www.magentis.lv

BLUE

OCEAN

STRATEGY

HIGH IMPACT TRAINING PROGRAM FOR

BUSINESS PROFESSIONALS

WHAT IS

BLUE OCEAN

STRATEGY

“Blue ocean strategy” is a world renowned phenomenon based

on value innovation. It provides a systematic approach to creating

new untapped markets, making the competition irrelevant, and

creating high value services & products. It helps enterprises thrive

and achieve sustainable growth.

“Blue Ocean Strategy” was developed by W. Chan Kim and Renée

Mauborgne through years of research and analysis.

“Magentis” offers a high impact training program on “Blue Ocean

Strategy” aimed at business professionals and future leaders.

Through an innovative & hands on approach, the training delivers

valuable insights in developing the “blue ocean” mindset,

applying the strategy, and achieving tangible results.

Make the competition irrelevant. Think different. Think “blue

ocean!”

CREATE NEW

UNTAPPED

MARKETS

MAKE THE

COMPETITION

IRRELEVANT

GENERATE

VALUE

THROUGH

INNOVATION

WHOM THE TRAINING IS FOR This 2 day training program is aimed at business professionals and managers. The “high impact”

approach of the training focuses on “Blue Ocean” thinking, and transforming strategy in to action.

The training will help you to realize what could be improved, and how to improve by applying

principles and techniques of the “Blue Ocean Strategy”.

BENEFITS FOR YOU Through participation in the training program, you will

1. Understand the guiding principles, processes,

tools and techniques of the “Blue Ocean Strategy

2. Learn how to make your competition irrelevant,

create new untapped markets and generate

value through innovation

3. Gain capabilities for successfully executing the

“Blue Ocean Strategy” in your organization

4. Transform your organization to be a “Blue Ocean

Enterprise”, to maximize revenues, profitability

and achieve sustainable growth

COURSE OUTLINE

The training program specifically focuses on giving the participants an in-depth understanding on

the “Blue Ocean Strategy” and how to apply the principles, processes, tools and techniques in the

modern business environment. By complementing “Blue Ocean Strategy” with Industry best

practices, we deliver added value for effective business transformation.

The training is a comprehensive 2 day program covering theoretical aspects, practical applications

and global business transformation principles using the “Blue Ocean Strategy”

Course language: English All participants will receive the book “Blue Ocean Strategy”, by W. Chan Kim and Renée Mauborgne, as well as course material. Upon successfully finalizing the training, participants will receive a certificate of completion.

Da

y 1 • INTRODUCTION TO BLUE OCEAN

STRATEGY

• ANALYTICAL TOOLS AND FRAMEWORKKS

• PLANNING THE BLUE OCEAN STRATEGY

• REDEFINE MARKET BOUNDARIES

• FOCUS ON THE BIG PICTURE

• REACH BEYOND EXISTING DEMAND

• GETTING THE STRATEGIC SEQUENCE RIGHT

Day 2 • EXECUTING BLUE OCEAN STRATEGY

• OVERCOME KEY ORGANIZATIONAL HURDLES

• BUILD EXECUTION INTO STRATEGY

• ALLIGN VALUE, PROFIT AND PEOPLE PROPOSITIONS

• RENEW BLUE OCEANS

• RED OCEAN TRAPS AND HOW TO AVOID THEM

• HOW TO WIN WITH BLUE OCEAN STRATEGY

TOOLS AND FRAMEWORKS

The world class analytical tool set for “Blue Ocean Strategy” was created by W. Chan Kim and

Renée Mauborgne. Within the training, participants will learn and understand the structured

approach of applying the analytical tool set in the business environment. It will facilitate the “Blue

Ocean” mindset, fact based decision making and effective implementation of the “Blue Ocean

Strategy”.

All analytic tools © Kim & Mauborgne. All rights reserved.

PRICING Our competitive pricing model has been set to deliver value through high impact, hands-on trainings.

Price: 250.00 EUR per participant (VAT inclusive)

A 20% discount is given if more than 3 participants from the organization

Price includes the book “Blue Ocean Strategy”, by w. Chan Kim and Renée Mauborgne. In

addition, course material, certificate of completion, lunch and refreshments are also included.

HOW TO REQUEST A TRAINING Please contact us to receive a detailed offer and more information.

Via Phone: +371 27836597

Via Email: info@magentis.lv

Via contact form: http://www.magentis.lv/blue-ocean-strategy

Magentis SIA, Mūkusalas 41b, Rīga, LV 1002, Latvia

Registration Nr: LV 45403044652 BIC: LV57HABA0551041085669 SWIFT: HABALV2 www.magentis.lv