Blogging & social media for your business carlow ceb & wales
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![Page 1: Blogging & social media for your business carlow ceb & wales](https://reader035.fdocuments.us/reader035/viewer/2022081515/5550a279b4c90595208b4d70/html5/thumbnails/1.jpg)
Social MediaBlogging/Facebook/TwitterWhy Your Business Needs
Them
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Garrendenny Lane Blog
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Garrendenny Lane Blog
• Started Jan 2008• 40% of sales in first year – from the blog• First PR from Blog – March 2008• Frequent PR• Credibility• Brand Awareness
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Blog = Open Door/Open for Business
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Blog = Fresh Product Displays
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Advantages of Business Blogging
• Showcase your product/service• Talk about the benefits of product/service – add value• Expertise & Credibility• Improved SEO for your Website• Google Keyword research tool• Personality of your business/staff/you• Communicate with customers• Cost effective• Increased sales• Call to action
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AIDA approach to blogging
• Attract – readers with a good headline e.g. 10 tips to / How to / Probably the best xxxx ever
• Interest – Interest them in your offer/info• Desire – Make them want it but don’t give all
the information away.• Act – end with the “Call to Action” that you
want them to take
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Facebook Business Pages
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Why Use Facebook
• Your customers are there• Developing Relationships / Show Personality• Brand Awareness• Update Once A Day• Interact with those who comment• Reward your Fans• Direct them to blog/website
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Twitter for Business
• 140 characters – short and sweet• Brand Awareness• Community/Personality• New customers• Drives traffic to blog/website
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Social Media for You
• Blog = Core• Free Publicity• Brand Awareness• Relationships• More Business
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Find Me At:
• Lorna Sixsmith• www.garrendennylane.com• www.facebook.com/GarrendennyLane• www.write-on-track.com• www.facebook.com/Writeontrackresults• www.linkedin.com/in/lornasixsmith