Blue bunny

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LOGO www.bluebunny.com ي ن و ب و ل بR

Transcript of Blue bunny

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LOGO

www.bluebunny.com

Rبلــو بونـي

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Team Members

Abdulfatah Khatan

Najeeb AL-Matari

Akram Al-hadheri

Abduljabar Sh. Ahmed

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Outline

Introduction Entry strategyTariffs 4PsSegmentationDistributionAdvertisingCompetitive Advantage

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BLUE BUNNY One of the largest ice cream company in the United State.

1913

BLUE BUNNY has 50 branches in the United State and also in Mexico, Canada and other countries.

Hot Tip

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Entry strategy

Franchise

Requirements: Income Shop location & decoration Training

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Tariffs

According to the Yemeni Custom Authority, tariffs on ice-creams and other edible ice, whether or not containing cocoa are 10%

Preferential tariff

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Company name

MRTwww.Win2Farsi.com

Pricing

BLUE BUNNY average prices

BLUE BUNNY price considerations

Our recommendations to BLUE BUNNY for pricing decisions in Yemen

BLUE BUNNY special methods for pricing

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Product and Price

$ 2.97

Premium Ice Cream Ice Cream Novelties Lifestyle Options

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Competitors

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Baskin Robbins

London Dairy

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Promotion

Free sampling Sponsoring

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Summer Offers

20% discount

Rبلـو بونــي

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Segmentation

Geographic Sana’a Aden Taiz Hudaidah

Demographic AgeFamily size Income

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Distribution

Objective of marketing channels

Create utility Place utility Time utility Information utility

Distribution can be:

Business to Business (Sheraton and Mövenpick) Business to customers

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customer

STC

BLUE BUNNY

Shumaila Hary

VMS

DirectlyIndirectly

customer

BLUE BUNNY

Distribution

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Piggyback Marketing

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Advertising

Standardize advertising and consider the culture

Match between localized approach and standardized approach

Consider children in their advertising Reach the audience and avoid the four difficulties

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Advertising

Advertising agencies: Foreign advertising Local advertising

Outdoor advertisingFacebook

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Competitive advantage

Ice cream industry competition in Yemen

Global Main competitors Governmental Barriers to new businesses How could Marketing effects BLUE BUNNY

competitive advantage?

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LOGOMRTwww.Win2Farsi.com

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