Dun Laoghaire-Rathdown County Enterprise Board

3rd November 2009

Overview• Reasons for blogging.•Irish Landscape.•How to set up a blog.•Choices.•Case studies.•Analytics.•Promotion.

Why bother !

•To present a more human face 79% •To build a community around a brand 75%•To provide expert advice in a sector 75%•To improve visibility in search engines 73%•To provide news/updates on business 64%•To manage reputation online 61%•Enable customer feedback 46%•To manage content 14% *

•Irish Internet Users who read blogs 22% +

*IIA Business Blogger Survey 2009+ Edelman Trust Baramoeter

Irish Landscape – A snap shot• 4,000 plus active blogs.•Diverse groups. Able to support multiple awards.•Collaborative group.•Blog output being distributed wider.•Some highly prolific and vocal.•Microblogging/Twitter influence.•Main updated site content.•Media covering blogs and blogging.•Lots of multimedia content used.•International links being fostered.

Blogging – How to Set Up

What does it look like!Outside World View Your View of the Blog

What does it look like!

Choices

•Free or hosted•Domain Name.

Hosting Content

Resources

• 6 hrs a week.•Design

Rules Promotion

Content Generation.•Decide on interest area and focus of blog.•Post on other blogs.•Decide on frequency of posting.•Posts should be personal.•Interview other people.•Hyperlink articles, Tag.•Reply to comments.•Scour internet for interesting topics.•Manage your RSS feed.•Test out new multimedia.•Link to other related bloggers.•Sense check with technorati.•Try out different widgets.

Case StudiesRepak – www.recyclemore.ie

Case Studies•Pudd

Case StudiesPuddleDucks •Credibility

•Community•Networking•Findability•Sales•Wordpress• 2 - 3 times per week.• 5 - 6 hours.•42/100 search

Analytics.1. Set Targets.2. Set up Google Alerts.3. Google Analytics.

Blogger PromotionSubmit to •Google, technoratti, Blog Directories, social media•Awards, email signature, business cards, press release

Where to from here!

Questions?

Eoin Kennedy,Associate Director,Slattery CommunicationsTel: +353 1 6614055Web: www.slatterycommunications.ie, Blog: www.eoinkennedy.ie/blogTwitter: twitter.com/eoinkLinkedIn: www.linkedin.com/in/eoinkennedySkype: eoin.kennedy1 Facebook: EoinKennedy