Blogging & Alliances
18
Blogging & Collaborations December 2, 2010 Meeting
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This presentation was part of the iAM Meeting on December 2, 2010 on blogging and building blogging alliances. The purpose of the gathering was to discuss how blogging can be used to build an authentic brand and build alliances among bloggers based on a common vision, desired audiences, and collaborative learning goals.
Transcript of Blogging & Alliances
Blogging & CollaborationsDecember 2, 2010
Meeting
Our Path Today...About BLogging
• What?
• Why?
• How?
• Strategy
• Tips
Blogging Alliances
• Purpose
• Types
• Creating Alliances-Our Sangha
What is Blogging?
Why Have a BLOG?• Inspire
• Share & Educate
• Organize
• Workshops/Book
• Emotional release
• Be an expert
• Manifest Reality
• Community
Blogging Strategy
The Purpose
Vision: Change you want to see
Who are you speaking to?
How you would like to bring that change?
Defining Purpose
Blogging Strategy
The Platform
Website
Wordpress
Blogger
Others?
Where to Blog?
Blogging StrategyThe Content
Observations
Epiphanies
Google Alerts
Other Blogs
Social Media
Workshops
Interviews with Experts
Generating Content
Blogging Strategy
Title
Photographs
Spacing
Length
Tags
Implementation
Blogging Strategy
Make it easy to share
Share on All social media sites
Share multiple times
Invite relevant people to read
Effective Sharing
Blogging Strategy
Guest blog on other sites
Invite Guest Bloggers
Post comments on other relevant blogs
Participation
Blogging Strategy
Be part of an Alliance
Collaborating
Don’t be a star, be a galaxyPeter Gloor, MIT Center for Collective Intelligence
Blogging Collaborations
Kinds of Alliances
• Common Vision
• eg. Sustainability of Local businesses
• eg. Bringing Mindfulness in Business
• Common Desired Audiences
• eg. Holistic needs of mindful consumers
• eg. Authentic Branding for Small businesses
• Collaborative Learning & Sharing
• Photography
• Art
• Music
• Social Media
ideas to support...i. Subscribing to each others' Blogs
ii. Periodic discussions for idea generation & feedback
iii. Posting meaningful comments
iv. Linking to one another
v. Social book marking and tweeting
vi. Guest posts
vii. Collaborations
viii. Joint workshops, etc
ix. Join Western Mass Blogging Alliance
Open Space
The Four Principles
• Who ever comes is the right people
• Whatever happens is all that could have
• Whenever it starts is the right time
• When it is over, it is over
Open Space
1. Share Name and 1 line Purpose
2. Write down 1 to 3 topics of interest on separate sheets of paper
3. Paste topics on the wall. Location is based on similarity of ideas
group work...
1. What kind of support would you like in your blogging journey?
2. Specific actions you would like to take and schedule for that
3. Virtual and Personal group meetings
4. Exchange social media info
5. Make notes and share on LinkedIn
6. POST BREAKTHROUGH IDEAS
some suggestions
Ways to connect with Shalini Bahl
Email: [email protected]
Website: http://iam-bc.com/
Blogs:
http://iam-bc.com/Blog
Facebook:
http://www.facebook.com/iAM.Business.Consulting
The iAM Woman in Business Circle
LinkedIn: http://www.linkedin.com/in/shalinibahl
Twitter: http://twitter.com/shalinibahl
AWEtv: Coming Soon!
