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Blogging Like A Rockstar - 2014 WordCamp Presentation
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Transcript of Blogging Like A Rockstar - 2014 WordCamp Presentation
Business Blogging Like a Rock Star
3 Rock Star Reasons to Blog
• A business blog allows you to talk to your customers and potential customers.
• A business blog allows you to position yourself, your employees and your company as an expert.
• A business blog can seriously impact your company’s search engine rankings.
Talk to Your Customers and Potential Customers Blogging + Business
Start Me Up
Your company’s blog is your direct line of communication with customers.
I Can’t Get No…
A business blog allows you a longer form to explain your business, answer common questions, and deal with crises.
Wild Horses A business blog builds the relationships that encourage repeat business.
Positions Yourself and Your Company as Experts Blogging + Business
I Want to Hold Your Hand A blog gives your company a voice and a personality.
Eight Days a Week A blog allows your staff to demonstrate their expertise.
Across the Universe A blog can be a tool to publicize good things you are doing.
Significantly influences search engine rankings Blogging + Business
Love Me Tender
A blog provides the content that search engines love.
434%Companies that blog have
more indexed pages
Q
DF
Are You Lonesome Tonight?
A blog is a way to target long-tail keywords that bring in more customers.
2,000%Distribion’s Web traffic is up
40%Distribion’s revenue is up
Attorney
Divorce Attorney
St. Louis Divorce Attorney
Hound Dog
Wordpress plug-ins optimize SEO.
A Small Business
Owner’s Two Best Friends:
JetPack & Yoast’s SEO
Streamline Your Digital Marketing to Work For You, Not Against You
Monitor and Adjust Accordingly