Introduction to BlogWell San Francisco, presented by Andy Sernovitz
BlogWell Atlanta Social Media Ethics Briefing, presented by Andy Sernovitz
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Transcript of BlogWell Atlanta Social Media Ethics Briefing, presented by Andy Sernovitz
1. Require disclosure and truthfulness in social media outreach.
2. Monitor the conversation and correct misstatements.
3. Create social media policies and training programs.
Three Guides for Safe Social Media Outreach
November 8, 2011 | Atlanta
Who are you?
Were you paid?
Is it an honest opinion based on a real experience?
November 8, 2011 | Atlanta
Checklists for every situation
Customize for your team
• Disclosure of Identity• Personal and Unofficial
Participation• Truthfulness• Outreach and Advocacy
Campaigns• Agency/Contractor Disclosure• Vendor Questionnaire• Policies and Training
Disclosure Best Practices Toolkit
November 8, 2011 | Atlanta