - Presentation Slides

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