Blue Ocean Strategy

Nor Rokiah Hanum Bte Md Haron58246208102

Mohd Jafri Bin Kadzim58246208082

entrepreneurial technical University whichenterprising technopreneurs Wholly subsidiaries by MARA

Consist of nine institute all over Malaysia

Education to entrepreneurship (E2E)

= Technoputra

Consist of Aviation, Automotive, Electrical & Electronics, Marine, Manufacturing, Chemical, Health and ICT, Transportation & Logistics and Business studies

Eliminates• Remove not suitable programs or

same with others IPTA/S

Raise• New technology applications

• Flexible study schedule • Technical hands-on

• Business accommodations • Collaborate with well known

• universities• Branches

• Programs offers• Links

• Create• Free books voucher for 1st intake

• Teaching graduate scheme • Flexible entry requirements / Open for working adult option• 2 degrees at the same time

• Student's abroad programmed

Reduces• Study fees

• Study duration of certain programs especially for degree holder

Factors of Competition/ Value Factors

The Strategy Canvas of UniKL________________

0

2

4

6

8

10

Loan RemovePrograms

Study Fees StudyDurations

NewTechnologyApplications

Flexible StudySchedule

TechnicalHands-on

Free BooksVoucher

TeachingGraduateScheme

Flexible Entry 2 Degree atsame time

Student'sprograms

broad

UNIKL KLMU MSU

The Case of UniKL____________Eliminate – Reduce – Raise – Create grid :

#Removes programs

Elim

inat

e

Red

uce

#Study fees

#Studydurations

#New technology

applications#Flexible study

schedule #Technical

handson

Rais

e

#Free booksvoucher

#TeachingGraduatescheme

#Flexible entry

requirements#2 degrees atthe same time

#Student'sAbroad

programmed

Cre

ate