BlogWell New York Social Media Case Study: Robert Wood Johnson Foundation, presented by Larry...
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How Big Companies Use Social Media Larry Blumenthal Robert Wood Johnson Foundation New York City | April 29, 2009 “Using Social Media to Break Down Walls”
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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit http://gaspedal.com/blogwell/ In his BlogWell New York case study presentation, "Using social Media to Break Down Walls," Senior Communications Officer Larry Blumenthal describes how to engage and empower customers, provide a strong customer experience, reinforce brand, and respond to conversations about your products... the uses for social media in the for-profit world are fairly clear. In the world of nonprofits, social media often takes a different tack, focusing more on building bridges between an organization and others who are passionate about the same issues. Learn how one of the biggest and best, the Robert Wood Johnson Foundation, is using blogs, forums, Twitter, YouTube, and other social media to build partnerships and generate fresh ideas. Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
Transcript of BlogWell New York Social Media Case Study: Robert Wood Johnson Foundation, presented by Larry...
How Big Companies Use Social Media
Larry BlumenthalRobert Wood Johnson Foundation
New York City | April 29, 2009
“Using Social Media to Break Down Walls”
Breaking Down Walls:Using Social Media to Build Partnerships and
Generate Fresh Ideas
Larry Blumenthal
Robert Wood Johnson Foundation
April 28, 2009
Founded:1972
Based: Princeton ,N.J.
2008 Grants: $523 million
Research:Second Largest Funder of Research
Contributions: • 911 System• End-of-Life Care• Tobacco Cessation
Hobbies:Square Dancing, Inventing New Pudding Flavors
What We Do
• Give Ideas Wings
• Build Partnerships
• Help Set Agenda
• Share Knowledge
Library of Congress, Prints & Photographs Division, LC-B2- 2542-5
Launched: August 2006
Goal:Generate conversation, feedback and new ideas to pursue
Launched:April 2009
Goal: Join the conversation on health reform, provide perspective and context
Launched: December 2008
Audience: Over 650 followers
Goal: Connect with others who can make a difference on our issues
Launched: December 2008
Goal:Tap into the wisdom of the crowd
Launched:April 2009
Goal:Share our story
Launched:Earlier this year
Goal:Pilot new ways of generating ideas from field
Results:285 entries from 21 countries
History:Five competitions so far
Projected Launch Date:June 2009
Goal:Pilot new way of Interacting with field, generating ideas
Lessons Learned
• Strategy is helpful
• Baby steps are OK
• Start conversations
• Create connections
• Harder than it looks
• A different lens
The New York Public Library. New York Public Library Archives.
Discussion
Larry BlumenthalRobert Wood Johnson Foundation
Library of Congress, Prints & Photographs Division, LC-USF35-367
How Big Companies Use Social Media
Learn more about upcoming and past BlogWells:http://gaspedal.com/blogwell
