Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

27
Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1

Transcript of Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Page 1: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Bloggingand

E-retailing

Debbie WeilAuthor of The Corporate Blogging Book

Oct. 20, 2008

1

Page 2: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

1. Retail blogs (and Twitter)

2. Good writing

3. Defining community

4. The importance of walking the talk

Let’s talk about…2

Hey, ask questions!

Page 3: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Does your brand need a blog?

3

Page 4: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Fear

Why aren’t more CEOs Why aren’t more CEOs and companies blogging?and companies blogging?

• of being criticized

• of losing control

4

Page 5: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

“We shop, therefore we blog”

5

Example on page 66 in my book

Page 6: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

800-CEO-Read blog 6

Another example on page 66 in my book

Page 7: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Zappos.com blogs 7

Page 8: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Zappos on Twitter 8

Page 9: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Zappos CEO on Twitter 9

He has15,081 followers and he’s following 17,573 Twitterers

Page 10: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Why do these e-retail blogs work?

10

Page 11: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

11

Page 12: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

You want to be #1 in the online conversation about your brand

12

Page 13: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

What else?

13

Page 14: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

“It’s the content (and the writing), stupid”

1. Simplicity2. Unexpectedness3. Concreteness4. Credibility5. Emotion6. Story

- from Made to Stick

14

Page 15: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Good blogging is good writing and good writing is

storytelling…

15

Read Andrew Sullivan’s essay, “Why I Blog” in Nov. 2008 issue of The Atlantic Monthlyhttp://www.theatlantic.com/doc/200811/andrew-sullivan-why-i-blog

Page 16: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

To blog successfully, take off your marketing or PR hat and adopt a new mindset…

Deliver value without selling

16

Page 17: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Let’s define community

17

From Seth Godin’s new book, Tribes**:

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.”

** Highly recommended

Page 18: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Blogs are one piece of the social media puzzle

How do you use these tools to create community?

18

Page 19: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Get to know the tools. You’ll be ahead of the game.

19

Page 20: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

- One in 5 U.S. adults has no landline

- 49% of young adults (18 – 29) are cell phone only users

Harris Poll April 4, 2008

20

Mobile

Page 21: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Parting Thoughts

21

Page 22: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

This is a This is a revolutionrevolutionThis is a This is a revolutionrevolution

22

Page 23: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

23

Page 24: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

24

Page 25: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Walking the Talk

25

How many of you have your own blogs?

How many of you are Twittering?

Page 26: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Selected ResourcesBooksGroundswell (Charlene Li and Josh Bernoff 2008)New Rules of Marketing & PR (David Meerman Scott 2007)The Corporate Blogging Book (Debbie Weil 2006)

Tribes (Seth Godin 2008)

Blog / Social Media Toolswww.blogpulse.com/trend (search/compare your brand)www.technorati.com (blog search engine)http://news.google.com (get email alerts for your name or brand)www.twitter.com (the new micro-blogging)

26

Page 27: Blogging and E-retailing Debbie Weil Author of The Corporate Blogging Book Oct. 20, 2008 1.

Thank you! 27

Please visit me online www.debbieweil.com

Subscribe to my blog atwww.debbieweil.com/blog