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BlueGlassX - SEO “Wizardry” by Selena Narayanasamy
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Transcript of BlueGlassX - SEO “Wizardry” by Selena Narayanasamy
![Page 1: BlueGlassX - SEO “Wizardry” by Selena Narayanasamy](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c8dae54a7959f95d8b4571/html5/thumbnails/1.jpg)
SEO “Wizardry”
Or, In Normal Speak –
Leveraging Data for Insight
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What can tools show you?• Hard numbers• Lots of pretty graphs• Obscure terminology• Tactics- Not Strategy
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Which means…• You have to use your own analysis• Draw your own conclusions• Create an actionable plan from those conclusions
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Tools:
• Screaming Frog• Alchemy • Facebook Debugger
![Page 5: BlueGlassX - SEO “Wizardry” by Selena Narayanasamy](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c8dae54a7959f95d8b4571/html5/thumbnails/5.jpg)
Quick On-Site Strategy Check• What are their priority categories and topics?• Are they segmenting with subdomains?• What’s their topical dilution?• How are they segmenting according to intent?
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Cross-Data Check- SEMRush• Sort by directory hierarchy
• Breakout categories 1-2 levels down
• Cross check with SEMrush for categorical volumes
• Look for open opportunities and weaknesses
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Cross-Data Check- SEMRush
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Canonical Strategy
• Where are they consolidating blog posts or other equity to within the site?• Are they consolidating into static pages?• Are they using an internal canonical strategy?
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Facebook Debugger
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What does this tell me?Are they:
• Leveraging OG with “verbs” and “actions” to increase sharing?
• Are they fully optimizing content and site for sharing?
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Semantics, Concepts and Entities• What’s the topical strength of category pages• What user base are they targeted? Do? Know? Go?
Multiple?• Are these pages intended for transactional, information or
direct traffic?
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Concepts and EntitiesOverall Makeup vs. “Density”
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Analysis Off-Site
• Who are they?• What are they doing?• More Importantly, how are you
viewed?
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Tools:
• Majestic SEO• AnalyticsSEO• SEMRush
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What are we looking at?• Commonalities• Promotional timelines• Potential link quality
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Link Trends• What’s your natural backlink cadence?• What’s your competitor’s cadence?• Low points in backlink generation• High points in backlink generation
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Link Trends- Majestic
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Anchor Text DistributionThe obvious- What are they building for?
The not so obvious- How does that tie into the overall topic and theme of the site?
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Unless they’re doing major cleanup, the Pre-Penguin trail is there.
• What did they find important?• What phrases were their efforts concentrated on? • How are you performing in comparison?
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Manual querying- ~
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GoRank- Does heavy lifting for you
• Full phrases• Drills down to individual words• Helps show relationships between phrases
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Link Quality Snapshots- AnalyticsSEO
Benefits:
• You can potentially see their skeletons & low quality links• You can identify which competitor has the highest “quality” links
Drawbacks • Only AC rank for judging quality• Trust scores aren’t integrated• Cross-reference AC Rank with Trust Scores In Majestic
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Various Tracking Graphs
• Track specific URLs against your competitors that are performing better than you [Majestic]
• Track your pages that are struggling to perform for high volume phrases above the fold
• Track the drop off of referring domains• Indicator of feed links• Indicator of non-static links• Only momentary value
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YOUR JUDGEMENT!
What tactics are helping vs. hurting strategy?
Use your brains.
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I’m approachable, I promise.
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