COCC Blogging by Suzanne Bell

COCC Blogging

by Suzanne Bell http://www.linkedin.com/pub/suzanne-bell/6/939/296 @BellMarketing http://coccblogging.wordpress.comSuzanne@bellmarketinggroup.com

Agenda

IntroductionsClass expectationsBlogging lectureBreakBlog platform reviewRetrieved online at stocksnap.io

Introductions

NameCompanyWhy are you taking this class?Retrieved online at stocksnap.io

Intel successful because they became the chip of choice before people knew what chips do.Not a consumer message, rather a business message to your customerPush service and how makes doing business better, more effective not push technology buzz words

What is a blog?

4

source: https://codex.wordpress.org/Introduction_to_Blogging

Blog platforms

5

ChoosingPurposeTechnologyEast of useSEOCosts

comparison 6

Blog Platforms Cont.

7

Why Blog? Blog =original contentthought leadershipshareable information that promotes company as a go-to resourcedialogue with your audiencebetter ROI for sales.

What is Content Marketing? content marketing is the art of communicating with your customers and prospects without selling (via contentmarketinginstitute.com)

9Our Market

TextRetrieved online at dr4ward.com

Digital Shift in Media Consumption

10

The (Digital) Sales Funnel

11

Purchase Decision Influence

12

Smart Marketing: Inbound vs. Interrupt

13

Smart Marketing: Inbound vs. Interrupt

14

The 3Cs of SEO

15

Content

Code

Credibility

Slicing The Pie

16

SERP Real Estate Breakdown

17

Digital Ad Spend Breakdown

18

Mobile Search

19Search is still the core discovery tool with mobile users (54%) Google mobile search offers different icons, results & ad formatsMobile search surpassing desktopMobile search shifting to appsNon-responsive sites will be penalized

http://adage.com/article/digital/study-mobile-search-shifting-google-mobile-apps/293560/http://www.emarketer.com/Article/Mobile-Search-Will-Surpass-Desktop-2015/1011657http://searchengineland.com/google-continues-testing-mobile-friendly-notices-search-results-time-text-version-205833http://www.socialmediatoday.com/marketing/2015-03-08/google-businesses-you-have-until-april-21st-get-mobile-friendly

20

21

22Greatest Challenge

Great Content = Mastering The BasicsKnow your audienceKnow your resourcesKnow your voiceDialogits not about pushing content.Retrieved online at marketingthink.com

Know your audience.Who is your target audience?What matters to them?How can your company matter to your audience?What unique perspective can your company offer?Why do you want to begin? Retrieved online at marketingthink.com

25Great Content Recipe = NewsTimelySignificanceProximityProminenceHuman Interest

source: http://www.mediacollege.com/journalism/news/newsworthy.html

Retrieved online at dr4ward.com

26Great Content ToolsHootsuite.comVisual.lyBootstrap.com 17 Amazing free photosCanva.comGo Animate.comHubspot.com blog visual content marketing

Example format and voice. Videohttp://www.youtube.com/user/charlestrippyhttp://www.willitblend.comPhotohttp://twistedsifter.comArticle-focusedhttp://www.theverge.com