Neha Shaikh, Saransh Tikku, Shamin Rasheed & Srinath KBlueprint of The Cheese Cake Factory

What Is Service Blue PrintAservice blueprintis an operational planning tool that provides guidance on how a servicewill be provided It specifying the physical evidence, staff actions, and support systems / infrastructure needed to deliver theserviceacross its different channels.

2Building a Service Blueprint

3THE CHEESECAKE FACTORY

IntroductionCheesecake Factory, Inc.is a distributor of cheesecakesandrestaurantcompany based in theUnited States. David M. Overton, the company's founder, opened the first Cheesecake Factory restaurant inBeverly Hills, California, in 1978.The restaurant is known for their large portions and even larger menu. They hire only the most qualified and professional staff making them a fancier full service, yet still reasonably priced establishment.

Mission and VisionTo create an environment where absolute guest satisfaction is their highest priorityExcel in every aspect of the mission statement such as Quality of GoodsQuality Of ServicesExcellent LocationSocial ResponsibilitiesBuilding a Service Blueprint

FamilyTouristsLadies and girlsReservationMenu selectionDiningBillingWalk in/Walk outRecieptsInterior DesignsSki Dubai/ AquariumBills MusicMenu7

Blueprints Can Be Used By:Service Marketerscreating realistic customer expectations:service system designpromotion

Operations Managementrendering the service as promised:managing fail pointstraining systemsquality controlHuman Resources Managementempowering the human element:job descriptionsselection criteriaappraisal systems

System Managerproviding necessary tools:system specificationspersonal preference databasesThank YouQuestions?