Blue Chip Technologies Marketing Strategy
Transcript of Blue Chip Technologies Marketing Strategy
PRODUCT OBJECTIVES● Gain a better understanding of the customers’ product benefits in new
markets through marketing research in new regions in every quarter.
● Achieve a brand judgment of 80 or higher in both the Workhorse and Costcutter segments by Quarter 8.
● Increase technological advances in brands through licensing and research and development.
● Revise brand design by Quarter 7 in order to double sales volume with expansion into new regions and cities.
PRODUCT STRATEGY● Continual focus on the Costcutter and Workhorse
segmentso Continually innovate the Colt and Charger models to
build brand equity
● R&D Investment in technologies that suit needs, not just flashy additions
PRODUCT TACTICS
Research & Development● Current R&D investments
in product design● Will invest in technologies
for:o Speedo Ease of useo Security
● Product Designso No radical redesigns
predicted
● Licensingo No plans to license
technologies
PRICES OF PRODUCTS● Costcutter (Colt Z270) $1850 – Rebate $50● Workhorse (Charger BC200) $2500 – Rebate $150
PROMOTION
Objectives: Brand awareness through advertisement
Push + Pull StrategyInformational and persuasive ads
PROMOTION TACTICS
PoP DisplaySales Force Incentive
Local Media AdsRegional Media Ad
Competitor’s Regional Ad Placement
FINANCIAL
Quarter 5:Blue Chip Technologies is seeking a one time investment of $5,000,000 in exchange for 50,000 shares of stockQuarters 6-8:No immediate plans for other loans, however if necessary, conventional bank loans will be used