Scoping | Strategy | Digital Design | Social Media | Content Management

THE BRIEFBluesky Performance are a subsidiary of Capita the UK's leading provider of business process management and integrated professional support service solutions. Bluesky offer bespoke global learning & development behavioural change programmes that help blue chip organisations shift their performance that delivers across their bottom line.

Bluesky’s network reach through its transformation programmes presented an opportunity to build a professional networking community. The community’s main objectives were identified as:

1. Corporate news, PR & talent management development

2. Harness & grow professional community from transformation programme network

3. Business identity, leadership profiling, high-profile networking and opportunity nurturing

Social MediaAfter reviewing social media it was seen as a viable marketing channel that would be supported by expert industry content from the business. The proposed process was broken into two phases for ease on workload-input meeting the client’s requirements.

Phase 1 - Strategic Scoping Social Channel & Market Review Report & Recommendations

- Channel Identification- Channel Strategy

Strategic Scoping Meetings- Business & Personal Objectives

- Deliverables & Ownership Agreement- Business Practices

Social Branding- Channel Identity Profile- Channel Branding- Strategic Approach

Social Identity Corporate Guidelines Content Planning

- Contributors- Topics & Formats- Locations (Channels/Feeds/PR

Phase 2 - Training Leadership Team

- Profiles development- B2B Networking Guide- 1-2-1 Coaching

Business Divisions- Sales & Marketing- Principal Consultants- Operations

Incentive Program- Content Strategy- Rewards- Rules, Terms & Conditions

Phase 3 - Community Development Content Implementation & Response Management

Transformation Network Signup & Engagement Corporate; News, PR, Talent Management On-going Creative Support

THE BENEFITS

Thought Leadership ExpertsBluesky have some of the best experts in the business when it comes to transformational change within business. Naturally leveraging such expert insight will enable content generated to hold a high level of market integrity for potential community users.

New Business OpportunitiesBlueskys predominant client markets meant that business gatekeepers and stakeholders hold a much more senior role making business entry negotiation practices tougher. Leveraging 1-2-1 coaching within leadership team as well as training Sales & Marketing helped turn social media into a high level business networking and opportunity identification machine.

Consistent Multi-Channel BrandBluesky already had the building blocks in place for easy transition to a more digital focused brand concept. The idea of having a consistent yet user diversified brand offering whilst maintaining the best quality optimised conceptual, all this helping to deliver strong messaging,

Corporate Identity MessagingLike every other business Bluesky have a need to distribute to corporate news, thought leadership, PR. Social Media gave the perfect platform from which to deliver targeted corporates communications as well as providing a resource pool for talent acquisition and management.

Extensive Program NetworkBluesky work with large global businesses to help development, implement and maintain business transformation learning programmes. This undoubtedly enables Bluesky to build an already engaged and motivated community into a vast network of industry experts engrained within some of the biggest businesses in the world.

Digital Lead ChannellingBeing a multi-channel proposition based strategy, the overarching goal of channelling potential customers back to corporate landing pages such as concept2gourp.com

and the LinkedIn Company Page would help in educating customers in all options available with the business as well as helping to maintain effective monitoring levels.

HOW IT LOOKS NOWOur overarching task was to refresh the Adam Phones brand and develop its current customer facing channels, platforms and content.  

RECOMMENDATIONS

“Ben is a talented, creative and hard working individual. He cares about the quality of his work and has a good depth of knowledge in the digital marketing space.”

Marc Jantzen – Founder & CEO – Bluesky

OTHER CLIENTSI have worked with a number of different businesses across the mix of digital, social, brand, communications, print, events, experiential, client & agency.

Here are some of the brands I’ve had the pleasure of working with: