Blue Blood photo's
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BLUE BLOODLUXURY DENIM & FASHION HOUSE
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THE NAMEIt was chosen to illustrate the love of denim: “we have indigo coursing through our veins”. It is also a synonym for royalty and aristocracy, em-phasizing of their love for quality, tradition and craftsmanship. They wanted to take the “fast” out of fashion: go back to making remarkable products with style and personality.
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THE MOTTOThe Blue Blood motto is ‘For Our Friends’. This is how they actually started out: making jeans ‘to measure’ for our own friends. As they developed the brand further, ‘For Our Friends’ came to rep-resent both a quality level (nothing but the best for our friends…) and an attitude: the values and lifestyle they represent.
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THE LOBSTERTheir labels and products bare the image of a Lobster. The Lobster was chosen as Blue Blood’s mascot because they have blue blood too. Besides this, lobsters are fascinating, beau-tiful creatures that can grow just as old as hu-man beings.
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TekstenBlue Blood
http://www.bluebloodbrand.com/brand/
Vormgeving & DesignAngelo Abdoelsamath
FotografieAngelo Abdoelsamath
Met dank aanBlue Blood
COLOFON