Blue Bite Media Kit (January 2013)

DELIVERING RELEVANT MOBILE ENGAGEMENT AT POINTS OF MAXIMUM INFLUENCE

VIEW THE BLUE BITE

DEMO?

YES

2 BLUE BITE OVERVIEW

•Enable OOH with mTAG® Platform (NFC & QR)

•Tap or Scan physical asset and…

− Buy products

− View rich media content

− Download apps

− Sign up for offers

• Full tracking and accountability


•mTAG® enabled with NFC & QR

•Tap mTAG® Placard to engage

•Digital CTA drives interaction

•Phones enabled out-of-the-box

•No external application (NFC)

• Free for consumers

− Deliver rich media content

− Drive app downloads

− Deliver coupons and offers

− Send users to mobile site

• Full tracking and accountability


Coasters & Table Tents

Business Cards, Tags & Labels

Coffee Sleeves, Placards & More


•Rich media content delivery

•Works with digital / static call-to-action (CTA)

•100% opt-in engagement

• Free for consumers

•Void of carriers

•Robust tracking

•Targeted remarketing

•High Handset Penetration

•95% Bluetooth

•50% WiFi


ONE BUY • ONE PLATFORM • ONE REPORT

Easily add Mobile to OOH Campaign in ANY Market

and ANY Media Type

New York • Los Angeles • Chicago • Philadelphia • San Francisco • Dallas • Boston • Atlanta • D.C. • Houston • Detroit • Phoenix • Seattle • Miami • Denver • Orlando • Sacramento • Pittsburgh

• Baltimore • Portland • Indianapolis • And More

• Billboards • Storescapes • Windowscapes

• Street Furniture • Bus Shelters • Phone Kiosks • Urban Panels

• Transit • Airports • Subway / Rail • Taxis

• Alternative • Digital Place Based • DOOH

• Cinema • Lobbies

• Retail • Malls • C-Stores • QSR


Nov ‘11

Dec ‘11 May ‘12 Apr ‘12

Oct ‘11 Sep ‘11

Jul ‘11

Jul ‘11 Aug ‘11

Oct ‘11 Apr ‘11 Jun ‘11

Dec ‘10

Feb ‘11

Nov ‘10 Sep ‘10 Oct ‘10 Jun ‘10

Feb ‘12 Jul ‘12

Sep ‘12 Aug ‘12 Nov ‘12 Dec ‘12 Oct ‘12


Video Content Delivery

Sweepstakes / Email Lists Web-based Mobile Games

Images / Wallpapers

Social Media


Application Downloads Coupons / Promotions

Interactive Scheduler / Customizer Maps / Location Relevant Offers


Currently Available Coming Soon HTC

Amaze

Samsung

Nexus S

Bold

9930

Galaxy

Nexus

Motorola Bullet

Samsung Wave

Motorola Jet

Blackberry Torch

Huawei Sonic

Nokia N5 / 801T

Panasonic Eluga

Samsung

Galaxy SII

Nokia

C7

LG

Viper

Sony

Xperia

HTC

One-X

Samsung

Galaxy SIII

LG

Optimus

HTC

EVO 4G

Nokia

Lumia 920


Consumers sees NFC enabled media at a venue (hyper-local interaction: 1-3in)

Consumer taps phone to media to download content/mobile app,

receive offer, launch site, buy item, etc

Consumer’s mobile device prompted with an “opt in/out” message (e.g. “Would you like to receive content

from Blue Bite via Bluetooth”)

Consumer selects “YES” and receives content directly to mobile device

Consumer connects to branded WiFi network (e.g. “BlueBite WiFi”)

Consumer opens browser, connects to any webpage and rich media content

is viewed / downloaded

CTA on digital screen with a large 2D barcode which can be scanned with

smartphone camera

Consumer will be driven to URL to download content/app, fill out form

Consumer sees CTA on digital screen or receives link via Bluetooth or WiFi

which directs him/her to mobile website “getthisnow.mobi”

Consumer can download content and/or mobile application that is

featured in campaign

Consumer sees CTA on digital screen and can connect via WiFi, WaP or QR

to the appropriate APP store to download mobile applications for all

major smartphone platforms


FEATURE

Proactively push content to phones (push vs. pull consumer action)

Compatible with smartphones

Compatible with non-smartphones

Always free to consumers

No need for external app download

Always wireless carrier-free interaction

Ability to micro-target location (<10ft.)

Continued mobile interaction outside of venue / original contact

Current consumer adoption / market penetration

ENGAGE WITH YOUR CUSTOMERS ON AS MANY HANDSETS AS POSSIBLE

Blue Bite Media Kit (January 2013)

Technology

Transcript of Blue Bite Media Kit (January 2013)