BlogPaws 2010 West - Social Media Strategy that Works for You - Lena West
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How to Leverage Social Media to Build Your Brand AND Get More Business
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Lena West, of xynomedia, spoke on developing a sustainable social media strategy that works for you at the BlogPaws 2010 West pet blogging and social media conference in Denver on September 9-11, 2010.
Transcript of BlogPaws 2010 West - Social Media Strategy that Works for You - Lena West
Developing a Sustainable
Social Media Strategy
that Works for YOU
How to Leverage Social Media to Build Your
Brand AND Get More Business
When you understand the drivers, you understand the game.
Video: Social Media Revolution
Leverage Point #1:
The Imperative
Leverage Point #2:A Word About ‘Experts’
award-winning social media consultant, blogger, speaker, journalist and technologist
experienced social media strategist and developer
columnist and blogger for Entrepreneur Magazine
expert blogger for FastCompany Magazine
Use your ‘why’ to guide you.
Leverage Point #3:
Your ‘Why’?
Examine your marketing.What’s working?
What’s not?
Leverage Point #4: No Social Media
Haystacking
Selecting the wrong tool is costly.
Leverage Point #5:Right Tool for the Job
Use your calendar ruthlessly.
Leverage Point #6:Make a Date!
Stay organized.Stay in control.
Leverage Point #7:Cool, Calm &
Collected
Which services/tools will you use?Which will you ignore?
Leverage Point #8: Create Your Short
List
Leverage Point #9:
Set BoundariesWho will you “friend”?Who will you ignore?
Set rules for each service.
Social media doesn’t replace anything; it’s like make-up
– it enhances.
Leverage Point #10:Avoid New ‘Wheels’
Have something to say and be willing to say it.
Use ‘The Reciprocity Rule’
Leverage Point #11:
Get Business!
On track or not?Recognize a derailed effort.
Triage & troubleshoot.
Leverage Point #12:
Measure
All Together Now…
* The Imperative* ‘Experts’* Your ‘Why’* No Haystacking* The Right Tools* ‘Dating’
* Calm & Cool* Your Short List* Boundaries* New Wheels* Get Business* Measure
Questions?
Q&A
Lena L. West - xynoMedia
www.twitter.com/LenaWest
914.377.0600
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