Bloomerangs Audience Loyalty

AUDIENCE LOYALTYSTRATEGIES, SOLUTIONS and SERVICES

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AUDIENCE LOYALTY is a set of STRATEGIES, SOLUTIONS and SERVICES that assist BUSINESSES in better UNDERSTANDING and SERVING their AUDIENCE


AUDIENCE LOYALTY OBJECTIVE

Turn your CUSTOMERS into FANS


AUDIENCE LOYALTY GOALS

REACH and ENGAGE your AUDIENCE

ANALYZE and UNDERSTAND your AUDIENCE

BEAT and OVERCOME your COMPETITORS


HOW?


SET yourINTELLIGENCE WORKFLOW

DEFINE and SEGEMENT yourAUDIENCE

CREATE and MANAGE yourLOYALTY PROGRAMS


BLOOMERANGS suggests a 6 STEPS INTELLIGENCE WORKFLOW to implement a successful loyalty framework

Data Acquisition

Data Analysis

Trend / Behavioral Analysis

Data Acquisition

Data Analysis

Trend / Behavioral Analysis

Communication

Decision Monitoring

Decision Making


BLOOMERANGS approach to DEFINING and SEGMENTING an audience is based on segmentation and correlation of various attributes related to a business, an exercise that results in the generation of what BLOOMERANGS calls an “Audience Relationship Management Cube”, or simply ARM Cube


In the following slides, we’re only correlating 3 attributes, to give you a feel of BLOOMERANGS Audience Relationship Management strategic thinking


Time Segmentation


Audience SegmentationTime Segmentation


Audience SegmentationTime Segmentation Offering Segmentation


Time / Audience Correlation



Time / Audience / Offering Correlation




CREATE and MANAGE yourLOYALTY PROGRAMS


BLOOMERANGS can easily customize its solution offering to MATCH and FEED the ARM Cube defined in the strategic phase


AUDIENCE LOYALTY being part of BLOOMERANGS’ Audience Relationship Management, is directly linked to the ARM Cube, and below are the various engines that are available for business people to use

the AUDIENCE LOYALTY INTERFACES ENGINEgives you the ability to capture consumer transactions through various means (Online, Mobile, Magnetic cards, Smart cards, credit/debit cards, RFID cards, etc.). The engine can be integrated with Point Of Sales, web portals, mobile phone, or used as a stand alone solution.

Barcode Readers

Smart Card Readers

RFID Card Readers

Magnetic Card Readers

Stand Alone Option

Point Of Sale Integration Option

Depending on the type of card and integration options that are going to be undertaken, client information can be split (or replicated) on the client’s card, and in your loyalty database. The right information architecture depends on the security and convenience levels that need to be met.

BLOOMERANGS has affiliate VISA and MASTERCARD certified partners that can help you create any type of plastic card (barcode, magnetic, smart card and RFID).

BLOOMERANGS partners can also help you print and emboss cards in-house, out-sourced, or combination of both to optimize operations and meet your enterprise’s quality standard

the AUDIENCE LOYALTY MANAGEMENT ENGINE gives you the ability to create and manage multiple loyalty programs, each having:- A specific loyalty scheme (points rate, discounts, etc.)

- A target audience (users, groups, etc.)

- A set of eligible products- A publishing schedule (start / end dates)

Below is a snapshot overview of the AUDIENCE LOYALTY MANAGEMENT ENGINE back-end administration

Loyalty Programs Listing

General Information

about a program

Loyalty Scheme used

Customer Profiling Scheduling

Loyalty Programs Listing

General Information

about a program

Loyalty Scheme used

Customer Profiling Scheduling

Scheme info

the AUDIENCE LOYALTY MANAGEMENT ENGINE can be managed by multiple users, each with specific rights and roles. For example, brand managers to access loyalty programs related to their brand, same for branch managers, category managers, country managers, and so on.

the AUDIENCE LOYALTY COMMUNICATION ENGINE gives you the ability to create, manage, schedule, broadcast and catch information to/from your audience through websites, web portals, Facebook, Twitter, Flikr, IPhone apps, IPad apps, IPod apps, Android apps, SMS, Text To Speech, etc.

Below is a snapshot overview of the AUDIENCE LOYALTY COMMUNICATION ENGINE news administration

News ListingGeneral

Information about a News

Publishing Information News Content

News ListingGeneral



Photo album

News ListingGeneral



Photo album

editorial

From that same perspective, Business users can manage articles, events, interactive banners, product catalogs, e-commerce, members areas, online advertising etc.

the AUDIENCE LOYALTY REPORTING ENGINEgives you the ability to manage, schedule and dispatch multiple reports for decision makers within your enterprise.

Reports are interactive (scorecards, dashboards, graphs, tabular, etc.). Reports can be informative, analytical or predictive, giving decision makers the ability to uncover trends & behaviors, score customers, drill down to find correlations and affinity between various attributes, and more.

Reports can be scheduled, created and delivered automatically in various formats (word, excel, HTML, Flash, PDF, etc.) to various people and through various means (Web, Email, IPhone, IPad, IPod, Black Berry)

Below are few sample reports that can be generated

Customer Acquisition and Retention

Customer Cross Sell Opportunities (Affinity)

Customer Loyalty

Customer Profitability

Customer Scorecard

Customer Segmentation

Customer Satisfaction

AUDIENCE LOYALTY from BLOOMERANGS is a turn key loyalty program management framework

driven by a dynamic and intelligent core engine, based on a leading Business Intelligence platform, Microstrategy 9 BI Suite


Manage Communicate

Analyze

Acquire

key strength of BLOOMERANGS’ AUDIENCE LOYALTY


MULTIPLE COMMUNICATION CHANNELS


UNIFIED MANAGEMENT PLATFORM


UNIFIED REPORTING PLATFORM


TARGETED COMMUNICATION

Bottom line of BLOOMERANGS’ AUDIENCE LOYALTY


REACH and ENGAGE

ANALYZE and UNDERSTAND

Conceptual overview of BLOOMERANGS’ AUDIENCE LOYALTY, taking into consideration that it is part of BLOOMERANGS’ Audience Relationship Management Framework


REACH and ENGAGE


Integration and flexibility of BLOOMERANGS’ AUDIENCE RELATIONSHIP MANAGEMENT

AUDIENCE RELATIONSHIP MANAGEMENT can seamlessly integrate with your existing systems (CRM, ERP, SCM, HRMIS, etc.) to get more insight about your customers and activities, and give you better analytics, behavioral analysis, trend analysis, and more, through a single reporting platform


REACH and ENGAGE


KEEP THEM INTERESTED

THANK YOU

[email protected]

+961 3 225 717+961 3 178 363

Bloomerangs Audience Loyalty

Business

Transcript of Bloomerangs Audience Loyalty