The Art of

BLOGGING

Should I Blog? Personal & Corporate Blogs You are telling to the world Professional & Business Growth Earn Money Web Savvy Blog’s Niche Content is the King Frequency of posting Network, follow and read (Subscribe, Participate

in similar)

Why Should I Write? Reach an unlimited audience Allows you to think before you speak Writing lasts to become an asset Writing is free promotion Writing forces you to think through ideas Writing lets people know you as an individual Writing lets you define the big idea of your brand Writing is networking with content

What Makes a Blog successful? Appealing Title Opine Honestly Put Link to Resources Engage in Discussion Proofread and Copy Edit Blog about what you know the best Make the info useful

Anatomy of a Blog Post Title Lead ~ Opening Paragraph Sub-Headlines Illustrations Quotes Bullet Lists Attribution References Links

Neutral News Declaration Humorous Controversial Tutorial Resource Opinion Product Review

•5-15 words

•Include a major keywordmost deciding factor in making your post a hit•Can use Google Adwords Keyword Tool to get fair amount of idea about keywords popularity and search base•Encashing Popular Trends

Title

Lead ~ Opening Paragraph Concentrates the juice of the post Creates an atmosphere and sense of

anticipation among the readers Keep it enticing leaving some questions

behind, to make the visitor click 'Continue Reading' button.

Sub-Headlines Building blocks of the post Dividing it into several sections Each one concentrating on a specific topic After post title, they are the second most

important element that is read by the visitor. Sub-Headlines gives a general idea about the

content of the post, and helps the reader in deciding whether to read the post or hop on to next web page

Effective Content Original content – No Copy Paste Ideas –the stuff of which messages are made. Organization – Ordering ideas logically is how get them to make sense to

others. Voice – The tone and style that is consciously chosen to suit the intended

audience. Word Choice – Word choice is finding the perfect word to convey a

message in an authentic, rich, and precise fashion. Sentence Fluency – Sentence fluency is understanding how to make the

reading move with pacing, flow, and rhythm. Writing Conventions– Writing conventions are the rules agreed upon as

signs of good writing. Presentation–Preparation of the written message in a way that draws

readers to connect with the message on a personal level even before they begin to read

Effective Content Use sub-heads liberally Use everyday words Take the time to write something short Use typographic cues, such as bold and italic, to

show what’s important Reference URLS Related Blog (Entries) Links to WikiPedia/ Dictionary Develop a “legal consciousness” about blogging

Illustrations A picture is equal to thousand words make it attractive and sticky A typical 400-600 words blog post can

easily accommodate one large and one small picture

Collect images Setting Up A Photo Idea Directory

Quotes To better elaborate and clarify the topic Makes the content stand apart and grabs

reader's attention Collect Quotes

Bullet Lists Grab the attention of the reader

immediately. Sometimes, the list alone makes the post, a

hit.

A Writing Plan Decide What You Want to Say

Choose the idea you’re most interested in. Write one sentence stating why readers need to know about it. Use that sentences a working title for now.

Plan How You’re Going to Say It (Outline) Sketch, visualize, or tell yourself what three main points of the article will be Add something from your personal experience–one bit– that will make a

point more clearly or make the article more appealing. Let the research sit there, unless you need it to look something up. It’s

served it’s purpose. Use the collection of Images, Quotes Related Beginning: Tell them what you’re going to tell them (and why they want to hear

it.) Middle: Tell them what you said you’d tell them. Ending: Tell them what you just told them (and why they should be glad they

heard it.)

Blog Review Checklist Audience Purpose Content Design Post Comments Technical Issues Writing Organization Marketing

How to popularize? Comment On Popular Blogs of Similar Niche Engage in Discussion with Big Guns On Social

Media Sites Initiate Constructive Thread on High Traffic Forum linking and link swaps Use Social Book marking Tools Advertise (Submit to Blog search engines)

Article Submissions RSS Submission Yahoo Answers

Types of Posts The List Post The Long Post The Classic Post The Review Post The Interview Post The Series of Posts The Quick Question Post The Poll Post The Unfinished Post The Weekly Review Instructional Informational Case Studies Profiles Link Posts