Blogging and the blogosphere through the eyes of software and search engines

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The blog as database Blogging and the blogosphere through the eyes of software and search engines Anne Helmond, PhD candidate at the University of Amsterdam @WordCampNL, 31 October, Utrecht.

Transcript of Blogging and the blogosphere through the eyes of software and search engines

Page 1: Blogging and the blogosphere through the eyes of software and search engines

The blog as databaseBlogging and the blogosphere through the eyes of

software and search engines

Anne Helmond, PhD candidate at the University of Amsterdam @WordCampNL, 31 October, Utrecht.

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Research on blogging

1. Freshness Fetish

2. Software-Engine relations

3. Template Culture

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1: Freshness Fetish

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UPDATE!

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I’m Sorry Blog

© danielgebhart.com

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Blog Abandonment

© Wefeelfine

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2: Software-Engine Relations

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The Life Cycle of a Blog Post, From Servers to Spiders to Suits — to You

© Wired/Infographic: Build

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This graph animation illustrates the reach over time of a blog post

© Matthew Hurst

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This a hyperbolic display of blogs using both the WWE and the ICWSM 2007 data sets.

© Matthew Hurst

The blogosphere visualized

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Visible blogosphere

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The blogosphere according to the engines

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Software optimized for the engines

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blog comments do not count for the engines

Software optimized for the engines

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blog comments do not count for the engines

Software optimized for the engines

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Software-engine symbiosis

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Software-engine symbiosis

default settings

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Engines are the starting point of the blogosphere

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Engines segregate web spheres

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3: Template Culture

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Software Culture

“We live in a software culture - that is, a culture where the production, distribution, and reception of most content is mediated by software.” Manovich (2008)

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Template Culture

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“h4ck3r” Culture

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Database Culture

CLI WordPress Theme

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Widget Culture

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The Widgetized Self

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Thank you!Questions?

www.annehelmond.nl

@silvertje