BLOGGINGJuliet Davis

Blogger Instant Death

grammar/spelling/punctuation errors

promotional writing inaccurate information boring/self-centered

writing forgetting who your

audience is Lack of editing/revision

The 7 Deadly Sins of Blogging

Selfishness: Give more than you receive. Sloth: Blog irregularly. Impatience: It takes a while to get a following. Lameness: Provide content of value,

not content that primarily benefits you. Identicality: Get inspired by other writers,

but don’t copy them. Irrelevence: Choose topics that will

interest your audience. Boorishness and Selfishness: “It ain’t about you.”

Link to Web SiteHow to Write Headlines That Work

Ask a question.Share an anecdote.Invoke the mind’s eye.Use an analogy, metaphor, or simile.Cite a shocking statistic.

Name 5 Simple Ways to Open a Blog with a Bang

Group Exercise

Imagine you are writing a blog post about copyright and fair use (or any other topic that could benefit someone in your profession).

Think of one chunk of information you would use to focus your blog post (e.g., copyright registration, fair use, release forms, etc.).

Write a possible headline for the blog post and the first sentence or two of the opening.

We will share these in class.

Resources

www.copyblogger.com:“The 7 Deadly Sins of Blogging”“How to Write Headlines That Work”“Simple Ways to Open a Blog with a Bang”

QUESTIONS?