Blogging for Business

Lesley Morrissey

Lesleywriter

Why blog?

• Share knowledge• Educate others• Develop your reputation as an

expert• Keep your website updated and

fresh• Create content for social media

Lesleywriter

What to blog

• Tips or ‘How to’ items• 3 mistakes people make

… around your expertise• Comment on relevant

news or industry situations

• Answer a question you’re often asked

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What else to blog

• Review a relevant book, video, course

• Simplify an aspect of your business for non-experts

• Explain why you’re different to other people in your business

• Interview someone relevant to your business

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Even more blog ideas …

• Post a testimonial you’ve received

• Talk about one of your suppliers – only ever positively

• Give information on a special offer or new product launch

• Post statistics about your success

“Wow

!”“Fantastic Service!”

27%

increase

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How to blog

Talk to someone else who writes better than you do

Do a video and post that (YouTube)

Write it yourself

Do an audio recording and post that (Audioboo)

Post an infographic

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How long should a blog be?

As long as it needs to be to get your message

across

Nearly 500 words

Nearly 70 words

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How often should you blog?

Anything from daily to monthly

I recommend: 2-3 times a month as a minimum

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• On your own website – adds fresh content and search engines love it

• On a dedicated blog (ideally linked to your website)

• As a guest blogger• On open blogs

Where to blog

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Tips to make your blog a good marketing tool

• Add images to give the words life and energy

• Add tags (keywords) to improve SEO

• Promote on social media – not just on the day you post, but again and again (unless it’s topical) – and always include a link back

Marketing, Promotion

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Making one blog go much further

• Turn the blog into a set of tips to post on social media

• Use the blog as a newsletter• Turn 2 or 3 blogs into an

article, report or white paper• Collate a series of blogs into

an ebook• Restructure it as a webinar• Offer it as a free video tutorial

on your website (and YouTube)

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Finally …

Never write anything you

would not want your clients to read

Lesleywriter

• Strategy One

• Strategy Two

Improve your online marketing

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