Blogs: Changing The Way Businesses Talk To Customers
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Transcript of Blogs: Changing The Way Businesses Talk To Customers
the world is
noisy
traditional marketing less effective
businesses want to be
heard by their customers
we are numb to the din
less trusting of “Interruption Marketing”
new communication
channel using
Blogs
Learn how to
use Blogs to
break through
the noise &
be heard
Post
Entries are time stamped
Anatomy of A Blog
Tools to help readers
can includePodcasts & Vlogs
Blogs encourage two way communications
Comments available on Posts
From: Naked conversations by Robert Scoble & Shel Israel, JW Wiley, 2006
Blogging’s Six Pillars
readers feel a connection readers feel a connection to you and your businessto you and your business
customers & prospects
know when to listen &
how to find you
RSS or Feeds let them know when there is a new post
readers subscribe to your Feed & get notified when a new Post is made
get notified of new posts via email
readers review posts using a feed
reader
comments
invite new readers
communication is
two-way
readers can talk back
your comments leave
trackbacks to your Blogs
at other Blogs
improved search rankings
& tools bring new readers
search engines
optimized for
fresh text content
blog search engines
Blogs support
marketing
that is really
talking & listening
react positively when you are talked about
to
contribute to your business
Blogs invite readers
are you ready to
jump into the
Blogosphere &
be heard?
trying to be trying to be heard above the din heard above the din
& & better serve your better serve your customerscustomers
Learn how to
use Blogs to
break through
the noise &
be heard
tap into this new communications channel –
Conversational Marketing
now…
you are being heard