Blue Ocean Strategy
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An introduction to Blue Ocean Strategy
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Transcript of Blue Ocean Strategy
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An introduction to
Blue Ocean Strategy
![Page 2: Blue Ocean Strategy](https://reader036.fdocuments.us/reader036/viewer/2022083000/5568cfdbd8b42a173c8b4c50/html5/thumbnails/2.jpg)
Introduction to Blue Ocean StrategyRed Ocean Strategy
Head to Head Competition
• Compete in existing markets• Beat the competition• Exploit existing demand• Make the value-cost trade off
Blue Ocean Strategy
Creation of New Markets
• Create Uncontested Space• Make the competition irrelevant• Create and capture new demand• Break the value-cost trade off
![Page 3: Blue Ocean Strategy](https://reader036.fdocuments.us/reader036/viewer/2022083000/5568cfdbd8b42a173c8b4c50/html5/thumbnails/3.jpg)
Analytical Tools & Framework
![Page 4: Blue Ocean Strategy](https://reader036.fdocuments.us/reader036/viewer/2022083000/5568cfdbd8b42a173c8b4c50/html5/thumbnails/4.jpg)
Reconstruct Market Boundaries
![Page 5: Blue Ocean Strategy](https://reader036.fdocuments.us/reader036/viewer/2022083000/5568cfdbd8b42a173c8b4c50/html5/thumbnails/5.jpg)
Focus on the Big Picture
Pioneer - Migrator -
Settler Map
![Page 6: Blue Ocean Strategy](https://reader036.fdocuments.us/reader036/viewer/2022083000/5568cfdbd8b42a173c8b4c50/html5/thumbnails/6.jpg)
Strategic Sequence
![Page 7: Blue Ocean Strategy](https://reader036.fdocuments.us/reader036/viewer/2022083000/5568cfdbd8b42a173c8b4c50/html5/thumbnails/7.jpg)
Strategic Sequence Continued
![Page 8: Blue Ocean Strategy](https://reader036.fdocuments.us/reader036/viewer/2022083000/5568cfdbd8b42a173c8b4c50/html5/thumbnails/8.jpg)
Overcome Hurdles & Execute Strategy
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Overcome Hurdles & Execute Strategy