Nicholas MontemaggiDigital PR – Project Manager Blogville

Emilia Romagna Region Tourist Board, ItalyWorld Travel Market 13, Tuesday 5 November 2013, ExCel London

the apartment…

• wi-fi in the apartment

• mobile wi-fi when out of the apartment

• survival pack of typical products

• help in organizing the activities

• Master of the House 24/7

Objectives of the #blogville campaign

• awarness creation

• interception of the existing

tourist stream in Italy

• content generation

• brand exposure

• online reputation

2 years of #blogville…

• 120 bloggers (Brasil, China, USA, Australia,

Uk, Germany, France, Finnland, ecc.)

• 9 months project

• + 500 published blogposts

• + 7.000 shared pics/videos

• + 700.000 visitors on the different posts

• + 20.000 shares of the single blogposts

…that talk about Emilia Romagna!

#blogville 2013*

• reach: 3.8 M

• exposure: 148.3 M

• tweets: 11 k

• contributors: 1.8 k

*time range: 29th April – 29° July 2013

• published posts: 495

• total likes: 8.501

• total comments: 1.006

• total shares: 304

• content: 1.005

• likes: 51.695

• comments: 2.988

• published posts: 77

• total repost: 2.694

• total comments: 1.387

www.blogville-emiliaromagna.com