A COMMITMENT TO SUSTAINABILITY CAN BE A REAL SOURCE OF VALUE FOR YOUR ORGANIZATION

!"#$$%&'()**$#'&+,-&.)#$&/%0&+,-&.)#$&)1$%&2(/%&)2($#&3)%',.$#'45&

6$7)89$&:$2/87&;,'2/8%/+8782-&;2,0-&

<=>&)?&3)%',.$#'&+$78$@$&/&3).*/%-&+$8%A&!A#$$%5&8'&/%&8.*)#2/%2&*/#2&)?&

2($8#&*,#3(/'8%A&0$38'8)%.!

BCC<&"#/87&:$'$/#3(!

Unaware - 12.1%

Unsure – 32%

Influenced – 32.4% Proactive – 20.7% Committed 2.3%

“The best players have succeeded in harnessing their “greenness” as a real

competitive weapon leading to:

-a path to leaner operations

-greater market share

-more attractive brands”

-Boston Consulting Group-

Does your company’s current strategy move sustainability from your Legal and PR departments to your sales driving front lines?

You do have a strategy, right?

Is your brand telling a story about a commitment to sustainability?

How?

Do you think customers are listening?

Do they believe you?

What stories are they telling about you?

We make becoming sustainable attainable

We’ve assembled an experienced team of bright, passionate, truly

innovative people

BPG works with or within your organization to define which actions & attributes will be most meaningful to your customers

Our motives are simple

Work towards creating better

business models

Reduce the negative impacts business has on society & the

environment

Improve the financial performance of our

clients

Our approach is straightforward & highly effective

-What does sustainability currently mean at your company?

-What do you want it to mean?

-How will you get there?

-How will you know when you’ve succeeded?

The “How” You Do It

Strategy, Planning & Process

The “What” You Do

Products & Services

The “Who” You Are

Brands, Messaging & Customers

Is sustainability incorporated in to your strategic planning and budgeting processes?

Do you have specific, metric-driven ROI targets for sustainability initiatives?

Are you integrating sustainability in to everyday business processes?

Is your management team held accountable for specific objectives around sustainability?

Have you factored in quick wins to create momentum and buy-in across the organization?

The “How” You Do It

Strategy, Planning & Process

“Hope is not a strategy” -Rick Page

Are you currently selling “green” products? How are they performing? How should they be performing?

Does your category management specifically address “green”?

Are you selling to “the” green customer or multiple green segments?

Do you have a plan to measure and “score” your current suppliers and products? What about corrective actions? Are you prepared to remove suppliers and/or products for poor performance/low standards? When?

Are you reducing the environmental impacts of your packaging? Supply chain? How much have you saved? How much do you want to save?

“Awareness and choice – not price – are the most powerful levers for increasing sales of

green products.” Boston Consulting Group

The “What” You Do

Products & Services

Is your corporate brand and your sustainability messaging in sync?

How are you perceived by your stakeholders, customers, competitors, financial community?

How do these perceptions align with your actions?

What about your product brands? Are there specific “green” offerings? the same as your competition?

If Proprietary product brands exist, how do you communicate their value?

Do your customers agree? Do they reward you with greater loyalty?

Are you at risk of greenwashing? Wait, what’s greenwashing?

“A recommendation would make 71% of people more comfortable with a product, more so than advertising (15%) or even

personal experience (63%). -MediaLab

The “Who” You Are

Brands, Messaging & Customers

Are you satisfied with your answers to these questions? Do you need help answering them? or do you have others?

prioritize strategic initiatives, plan successful implementations, and manage the tactics you need

discover your unique points of difference and leverage them to achieve measurable, improved results

develop and introduce solutions that are scalable, relevant and meaningful to consumers

Blue Planet Group can help…

The “How” You Do It

Strategy, Planning & Process

The “What” You Do

Products & Services

The “Who” You Are

Brands, Messaging & Customers

12303 Airport Way Suite 200 Broomfield, Colorado USA 80020 303-327-1538 – phone lgraham@theblueplanetgroup.com www.theblueplanetgroup.com