Blogs, Media And The Classroom

Blogs, Media and the Blogs, Media and the ClassroomClassroom

Dr. Peter CullenDr. Peter CullenFaculty of Foreign Languages and LiteratureFaculty of Foreign Languages and Literature

University of Urbino Carlo BoUniversity of Urbino Carlo Bowww.cl4englishlistening.wordpress.comwww.cl4englishlistening.wordpress.com

www.ithg.wordpress.comwww.ithg.wordpress.com

Parliamo di DidatticaParliamo di DidatticaUniversity of Urbino 2008University of Urbino 2008

Marshall McLuhan: Understanding MediaMarshall McLuhan: Understanding Media

Canadian media theoristCanadian media theorist

““Understanding Media: The Understanding Media: The Extensions of Man” Extensions of Man” (1964)(1964)

Media Media are extensions of are extensions of human senseshuman senses

Lectured via TV to more Lectured via TV to more than 400 students in than 400 students in 19641964

McLuhan: 1911-1980McLuhan: 1911-1980

Marshall McLuhan: Understanding MediaMarshall McLuhan: Understanding Media

The extension operates as a The extension operates as a ratio between environmental ratio between environmental input and human perception.input and human perception.

The extension can become out of The extension can become out of proportion to the perception, proportion to the perception, becoming itself the message.becoming itself the message.

The media is the messageThe media is the message

Media Media may also may also amputate amputate human human perception.perception.

What is Communication?What is Communication?

The language process uses a The language process uses a codecode to to communicatecommunicate a a messagemessage from a from a producerproducer to a to a receiverreceiver – but: – but:

Each variable depends on its relationship to the other Each variable depends on its relationship to the other variables for understanding to happen.variables for understanding to happen.

ProducerProducercodecode

messagemessage

communicationcommunication

receiverreceiver

understandingunderstanding

Feedback loop at each Feedback loop at each stagestage

MEMORYMEMORY

Understanding Media in LearningUnderstanding Media in Learning

The multi-media classroom:The multi-media classroom:

Many forms of media, to facilitate communication of Many forms of media, to facilitate communication of

MESSAGEMESSAGE

Multimedia classrooms became fundamental to North Multimedia classrooms became fundamental to North American teaching qualifications by 1996 American teaching qualifications by 1996

HistoryHistoryLanguageLanguageSciencesSciencesMath, etc., etc., etc.Math, etc., etc., etc.

Understanding Media in LearningUnderstanding Media in Learning

The multi-media The multi-media classroom:classroom:

Dual-code learningDual-code learning

Multi-media and the MessageMulti-media and the Message

Classroom problems: Classroom problems: learning styleslearning stylestime/scheduletime/schedulespace/distance to messagespace/distance to message

Today Multi-Media = Digital MediaToday Multi-Media = Digital Media

Digital media changes Digital media changes our access to our access to memory.memory.

Portable and easily Portable and easily transferrable transferrable memorymemory

Network structure is Network structure is the keythe key

Goal: Many to many Goal: Many to many communication of communication of messagemessage

ACCESS TO INFORMATIONACCESS TO INFORMATION


Distance educationDistance education

Digital media allows Digital media allows much greater much greater accessaccess

But which formats But which formats work?work?

These questions These questions have practical have practical and cultural and cultural answers.answers.


Many to Many communication drives wiki-learningMany to Many communication drives wiki-learning

WikipediaWikipedia

WikimediaWikimedia

YoutubeYoutube

SlideshareSlideshare

FacebookFacebook

MyspaceMyspace

BloggerBlogger

WordpressWordpress SkypeSkype

Understanding Media in TeachingUnderstanding Media in Teaching

Jukka KorpelaJukka Korpela(U Helsinki Network IT spec. (U Helsinki Network IT spec. 2001)2001)

Language differences. Language differences.

On the Internet, for example, On the Internet, for example, the lingua franca is badly written and poorly understood English..

Some people use it as their native language; other Some people use it as their native language; other learned some of it from various sources.learned some of it from various sources.

In any case, whatever you say will be interpreted In any case, whatever you say will be interpreted in a myriad of ways, whether you use idiomatic in a myriad of ways, whether you use idiomatic English or not. English or not.


Cultural differences.Cultural differences.

Whatever you assume about the recipients of your Whatever you assume about the recipients of your message - the wider the audience, the more of them message - the wider the audience, the more of them will fail to meet your assumptions.will fail to meet your assumptions.

On the Internet, this virtually guarantees you will be On the Internet, this virtually guarantees you will be misunderstood. What you intend to say as a neutral misunderstood. What you intend to say as a neutral matter of fact will be interpreted (by different matter of fact will be interpreted (by different people) as a detestable political opinion, a people) as a detestable political opinion, a horrendous blasphemy, and a lovely piece of poetry. horrendous blasphemy, and a lovely piece of poetry.


Intercultural Intercultural communication is communication is about learning to about learning to understand message understand message across cultural across cultural histories.histories.

AssumptionAssumptionBeliefBeliefParticipationParticipation


Personal differences.Personal differences.

Any assumption about the prior knowledge on the Any assumption about the prior knowledge on the subject matter fails for any reasonably large subject matter fails for any reasonably large audience.audience.

Problems ofProblems of

timetime

energyenergy

learning background/culturelearning background/culture

prioritypriority

equipmentequipment


Blogging:Blogging:

Managed Managed many to manymany to many communication. communication.

Functions: Functions:

PostingPosting

Specific resource or topic pagesSpecific resource or topic pages

Media uploadMedia upload

Links to other web-sites or blogLinks to other web-sites or blog

www.cl4englishlistening.wordpress.comwww.cl4englishlistening.wordpress.com

Media and Learning: Food for ThoughtMedia and Learning: Food for Thought

Blogs, online, multimedia:Blogs, online, multimedia:

permit permit relativerelative and and selectiveselective participationparticipation

learning on demand requires learning on demand requires greatergreater

organisational skills on the part of organisational skills on the part of the studentthe student

accentuate the personal accentuate the personal consumption of message:consumption of message:

cultureculturelanguagelanguage

Blogs, Media And The Classroom

Education

Transcript of Blogs, Media And The Classroom