L/O/G/O

Blue Ocean Strategy: The application in USM Library

Mohd. Pisol Ghadzali

Jamilah Hassan BasriMohd Ikhwan Ismail

Introduction

• Blue Ocean strategy was developed by W.C. Kim and R. Mauborgne.

• It is new and had been introduced only in 2004, on 300 firms over 20 years and identified trends in successful firms.

• 1997. Value Innovation - 2004. Blue Ocean Strategy

• The ideas, tools and frameworks were tested and refined over the years in corporate practice in Europe, the United States and Asia

Introduction

• Blue Ocean strategy principles and theoretical framework

•Reconstruct market boundaries•Focus on the big picture•Reach beyond existing demand•Get the strategic sequence right•Overcome organizational hurdles•Build execution into strategy•Strategy Canvas: diagnostic and action framework•Four action framework: value innovation analysis•Eliminate-Reduce-Raise-Create Grid•Six paths framework•Four steps visual strategies: big picture analysis•3-Tiers of non customers: demand expansion framework•Blue Ocean Strategy sequences•Buyer utility map•Buyer experience cycle•Price corridor of the mass•Blue Ocean Strategy profit model•Blue Ocean idea index

Red Ocean versus Blue Ocean strategy

Examples

• VIAT (Value Innovation Action Tank) of Singapore-non profit organization

• IKEA-furniture industry

• Starbucks

• Phillips

Four action frameworks

Value Innovation

3 Tiers of Noncustomers

People proposition

Implementing The Blue Ocean Strategy In USM Library

Implementing The Blue Ocean Strategy In USM Library

Implementing The Blue Ocean Strategy In USM Library

Conclusion

• BOS is a systematic and it is repeatable process which requires a great deal of creativity from librarians.

• The explanatory analysis and application of Blue Ocean strategy in USM Library was an effort to understand deeper the practice of Blue Ocean strategy.

• Librarians need a huge understanding of the concept before implementation and pre-planning implementation can be carried out. This is not an easy task. They have to go thorough discussion, brainstorming before implement the strategy.

L/O/G/O

Thank You!“Vision without action is merely a dream.

Action without vision is merely passes the time,

but vision with action can change the world”

[Joel Barker]