Blogging Workshop for Startups - Overview.
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Transcript of Blogging Workshop for Startups - Overview.
Overview for startups | Kolkata Bloggers.Email: [email protected]
Startups & Blogging
i2i: Ideas to Implementations.
Execution
NOMADIC CLOUDS (Upcoming project of Kolkata Bloggers)
EXAMPLE:
NOMADIC CLOUDS Phase #1: Generate Content, Increase Reach.
EXAMPLE:
NOMADIC CLOUDS Phase #2: Generate Content creators, Increase Reach.
EXAMPLE:
Know what you want to Blog about. Dependencies: a.Knowledge. b.Clarity of thoughts. c.Human Resource & funds.
What to Blog about?
• Discover Keywords. • Google AdWords. • Related Keywords.
• Understand Traffic (Demand).
• Set Goals. a. Based on your Product / Service.
b. What NEW are you offering that differentiates you from the crowd?
c. Subtle ways of promoting yourself:
a. CSR Activities
b. Workshops & Hackathons
c. Taking Thought Leadership.
What to Blog?
Recipes of a successful Digital presence.
Components of a BLOG.
I BLOG.How would people find me?Important question.
a. Over Google and Search Engines.
b. Over Social Media.c. Word of Mouth.
Discovering a Blog.
??
ConversionConversion
ConversionConversion
Reach: 100,000Visitors: 1000
Inquiries: 10
Sales: 1
Profit: 55,000
Optimisation helps you increase the conversion percentages.
Conv.: 1%
Conv.: 1%
Conv.: 10%
ConversionConversion
Reach: 100,000Visitors: 3000
Inquiries: 90
Sales: 9
Profit: 6,15,000
Conv.: 3%
Conv.: 3%
Conv.: 10%Establishing Domain Authority
Convincing visitors.Emphasis: Content, UI & UX.
Growing Influence.Emphasis: SEO, Social Media.
• 40,000 “Likes” on page. Reach is 100. Why? • Is my content interesting enough?• Is the promotional graphic good to attract?• Is the text turning people off? • % People clicking on the link. • Am I posting it when people are online? • What is the first level interaction with
crowd? • How is the crowd perceiving the brand?
• Analyse disconnect. Improve performance.
a. Total Site Traffic.b. Traffic to a particular post. c. % Traffic sending an inquiry.
a. Is the CTA visible?
d. % Traffic dropping off. a. Is the content not sufficient?
b. Is this not what s/he was searching?
c. Are there no related posts?
e. % Traffic not reading the post.a. Is it too long?
b. Is the message not articulated?
Understanding Analytics.
Why Blogger Engagement Programmes?You search for a brand. a.Be visible elsewhere. b.Get link backs and improve SEO. c.Get positive reviews. d.Remove negative reviews. e.Influence others & Establish brands.
Ask Questions.Ask Questions.
Arjyak Bhattacharya(Co-Owner, Kolkata
Bloggers)Arjyak@KolkataBloggers.
com9804814112
Anirban Saha (Founder, Kolkata
Bloggers)[email protected]
om9903055542
Stay in touch. Thank you.