Blogging for Your Business - monicakwise.files.wordpress.com · Blogging Statistics - 53% of...
Transcript of Blogging for Your Business - monicakwise.files.wordpress.com · Blogging Statistics - 53% of...
Blogging for Your Business
Katerina Schroeder, Bethany Chronister, Randi Beldon,
Monica Wise
#Blog4Biz
History of Blogging - Relatively new platform for businesses - First blog: January 1994 on links.net made by
Justin Hall - “Personal Homepage”
- Most popular blogging site at the beginning was “LiveJournal” but “Blogger” in 1999: Brought the platform to common usage
- Politicians used them a lot for campaigning - 2001: “meta-blogging” and how-to’s became
popular - Commenting - Mid 2000’s: blogging goes mainstream
#Blog4Biz
Blogging Statistics - 53% of marketers say blogging is their top content marketing priority- 43% of people admit to skimming blog posts- Blog articles with images get 94% more views- Companies who blog receive 97% more links to their website- 94% of people who share posts do so because they think it might be helpful to
others
#Blog4Biz
Why is Blogging Useful?- Increase website traffic - Create opportunities for your publics to share - Connect customers to brand - Humanizing the company - Develop unique content for social media sites - Build stronger relationships
#Blog4Biz
What Would You Even Blog About?- Advancements in your company, industry,
etc… - Ways that your organization shows its
values - Highlighting employees - Readers want to learn something new - Readers want to solve a problem
- Share tips, tools, and tutorials
#Blog4Biz
When to Blog and Formatting - Consistency
- Weekly
- Bi-Weekly
- Organization and accessibility- Organize blogs into a few different
categories so readers can quickly find
what interests them
- Include tags in blogs to attract more
attention
- Utilize headings to clearly define
content
- Social Media platforms
#Blog4Biz
Blogging Tips- Be relevant to your audience- Quality over quantity - Create a click-worthy title- Add visuals - Answer your customers’ questions- Analyze the data
Places to Blog- WordPress.com
- Medium.com
- Blogger.com
#Blog4Biz
Companies using Blogging Effectively- ModCloth Blog
- https://blog.modcloth.com
- Chase Bank- https://www.chase.com/news
- Coca-Cola - https://www.coca-colacompany.com/coca-cola-unbottled
#Blog4Biz
The Future of Blogging- Types of blogging that has evolved:
- Vlogging
- Podcasts
- Emphasis on multimedia - Has begun to support other platforms like Tumblr - How it is accessed will likely evolve - The power of authenticity
Questions?
Contact Information:
Monica Wise: [email protected]
Randi Beldon: [email protected]
Bethany Chronister: [email protected]
Katerina Schroeder: [email protected]