Blogging, A Practical Guide
-
Upload
mindshare -
Category
Technology
-
view
1.144 -
download
0
description
Transcript of Blogging, A Practical Guide
Blo
gg
ing
: A
Pra
cti
cal G
uid
e1
July
200
9Blogging: A Practical Guide
Ciarán Norris: Director, Mindshare SocialMedia8
Mindshare SocialMedia8 – Our ServicesJu
ly 2
00
92
Social Media Tracking & Viral Tracking Services
Influencer Identification Research & Outreach
Natural Seeding & Social Media Optimization
Paid Seeding & Social Media Advertising
Viral Widgets & Content
Conversational & Buzz Tracking
Blo
gg
ing
: A
Pra
cti
cal G
uid
e
Blo
gg
ing
: A
Pra
cti
cal G
uid
e3 Agenda
• What blog?
• How blog?
• Who blog?
• Twhatter?
July
200
9
04/0
8/2
02
3S
am
ple
Foote
r Te
xt
Here
4
04/0
8/2
02
3B
log
gin
g:
A P
racti
cal G
uid
e5 What Is A Blog Exactly?
Somewhere For Silly Pictures Of Cats?
Blogs Are Simply Publishing ToolsBlogs Are Just Publishing Tools
04/0
8/2
02
3B
log
gin
g:
A P
racti
cal G
uid
e8 What Does This Mean?
So forget about blogs and bloggers and blogging and focus on this - the cost
and difficulty of publishing absolutely anything, by anyone, into a global
medium, just got a whole lot lower.
And the effects of that increased pool of potential producers is going to be vast
Clay Shirky, 2004
9
Blo
gg
ing
: A
Pra
cti
cal G
uid
e1
0
• How Should I Blog?
• Who Should I Blog Like?
July
200
9
11
Blo
gg
ing
: A
Pra
cti
cal G
uid
e1
2
• There is no right or wrong way…
• No ‘too short’ or ‘too long’…
• A few tips though.
July
200
9
Blo
gg
ing
: A
Pra
cti
cal G
uid
e1
3 Make Them SearchableJu
ly 2
00
9
14
Blo
gg
ing
: A
Pra
cti
cal G
uid
e1
7 Make Them Of The MomentJu
ly 2
00
9
Blo
gg
ing
: A
Pra
cti
cal G
uid
e1
8 Make Them Of The MomentJu
ly 2
00
9
Blo
gg
ing
: A
Pra
cti
cal G
uid
e2
3 Make Them EngagingJu
ly 2
00
9
Blo
gg
ing
: A
Pra
cti
cal G
uid
e2
5 Make Them ShockingJu
ly 2
00
9
Blo
gg
ing
: A
Pra
cti
cal G
uid
e2
6 Make Them Controversial. MaybeJu
ly 2
00
9
Blo
gg
ing
: A
Pra
cti
cal G
uid
e2
9 Make ListsJu
ly 2
00
9
The Finishing Touch
The Finishing Touch
Blo
gg
ing
: A
Pra
cti
cal G
uid
e3
2 Make Them LinkyJu
ly 2
00
9
The Finishing Touch
The Finishing Touch
36
37
Blo
gg
ing
: A
Pra
cti
cal G
uid
e4
0 Make Them UsefulJu
ly 2
00
9
MAKE THEM USEFUL
Blo
gg
ing
: A
Pra
cti
cal G
uid
e4
2 Make Them VariedJu
ly 2
00
9
MAKE THEM VARIED
MAKE THEM VARIED
MAKE THEM VARIED
MAKE THEM VARIED
MAKE THEM VARIED
MAKE THEM VARIED
Blo
gg
ing
: A
Pra
cti
cal G
uid
e4
9 What Is Twitter?
It’s just like Facebook status updates, right?
July
200
9
Blo
gg
ing
: A
Pra
cti
cal G
uid
e5
0 What Is Twitter?Ju
ly 2
00
9
Twitter [is] the crack cocaine of communication right now
(addictive; likely to induce a certain amount of narcissism &
vertigo)
Comment: We Are Social blog
Twitter Is Just A Communications Tool
Blo
gg
ing
: A
Pra
cti
cal G
uid
e5
2 Ways Of Using TwitterJu
ly 2
00
9
53
54
55
56
Blo
gg
ing
: A
Pra
cti
cal G
uid
e5
7 Happy Blogging & TwitterJu
ly 2
00
9
HAPPY BLOGGING & TWEETING